Audiense

Crafting a successful marketing campaign starts with a deep understanding of your audience segment. Once you have this insight, every step you take is informed, intentional, and tailored for impact. Here’s how using Audiense can transform your campaign planning and execution into a precise art form. 🧠 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 Audiense reports equip you with detailed insights about your target audience. For instance, our analysis for Burt's Bees’ "New Moms and Baby Bloggers" segment revealed key strategies for engagement. By targeting platforms like Pinterest and specialized “Mommy Blogs” such as @Mombloggersclub and @Momswhosave, and focusing on content that resonates—like shopping guides and natural skincare routines—we can connect directly with the audience’s core interests. 💡 𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 Knowing who influences your audience makes all the difference. For the "New Moms and Baby Bloggers," influencers like Stacie Vaughan, 5minutesformom, and Teri Harland play a pivotal role in shaping opinions and behaviors. Partnering with these influencers ensures that our messages are seen and trusted, significantly boosting campaign credibility and effectiveness. 🎯 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 With Audiense, transitioning from planning to execution is seamless. The platform allows you to directly transfer finely segmented audience lists to your social ad accounts, ensuring that every dollar spent is targeted and none of your budget is wasted. This precision in audience targeting ensures that the right people see your campaign at the right time, maximizing both reach and impact. By leveraging the power of Audiense for both campaign planning and execution, you ensure that your marketing efforts are as efficient as they are effective.

Thanks Jenni Daniel for sharing how to conquer our technology to create meaningful and lasting connections with your audiences! Take a peek at how audiochuck is creating edge of your seat podcasts! Audiense🎙️

¿Quieres maximizar el impacto de tus mix de medios y diseñar estrategias publicitarias ganadoras? 🚀 Este jueves 𝟱 𝗱𝗲 𝗱𝗶𝗰𝗶𝗲𝗺𝗯𝗿𝗲 𝗮 𝗹𝗮𝘀 𝟭𝟬:𝟬𝟬 𝗵𝗿𝘀 (𝗖𝗗𝗠𝗫), únete a la MasterClass gratuita organizada por Geniall e impartida por nuestra compañera Tara Twyman (Head of Product Partnerships en Audiense). Aprenderás cómo las herramientas de Audiense pueden ayudarte a: ✅ Aumentar impresiones y captar más suscriptores. ✅ Crear media packs más efectivos y respaldados por datos. ✅ Producir contenido relevante que conecte con tus audiencias. Además, exploraremos casos de éxito como Roastbrief y analizaremos estrategias de medios destacados para que apliques insights prácticos desde el primer momento. 📌 Si trabajas en medios de comunicación o agencias de marketing, esta sesión está hecha para ti. Regístrate ahora con el código de beca: geniall 👉 https://bit.ly/41bf58a ¡Nos vemos el jueves! 👩💻✨

#BestAsATeam 🤜 🤛

🎯 Did you know that 𝟳𝟯% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 admit they don’t fully understand their target audience? That’s a huge missed opportunity. Without truly knowing who you’re talking to, it’s impossible to create campaigns that resonate and drive results. We’ve put together a step-by-step blueprint for mastering audience analysis. Here’s what you’ll learn: ✔️ How to set clear objectives for your analysis ✔️ The best data sources to combine for richer insights ✔️ Why segmentation is key and how to do it right ✔️ How to turn raw data into actionable strategies Use these 9 steps to lay a strong foundation for every campaign you create. Dive in to unlock the secrets of impactful marketing—your audience (and results) will thank you!

A big thank you to everyone who participated in our recent survey about content preferences as we re-launch our YouTube channel! 🎉 Your feedback has been fantastic, and we're so excited to use it to create content that truly speaks to you. We’ve been welcomed with open arms, and your input is already helping us shape the future of what we share. We can’t wait to bring you more of what you want to see! And as promised, three lucky respondents have been selected to receive a hamper as a thank-you for their time. 🙌 PS: Vania, Susan, and Olivia—check your inboxes! You’ve got an email from us. 😊

A food tech company faced intense opposition, driven by lobbyists and disinformation, resulting in statewide bans on their production methods. Without insights into pro-ban groups, countering the backlash was a major challenge. The team at Piar used audience analysis to uncover the fears fueling the opposition and crafted empathetic messaging to address these concerns. This data-driven approach not only improved engagement but also helped refine their overall communication strategy.

The face of tennis is changing, becoming more inclusive and diverse thanks to trailblazing athletes like Naomi Osaka and the Williams sisters.  This shift is not only inspiring new generations of players but also transforming the sport's audience. Naomi Osaka's historic achievement as the first Asian player to reach the world's No. 1 ranking has undoubtedly sparked a surge of interest among Asian fans. This echoes the impact of Serena and Venus Williams, who paved the way for greater ethnic diversity in tennis. As D.A. Abrams, CAE, formerly Chief Diversity and Inclusion Officer of the (USTA) United States Tennis Association, observed, "There's certainly more diverse activity from an ethnic standpoint since they came on the scene." Audience intelligence data confirms tennis's growing popularity worldwide, particularly among women. The success of players like Naomi Osaka and Iga Swiatek, coupled with the sport's commitment to gender equality (with all four major tournaments offering equal prize money), has resonated with female fans. To sustain this momentum, brands, broadcasters, and advertisers need to understand and cater to the unique interests of the female tennis audience.  By leveraging audience intelligence tools like SOPRISM, they can gain valuable insights into their preferences, motivations, and behaviors. For example, data shows a strong affinity for fashion and lifestyle content among female tennis fans. This presents a golden opportunity for brands like Tommy Hilfiger, Calvin Klein, Christian Dior, and Jimmy Choo to engage this audience through strategic partnerships and targeted campaigns. Tennis is evolving, embracing diversity and inclusion, and witnessing a surge in female viewership.  By understanding and catering to this growing audience, brands can tap into a powerful market segment and contribute to the sport's continued growth and success.

🐝 Turning B2B from blah to buzz-worthy! 🐝

What if your small agency could consistently deliver campaigns that resonate and drive higher #ROI? With audience intelligence, you can: 📊 Tailor campaigns based on deep audience insights 💸 Allocate ad spend more effectively 💌 Provide actionable insights that keep clients happy and coming back The data doesn’t lie—agencies using audience intelligence see 𝟱-𝟴𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗥𝗢𝗜! 🔥 Get the full breakdown on how your small agency can benefit in our blog: https://bit.ly/4es5UmB #AgencyLife #DataDriven #DataDrivenSuccess #DataDrivenMarketing #MarketingROI