BCMA (Branded Content Marketing Association)

🤖 AI in Branded Content: A Creative Revolution with Ethical Challenges 🤖 The use of AI in branded content isn’t just a technological shift - it’s an 𝗲𝘁𝗵𝗶𝗰𝗮𝗹 one too. As AI reshapes content creation and distribution, we must ask: 🔹 How transparent should we be about AI-generated content? 🔹 What responsibility do we bear for AI-driven narratives? 🔹 How do we ensure AI aligns with brand values and societal expectations? While the answers are still evolving, one thing is clear: 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗿𝘁𝘀 𝗻𝗼𝘄. ✔ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 – Be upfront about AI use in content creation. ✔ 𝗘𝘁𝗵𝗶𝗰𝗮𝗹 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀 – Set clear principles for accountability and consumer trust. ✔ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿𝘀 – Equip teams with the knowledge to uphold ethical best practices. To help you navigate these challenges, we've created the 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱𝗲𝗱𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Download it now on the BCMA website! 📥 Let’s shape an AI-driven future that is both innovative and responsible. 💡 💬 What are your thoughts on AI ethics in content creation? Drop your insights below! #AIandEthics #BrandedContent #InfluencerMarketing #TransparencyMatters #ResponsibleAI #MarketingInnovation #BCMA #EthicalMarketing #AIContent #BestPractice

🚀 The AI Toolkit for Branded Content Creators 🚀 AI is revolutionising branded content creation, offering powerful tools to 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀, 𝗮𝗻𝗱 𝗯𝗼𝗼𝘀𝘁 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆. From generating text and images to crafting video content, AI is reshaping how we tell stories. But with so many options available, how do you choose the right tools - and use them 𝗲𝘁𝗵𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗻𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆? 📥 Download our 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 now on the BCMA members portal: https://lnkd.in/ePAU-QYX 💬 Which AI tools are you using in your content creation? Let us know in the comments! #BrandedContent #AIinMarketing #ContentCreation #AIandCreativity #MarketingInnovation #InfluencerMarketing #DigitalMarketing #BCMA #AIforBusiness #CreativeTech

🚨 Exciting news! 🚨 The BCMA is proud to be a media partner for the 𝗖𝗮𝗻𝗻𝗲𝘀 𝗟𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝟮𝟬𝟮𝟱 🎉 Held from 16-20 June in Cannes, this year’s festival shines a spotlight on the creator economy, with the Social & Influencer Lions now renamed to the Social & Creator Lions 🏆. New categories highlight the innovative work creators are producing for brands, reflecting a market set to surpass $600bn by 2036! 🌍💡 🎙️ 𝘈𝘯𝘥𝘳𝘦𝘸 𝘊𝘢𝘯𝘵𝘦𝘳, 𝘉𝘊𝘔𝘈 𝘎𝘭𝘰𝘣𝘢𝘭 𝘊𝘩𝘢𝘪𝘳𝘮𝘢𝘯:  “We are delighted to be partnering with the Cannes Lions International Festival of Creativity at this exciting time for the industry. We are planning a global gathering of BCMA members to celebrate the most outstanding achievements across the globe.” 🎟️ Passes are available now: https://lnkd.in/gFAb9Dsp #BCMA #CannesLions2025 #BrandedContent #InfluencerMarketing #CannesLions #MarketingIndustry #CreativeExcellence

🚨 Final Call: MAD//UpNorth 2025! 🚨 We’re proud to be a MAD//FEST 𝗠𝗔𝗗//𝗨𝗽𝗡𝗼𝗿𝘁𝗵 𝗺𝗲𝗱𝗶𝗮 𝗽𝗮𝗿𝘁𝗻𝗲𝗿  - and if you haven’t got your ticket yet, this is your last chance! 🎟️ Join 4,𝟬𝟬𝟬+ 𝘁𝗼𝗽 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀, 𝗺𝗲𝗱𝗶𝗮 𝗼𝘄𝗻𝗲𝗿𝘀, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 + platforms at the North’s biggest-ever marketing festival launch. Expect 𝘄𝗼𝗿𝗹𝗱-𝗰𝗹𝗮𝘀𝘀 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀, 𝘂𝗻𝗺𝗶𝘀𝘀𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝗗𝗝𝘀, 𝗽𝗮𝗿𝘁𝗶𝗲𝘀 + 𝗺𝗼𝗿𝗲. This year’s ‘𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗨𝘀 𝗔𝗽𝗮𝗿𝘁’ theme explores how bold ideas, innovation + collaboration are reshaping the industry. With powerhouse brands like 𝗝𝗼𝗵𝗻𝗻𝗶𝗲 𝗪𝗮𝗹𝗸𝗲𝗿, 𝗕𝗼𝗼𝘁𝘀, 𝗔𝘀𝗱𝗮, 𝗔𝗢 𝗪𝗼𝗿𝗹𝗱, 𝗣𝗮𝗱𝗱𝘆 𝗣𝗼𝘄𝗲𝗿, 𝗩𝗼𝗱𝗮𝗳𝗼𝗻𝗲, 𝗪𝗲𝗲𝘁𝗮𝗯𝗶𝘅 + 𝗺𝗮𝗻𝘆 𝗺𝗼𝗿𝗲 in attendance, you’ll leave inspired + ready to take on 2025. 🚀 Limited 𝗰𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 available - 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗡𝗢𝗪 𝗯𝗲𝗳𝗼𝗿𝗲 𝗶𝘁’𝘀 𝗦𝗢𝗟𝗗 𝗢𝗨𝗧! 👉 https://bit.ly/4iCSMyC #MADUpNorth #MarketingFestival #WhatSetsUsApart #Networking #MarketingInnovation

