Arlington Research

Consumer expectations around sustainability in retail have grown over research years. A study we conducted for PFS found that while consumers prioritised price and fast delivery, nearly a third expect sustainability standards to be met. The report also shows that retailers recognise the need to improve, but cost remains a key challenge. Take a look at the full study here: https://lnkd.in/ekb_Ew58 #Research #Sustainability #Retail #Ecommerce

Do open ended questions get better results than closed questions? It all depends on what you want to find out. Closed questions are great for quantitative data, but open-ended questions tend to provide more qualitative insights. For more information, check out our blog on these different types of questions here: https://lnkd.in/e9NekU6S #MarketResearch #Quantative #Qualitative #Data #Insights

Happy New Year from Arlington Research! As 2025 gets underway, we're here to help you navigate the evolving market landscape ahead. Whether you're looking to understand consumer trends, explore new markets, or optimise your product development strategy, our team of expert researchers can provide you with the insights you need to make informed decisions and achieve your business goals. Visit our services page to discover how we can help you stay ahead of the curve this year: https://lnkd.in/eyBF226d #NewYearInsights #MarketResearch #BusinessGrowth

As another year comes to a close, we're filled with excitement for what the future holds. We've worked with some exceptional clients this year, on some incredibly interesting projects, and looks forward to continuing to provide our clients with the highest quality research and insights to help them make informed decisions in the year ahead. Happy holidays and wishing you all a successful 2025! #NewYear #MarketResearch #Innovation #Insights #ArlingtonResearch

We recently worked with justfly.com on a fascinating study looking at how film and TV can impact consumers choice of destination: https://lnkd.in/evCUUMsN   From the intimate cobblestone streets of ‘Emily in Paris’ to the jaw-dropping landscapes of ‘The Lord of the Rings’ the influence of pop culture on travel is undeniable – with 60% of Gen Z and Millennials choosing travel locations based on their viewing!   What film locations would you most like to visit?   #MarketResearch #TravelTrends #GenZ #Millennials #FilmTourism #TVTourism #Justfly 

This quote from the influential Ian Schafer highlights a stark reality for modern businesses. Customer needs and expectations are constantly evolving, and those that fail to innovate can quickly fall behind. We help businesses keep ahead of the curve by providing them with the insights they need to understand their customers and develop innovative products and services.   Want to learn more about how we can help your business innovate and grow? Get in touch today for a free consultation!   #marketresearch #innovation #customerexperience #businessgrowth

As well as being an exceptional business tool, market research can also be the catalyst for change. Well-known personal care brand, Dove, bridge the gap between these 20 years ago with its campaign for real beauty. Spurred by a simple statistic, that only 2% of women considered themselves beautiful, Dove broke convention by featuring real women instead of models in their adverts. This not only help win customers’ loyalty and affection, it also openly challenged the harmful beauty standards presented to us and helped to change the way in which we as a society perceive beauty. #Research #MarketResearch #Beauty #BeautyStandards #SocialMovement

There has been a huge amount of hype around generative AI, but is it living up to its promise? Recent research, conducted on behalf of Coveo, surveyed 2,000 US employees to uncover the truth about GenAI adoption and perceptions.   Key findings: - High awareness but moderate understanding of GenAI - Strong demand for GenAI tools in the workplace - Lack of clear policies on AI usage in many companies - Consumers are open to GenAI but need transparency   Find out more in the full case study here: https://lnkd.in/egnQhdVn   #GenAI #AI #CustomerExperience #WorkplaceTechnology #MarketResearch

Employee surveys are vital tools for gathering insights into your employees' experiences, identifying areas for improvement, and boosting overall engagement and satisfaction. But to get truly actionable information, there are a few questions you need to ask yourself before you start. Check out the carousel below for some tips on where to begin or get in touch through our website to discuss your own survey needs: https://lnkd.in/e_S2DNhB #EmployeeEngagement #EmployeeExperience #HR #SurveyTips

It's been a busy few months at Arlington Research, partnering with our clients to deliver impactful research and insights across diverse sectors. Here are a few our recent highlights: - GXO Logistics, Inc.'s 2024 Global Beauty Report: We partnered with GXO to explore the key trends shaping the ever-growing global beauty industry: https://lnkd.in/eXYR_tEu - Kaspersky's Cyber Defense and AI Report: Working with Kaspersky, we investigated the intersection of artificial intelligence and cybersecurity, examining the challenges and opportunities in this critical domain: https://lnkd.in/dz5Vx-HD - OVHcloud's VMware Survey: This collaboration focused on understanding the adoption and impact of VMware solutions within the OVHcloud ecosystem: https://lnkd.in/eiPTpEgD Interested in learning more about how Arlington Research can help your organisation gain valuable insights? Get in touch! #MarketResearch #Insights #GXO #Kaspersky #OVHcloud #Technology #Beauty #Cybersecurity