What drives passenger spend at airports and how can we adapt the offer to accommodate this? Alex Avery, CEO of Pragma Consulting, together with Benoy’s Aviation Lead, Peter Farmer and Simon Forster, former CEO of Selfridges, shared insights from their work in #retail and at some of the world's top #airports in our recent webinar with Pragma Consulting. The webinar explored how retailers and brands are adapting their strategies according to evolving spending habits at airports. Our speakers explored evolving purchase motivations for airport retail, the latest F&B and experiential trends and presented ideas for planning the commercial offer of the future. Click on the link below to watch the full webinar #aviation #airports #airportretail #retailtrends #consumerbehaviour
We recently ran two webinars presenting the results of Pragma's latest passenger survey and sharing insights and experience from our work at many of the world's top airports. Alex Avery, CEO of Pragma, together with Simon Forster, former CEO of Selfridges, and Peter Farmer, Director of Aviation, Benoy, presented the webinars. The webinar covers: - The evolving purchase motivations for airport retail - The role of digital retail in the airport purchase journey - The latest preferences in F&B and experiential services - Stakeholder views on future category opportunities https://lnkd.in/eF5RXQHs