Avidity

What impact has alcohol minimum unit pricing in Scotland had on sales? The latest insight video from our Thumbprint agency is now available to view below...

Flower sales bloomed over Valentine's day but by how much? Get data on all categories in Convenience with our Pinpoint product, delivered by our Thumbprint agency. Follow them for more insights...

These chocolates were a popular gift for Valentine's day, coming in as the biggest selling product in the category! Want to know how your brand performs during seasonal events? Follow our Thumbprint team for more insights...

The Valentine's day data is in! Who was feeling the love when it comes to sales performance? Get key insights like this for your brand and category from our Thumbprint agency.

Are brands jumping on the bandwagon when it comes to getting seasonal execution in stores even earlier? We spoke to our experts to get all the answers! Here's a snippet from Paul Horne, one of our Channel Leads for our McCurrach agency. To hear more, get all the insights in our latest blog: https://lnkd.in/eBeKeneY #seasonalexecution #fmcg #grocery #convenience

Is your seasonal strategy the one for you?   If your execution could do with some extra love during peak selling events then don't swipe left!   We could be the partner you're looking for!   Talk to us about our seasonal teams: https://lnkd.in/drEi5V9t   #seasonalexecution #fmcg #fieldteams

Why are Easter eggs already on sale in January? Pierre-Alexandre Billiet of retail organisation Gondola says that “Retail chains want to avoid being stuck with stock and they don't always have the manpower to fill the shelves at the right time.”  Read more: https://lnkd.in/eJcq8HMU #seasonalexecution #fmcg

We're excited to announce the latest addition to our digital and data agency Thumbprint . Steven Sewell joins us as our new Head of Customer Insight. Welcome to the team!

Why are promotions starting up to four months in advance? How soon is too soon to land your seasonal execution? Seasonal promotions are starting earlier than ever, with products like Easter eggs appearing in stores as early as December. This shift is driven by brands aiming to secure shelf space ahead of competitors and gain a head start on sales. However, the effectiveness of this strategy is debated among experts.    We spoke to some of our colleagues Paul Horne, Channel Lead at McCurrach, Gareth McCullough, Account Controller at Standout Field Marketing and Jamil Bheepathee, Account Controller at McCurrach to get their insights... Click here to read our blog: https://lnkd.in/eBeKeneY #seasonaexecution #fmcg #grocery

Easter eggs in December - are brands cracking up?  Why is seasonal execution starting earlier than ever? What has shifted to entice brands to push stock out in stores as much as 4 months before seasonal events?  These are the questions we are asking in our next campaign. We want to get to the bottom of seasonal execution, exploring the factors around securing space, increasing stock availability or simply getting in first to boost sales over competitors. We’ll also share advice on how brands can get themselves seasonal selling ready! Want a teaser of the upcoming campaign? Read our blog here: https://lnkd.in/dtBEvrjP Follow us to stay up to the date with the campaign #seasonalexecution #fmcg #grocery