Auntie Anne's UK & Ireland

🎉 Reflecting on 2024 – A Record-Breaking Year for Auntie Anne’s UK! 🥨 As the year draws to a close, we couldn’t be prouder of the incredible journey Auntie Anne’s UK has taken in 2024. From celebrating 20 years of cherished locations like our store in Cheltenham, to achieving record growth with 8 new store openings —including our first railway hub at Brighton Station—this year has been nothing short of amazing. Our wonderful teams' hard work and commitment have driven year-on-year sales growth of over 10%, and our bold new branding continues to inspire customers across the UK. With a vision to open 100 new stores by 2034, the momentum is only just beginning. Here’s to the entire Auntie Anne’s family — our team members, franchisees, and loyal customers—for making 2024 a year to remember. We also want to thank our fantastic partners and suppliers, who have made our success possible! We’re so excited for what’s ahead in 2025 and beyond as we continue to bring handcrafted, freshly baked pretzels to even more communities. From all of us at Auntie Anne’s UK, Merry Christmas and Happy New Year! 🎄✨ Let’s keep twisting up everyone’s day in 2025! R&J Joinery Ltd Ronnie Liddle Sian Leigh Staton Grace Muxworthy Ello Group Tony McAtamney Lois Lommano The Coca-Cola Company Eddy Kerr Kim Wright Ian York Roald Dahl's Marvellous Children's Charity The One Point Allsee Technologies Ltd Como® (acquired by Global Payments GPN:NYSE) Bhav Bhalla James Williamson Evelin B. Eilmess Quarterly #AuntieAnnesUK #RecordGrowth #TwistUpYourDay #MerryChristmas

This week, we’re thrilled to launch our 8th store of the year in Camberley, marking our 41st location across the UK and Ireland! 🎉 2024 has been a record-breaking year for Auntie Anne’s UK & Ireland, and none of it would have been possible without the hard work and passion of our incredible team, the support of our partners and suppliers, and, of course, our amazing customers nationwide. Thank you for helping us reach this milestone—here’s to many more pretzel-filled celebrations ahead! 🥨💙

Pretzel brand Auntie Anne's UK & Ireland has reported a record year of growth in the UK, with “like-for-like sales continuously trending upwards more than 10%”, as it opens a new store in Camberley, Surrey. The latest launch, in The Square, is the US brand’s eighth here this year. 👉 For the full version of this story and to read it first sign up to the Propel email newsletter for free: https://lnkd.in/eyy_THzR

🎉 We’re on a roll! Celebrating *multiple* milestones at Auntie Anne's UK & Ireland! 🎊 This weekend, we marked our 40th STORE OPENING at The Friary Guildford 🎊 with queues of hundreds and a free pretzel giveaway for the first 100 customers. This was hot on the heels of our event at Festival Place Basingstoke, where the Mayor of Basingstoke, Cllr Dan Putty, joined us for a Giant Pretzel Pulling Ceremony to officially open the store. Meanwhile, our Cheltenham store kicked off it's 20th anniversary celebrations with what might just be the worlds first GIANT pretzel balloon arch 😮🥨, mini pretzel samples, balloon giveaways and the legend himself, Mr Twisty! A huge thank you to our incredible teams and loyal pretzel fans for making these milestones so special. Here’s to more delicious moments ahead! 🥨✨ James Williamson KLM Real Estate Basil Samaan Max Burton Craig Watson George Ehlers Siobhan Randles Antony Baker R&J Joinery Ltd

Q4 slowdown? Not for us! 🥨 Basingstoke, we’re back! We're thrilled to announce our newest Auntie Anne's location at Festival Place Basingstoke opening this Saturday! 🎉 Stop by, grab a freshly baked pretzel, and experience the joy of Auntie Anne’s in a new spot. James Williamson KLM Real Estate Read more about our latest store in Basingstoke here: #AuntieAnnes #Basingstoke #QSR #FoodBrands

🎥 Take a peek at our big day at Brighton Station! 🎉 Here’s a glimpse of the energy and excitement as team Auntie Anne's arrived last week! 🚉 👀 #BrightonStation #AuntieAnnes #GrandOpening Video credit to: Pozi Visual Art

What a day! 🎉 Huge thanks to everyone who popped in to celebrate our Brighton Station Grand Opening with us - the energy was amazing! We’re thrilled to bring the Auntie Anne’s experience to Brighton’s busy station. If you haven’t visited yet, come say hello and treat yourself to something warm, buttery, and delicious! 🥨 #AuntieAnnes #BrightonStation #Pretzels #GrandOpeningVibes #Global GTR (Govia Thameslink Railway)

🎉 Celebrating 20 Years of Pretzel Perfection in Cheltenham! 🎉 A huge congratulations to our Cheltenham franchise for reaching an incredible milestone—20 years of serving up freshly baked pretzels to the community!🥨 Even more amazing? Some of the team members who helped open the store two decades ago are still with us today, delivering the same dedication and smiles that have kept customers coming back for years. Thank you to the entire Cheltenham team for your hard work, loyalty, and passion. Here’s to many more years of success and pretzel love! 💙 #FranchiseMilestone #AuntieAnnesUK #Cheltenham #Teamwork #20YearsStrong

Brighton, we’re back for seconds! 🥨 We're thrilled to be opening our newest Auntie Anne’s at Brighton Railway Station – the perfect spot for a snack on the go. To kick things off, we’re giving away free pretzels to the first 100 visitors this Tuesday. Whether you're catching a train or just strolling by, come grab a bite and join the pretzel party! 🎉 Get the details here: https://lnkd.in/eexuFHZw #AuntieAnnesUK #BrightonRailway #FreePretzels #NewStore #PretzelLovers

We are excited to announce our new limited edition product – Cheesy Mini Dogs! A cheesy twist on our popular Mini Dogs, these bite-sized delights are perfect for an autumn treat, topped with delicious melted cheese 🤤🧀 10p from every Cheesy Mini Dogs sold will go to Roald Dahl's Marvellous Children's Charity, providing specialist nurses and support for seriously ill children across the UK. We expect these to be popular, so grab yours while you can! Available until 24th November. #AuntieAnnes #CampaignLaunch #QSR