bakergoodchild

🎄 a BIG thank you to all our wonderful clients, old and new for another amazing year of Baker Goodchild 🎄 🤶 sending you all Christmas Wishes for a fabulous festive period 🎅 we will be back on the 27th of December to get your New Year mailings prepped for 2025! love from Team BG 💕

🎨 Should Mail Be Attractive? The Balance of Aesthetics and Impact When it comes to mail design, first impressions matter. In today’s world, where distractions are everywhere, a good-looking mail piece is essential to holding attention long enough to deliver your message. However, too much familiarity with your branding can sometimes work against you. If your designs are instantly recognisable but the recipient decides they don’t need your services, your mailing might be dismissed without a second thought. On these occasions, a more understated approach can help recapture interest. The most successful campaigns often alternate between bold, dynamic designs and minimalist, pared-back mailings 📨 How targeted your mailings are depends on your goals. Broad postcard mailings to a specific radius are ideal for brand awareness, while personalised, product-specific mailings work best for retention and re-engagement! Whether bold or subtle, the right design makes all the difference. Let’s ensure your mail gets noticed. #DirectMail #MailDesign #CustomerEngagement #MarketingStrategies

💡 Fact Friday 💡 Make sure your message is received, if you have only ever sent letters, it might be worth giving our postcards a go! 📮 https://lnkd.in/dYerFQk 📞 0333 254 8135 📩 info@bakerg.co.uk

When ITAL, a leading technology development company in the transport sector, faced growing demands on their print and mail operations, they came to us for a seamless, efficient solution. The challenge? Managing daily critical communications was straining ITAL’s resources, with growing workloads causing inefficiencies and errors. They needed a cost-effective solution to meet strict service-level agreements. Our solution: 💡 We developed a bespoke system for ITAL to upload daily pre-merged PDFs to a shared platform, automatically processed through our ADPS for fast, error-free production. We also stored their assets for daily use, ensuring seamless integration. The result? With bakergoodchild’s support, ITAL eliminated internal bottlenecks, reduced costs, and maintained its commitment to accuracy and timeliness. This partnership has freed up ITAL to focus on its core mission while improving overall efficiency. Over a decade later, ITAL continues to expand its work with us! Let us help streamline your operations, too. #MailFulfilment #OperationalEfficiency #ClientSuccess

💡 Fact Friday 💡 With so much to think about in these coming weeks, make it a little easier on your customers minds with Direct Mail instead! 🎄 https://lnkd.in/dYerFQk 📞 0333 254 8135 📩 info@bakerg.co.uk

You may have seen all the posts on social media this year supporting initiatives such as Delivering Joy at Christmas and the Giving Tree and it is amazing to see communities come together to make sure everyone gets to experience the magic of Christmas. This post however is a special shout out to our very own Christmas angel, Bethany Hickey 😇 who each year supports the Kids Out Giving Tree Beth has been trying her best to make sure no one goes without at this special time of year and she has had a lot of BG elves dropping presents off to her desk throughout the past week! ✨ It is lovely working with people like Bethany who want to bring a spark of joy to everyone ✨ It is not too late for you to support this brilliant initiative and you can check them out here: https://lnkd.in/egVn5V7f

what are you waiting for? get started today 👉 https://lnkd.in/e6iRb-Jh

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Did you know? Mail stays in the home for an average of 8.2 days. So, how can you make those days count and boost response rates? Our top tips: 📲 Add QR codes with enticing CTAs to drive website traffic (e.g., “Scan here for an exclusive sneak peek of XYZ!”). 💸 Include product-specific discount codes to create urgency and track ROI effectively. 📩 For business mail, use branded envelopes with impactful messaging like “Private & Confidential” to boost open rates. Every piece of mail has a purpose. Let’s make it work harder for you. #DirectMail #ResponseRates #MarketingTips

💡 Fact Friday 💡 With the busy Christmas period upon us, it might be worth considering sending your mail First Class, ensuring you get your message there before the present opening! 🎄 https://lnkd.in/dYerFQk 📞 0333 254 8135 📩 info@bakerg.co.uk