📢 The State of Influencer Marketing 2025 is HERE! The influencer marketing landscape is evolving 𝗿𝗮𝗽𝗶𝗱𝗹𝘆. Stay ahead with key insights from the latest HypeAuditor/BCMA report: 📈 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗚𝗿𝗼𝘄𝘁𝗵: Despite global challenges, the influencer marketing sector expanded by over 13% in 2024, highlighting its resilience and increasing importance in brand strategies. 🛍️ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝗼𝗼𝗺: Platforms like Instagram, TikTok, and YouTube are enhancing shopping features, making it easier for consumers to purchase directly through influencer content. 🤖 𝗔𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: From AI-generated content on Instagram to auto-dubbing on YouTube, technological advancements are transforming how brands and creators engage audiences. 🌍 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝘀: Regions such as LATAM and APAC are becoming hotspots for influencer collaborations, offering brands access to new and diverse audiences. 📊 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗧𝗿𝗲𝗻𝗱𝘀: 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: 90% of brands plan to boost their presence, with a focus on reach and engagement metrics. 𝗧𝗶𝗸𝗧𝗼𝗸: Despite regulatory challenges, over 1 billion users shop on the platform, underscoring its potential for social commerce. 𝗬𝗼𝘂𝗧𝘂𝗯𝗲: New features like shopping in Shorts and expanded monetization options are enhancing its value for influencer marketing. 📥 𝗕𝗖𝗠𝗔 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗰𝗮𝗻 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 𝗶𝗻 𝗼𝘂𝗿 𝗽𝗼𝗿𝘁𝗮𝗹. Don't miss out on the trends shaping 2025. #InfluencerMarketing #BCMA #HypeAuditor #MarketingTrends #SocialCommerce #CreatorEconomy #AIintegration

We are supporting the UK Film Education Trust (UKFET) who collaborate with leading organisations and industry professionals to assist them in raising the funding needed to provide training and support for those aspiring to build or advance their careers in the UK’s Film & TV industries. Book your place at the UKFET Charity Gala on the 27th February 2025 at the iconic Pinewood Studios. For more information please visit www.ukfilmtrust.org

LISTEN NOW: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio with Gordon Glenister In this episode we talk with the global head of Desperados beer brand, Ligia Patrocinio. They are running a campaign 70 influencers with a combined audience of 30million. Ligia talks about the campaign to connect with the latin vibe of music particularly drums and how this is connecting with the audience on a global scale. The campaign could be a test blueprint for more brands in Heineken to add influencers into the mix of their major campaigns. The episode was sponsored by Dragonfly. https://lnkd.in/eYJarMZ6

📣 The Trends & Connections 2025 report is HERE! 🚀 Marketing is evolving FAST - are you keeping up? 🤯 TERRITORY Influence (Bertelsmann Group) have uncovered 𝟳 𝗸𝗲𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 shaping the future of branded content and influencer marketing, including: 🔍 𝗦𝗲𝗮𝗿𝗰𝗵 𝟮.𝟬 – Social search is taking over! Is your brand visible beyond Google? 🎓 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗿𝗮 – Niche, informative content is in demand. Are you providing value? 🙌 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁 – Authentic voices > influencers. Who’s repping your brand? 🤖 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗣𝗼𝘄𝗲𝗿 - AI is making marketing more tailored than ever. Are you leveraging it? 🔥 Plus, insights on digital health, creative momentum, and community culture! This is your 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 for staying ahead in 2025. Don’t get left behind! 📥 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 𝗻𝗼𝘄 𝗼𝗻 𝘁𝗵𝗲 𝗕𝗖𝗠𝗔 𝗽𝗼𝗿𝘁𝗮𝗹. https://bit.ly/412K0D3 #MarketingTrends #BrandedContent #InfluencerMarketing #MarketingInsights #TrendReport2025

🚀 Creativity Meets Best Practice: AI in Branded Content 🚀 AI is transforming the way we create content - but how do you strike the right balance between innovation and authenticity? Here are three key takeaways from our latest 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗚𝘂𝗶𝗱𝗲  𝘁𝗼 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: ✅ 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗛𝘂𝗺𝗮𝗻 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁 – AI should assist, not replace, creative professionals. ✅ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 – Streamline processes while staying true to your brand’s voice. ✅ 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 & 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 – Equip your team with the knowledge to use AI responsibly. 💡 Ready to dive deeper? 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 𝗻𝗼𝘄 𝗼𝗻 𝘁𝗵𝗲 𝗕𝗖𝗠𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: https://lnkd.in/eDk7ZKvn   #BrandedContent #InfluencerMarketing #AIandCreativity #MarketingInnovation

🌍 A Global Network for Branded Content & Influencer Marketing 🌍 The BCMA is a leading membership association representing branded content and influencer marketing across 𝟭𝟰 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲. We bring together world-leading 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀, 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀, 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀, 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗼𝘄𝗻𝗲𝗿𝘀 to: ✨ Set industry standards for best practices. 🏆 Celebrate success and measure effectiveness. 🤝 𝗖𝗿𝗲𝗮𝘁𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 in branded content and influencer marketing. Wherever you are on your content marketing journey, the BCMA is here to support your growth, innovation, and collaboration. 🌟 Join us and be part of a truly global network shaping the future of our industry. 👉 https://lnkd.in/ePAU-QYX #GlobalNetwork #BrandedContent #InfluencerMarketing #BCMA #CreativeCollaboration #MarketingStandards #ThoughtLeadership #IndustryInnovation