Aviation Net Zero

Aviation Net Zero

Airlines and Aviation

About us

We are a specialist visual communication agency that augments your sustainable aviation journey with guidance and thought leadership. Let us tell your story and inspire future generations.

Website
www.aviationnetzero.org
Industry
Airlines and Aviation
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Specialties
sustainability, aviation, netzero, marketing, thought leadership, and climate change

Locations

Employees at Aviation Net Zero

Updates

  • Here's episode 7 in our Aviation NetZero 101 series. It's an overview of Zero Waste Flight Operations presented by the very knowledgeable industry expert, trainer, and commercial pilot Richard Nanton FRAeS FIoL. If you're following our channel, this is basic stuff (the clue is in the name), but its a good primer for people wanting to come up to speed on some of the complex considerations around sustainable aviation. 🌱 ✈️ You can watch more on our YouTube channel - https://lnkd.in/eaJka_jA - please follow us if you find the content useful!

  • Interesting post from Shashank Nigam ✈ that shows two industry heavyweights exploring two of the opposing views on how to decarbonise the aviation sector, and provides further context in the notes. https://lnkd.in/eK64UTte

    View profile for Shashank Nigam ✈, graphic
    Shashank Nigam ✈ Shashank Nigam ✈ is an Influencer

    Crafting the future of ✈ @ SimpliFlying | Author | TEDx Speaker | Girl Dad | 🇨🇦 🇸🇬 🇮🇳

    Walsh: We need to 🔺 SAF so that airlines have the social licence to fly. Neeleman: We must give 💲 to other industries that *can* decarbonize. Whose side are you on? (Grab some popcorn! 🍿) Recently, there was a heated debate between IATA Chief, Willie Walsh and David Neeleman, the CEO of Breeze and the former founder of JetBlue/Azul/WestJet. This happened at the World Aviation Festival in Amsterdam, with the CEO of KLM also on the panel (but quiet during this debate). Willie had earlier shared IATA's position that sustainable aviation fuels (SAF) will be the primary way for the #aviation industry to meet its #sustainability goals. He believes this would give airlines the social licence to grow in a #netzero manner. David disagreed with this thinking and called Willie out on the panel. His preferred approach was for aviation to collect a pool of money and give it to other industries that are easier to decarbonize, while the aviation industry continues growing. In our book Sustainability In The Air, Dirk Singer and I explore this debate in depth. Scaling up SAF will require significant investment. According to the World Economic Forum, the $184 billion of new investment per year required for this route represents six times the industry’s expected profits of $30.5 billion in 2024. Moreover, as Dr. Susanne Becken told us, using wood pellets to remove a coal-fired plant from circulation is 10 times more effective than using them to make SAF. Hence, David argues that since aviation is only ~3% of current emissions, why not collect funds and send them to other sectors (like trucks) to help reduce their (much) larger emissions? Willie counters that aviation's emissions *today* are 3%, but will grow to a much larger percentage of total emissions if we continue to grow. The number we include in the book is up to 25% by 2050. And since most of the aircraft operating in 2050 will be flying today's technology, a drop-in solution like SAF will be the best way forward. If the industry doesn't decarbonize itself, it may lose the social licence to operate. Before you take sides, I'd like to add more context here. 1. The financing doesn't need to come only from airlines—we're seeing very innovative models to finance SAF, from Microsoft partnering with Alaska Airlines to help develop eSAF via Twelve; to HSBC financing SAF for Cathay Pacific via EcoCeres. 2. While the cost of SAF today is high, the green premium is likely to come down as the volumes grow, especially for eSAF / Power-to-liquid technologies. 3. New aircraft and technology developers like ZeroAvia, Heart Aerospace, Electra and JetZero are likely to complement the developments of SAF and bring emissions down further. With this context, and after watching the video below, which side are you on? h/t Daniel Boyle and team for getting the right people on the stage, and publishing the full video. Access it here: https://lnkd.in/ekg3TsyT

  • We're at Aviation Carbon Events today and the Environment Agency is going deep on emission reduction and ETS claims for airlines and the criteria for claiming for the use of #SAF. The penalties for non compliance or miss reporting are onerous and for those outside the industry this demonstrates a seriousness by policy makers to implement more sustainable systems for aviation. It places significant obligations on airlines by way of reporting, with potentially catastrophic outcomes if reporting is missed or incorrect. There is a sense that new ground is being broken with systems for reporting being updated on an ongoing basis. The processes are very complex and detailed and there appears to be lots of room for errors to be made.

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  • We had a chat with Simon Newitt from Heart Aerospace at Farnborough Air Show. Their ES-30 aircraft is a fascinating proposition which can fly 30 passengers a distance 200km fully electric - with range extension and reserve fuel provided by a hybrid system. This aircraft represents a clever and pragmatic approach to zero emission (for journeys of 200km or less) regional air transportation. We look forward to seeing it complete certification. See this interview and more on our YT Channel: https://lnkd.in/eaJka_jA

  • Here's interview we filmed with Sarah Wilkin from Fly Green Alliance (FGA) - travel & transport. Sarah was generous with her time and expertise, over the course of a walk and talk with Nat around the Stratford Olympic Park. The conversation was wide ranging and covered everything from what Fly Green Alliance does through to the practicality of implementing hydrogen powered aircraft, carbon fasting, and what is at stake if we don't implement sustainable change in the Aviation Sector. Sarah is an expert in her field and it was fascinating to get her insight into the reality of sustainable change implementation. See this interview and others on our YT channel: https://lnkd.in/eaJka_jA

  • We met with Dominic Weeks of ZeroAvia at Farnborough International and Nat had a wide ranging conversation with him about their fuel cell technology and how it can be instrumental in delivering range, sustainability, and economy to the aviation sector. As well as talking about EVTOL aircraft and safety, Dominic covered the developments they've made and the challenges ahead. It was fascinating to hear about the strides forward being made by Zeroavia on a technology which has to potential to be a foundational building block for a more sustainable aviation future. See this interview and others on our YT channel: https://lnkd.in/eaJka_jA

  • Aviation Net Zero reposted this

    HAV CEO Tom Grundy shares, "this isn’t about small improvements—it’s about a new path to true net zero". Designed to carry up to 10 tonnes or 100 passengers, a future powered by electric motors and hydrogen fuel cells, and capable of taking off from any relatively flat surface, Airlander is built to make a real impact. Catch Tom’s interview with Aviation Net Zero to see how innovation like Airlander could reshape the future of aviation. 👇 https://lnkd.in/eBEyp8jG #Airlander #SustainableAviation #NetZero #Innovation #FutureOfTransport

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  • We met with Matthew Broffman of Lilium at Farnborough International and discussed their Lilium Jet aircraft, the roadmap to certification, the challenges of bringing a new type of aircraft to market, and the sustainable advantages of the Lilium Jet. It was a fascinating conversation with a knowledgeable industry expert and highlights how complex the challenges faced by EVTOL manufacturers are.

  • Here's an interview we filmed at Farnborough International with Manuel Heredia Ortiz, the CEO of the Spanish eVTOL company CRISALION. Manuel was generous with his time and clearly knows their product and their market inside out. It was fascinating to hear how Crisalion is pushing the boundaries of sustainable urban air mobility with innovative patented technology that we've not seen on other EVTOL solutions. ✈️

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