BeyondVerse Lab

What a night✨ Yesterday we successfully hosted our first networking event and had a blast! A special thank you to everyone who attended last night and made it such as fun and insightful event!👾 #web3 #web3event #vr #ar #event

How Balenciaga is Pioneering the Use of Technology in Fashion: Key Lessons for the Industry Balenciaga has always been a prominent brand in the fashion world, and their latest move proves their commitment to staying ahead of the curve. By harnessing the power of cutting-edge technology, they transformed their Paris Fashion Week experience into a global event accessible from the comfort of your living room. 🏡✨ This innovative approach does more than just make fashion shows accessible to wider audiences—it redefines how fashion brands can engage with their customers in the digital age. Key Benefits for Fashion Brands Leveraging Technology: 1️⃣ Global Accessibility: Balenciaga’s use of immersive technology allows them to connect with audiences worldwide, breaking down geographical barriers and making their shows more inclusive. 🌍 2️⃣ Enhanced Customer Engagement: By creating interactive, high-tech experiences, fashion brands can forge deeper connections with their customers. It’s about more than showcasing clothing; it’s about telling a story that resonates emotionally. 🎥👗 3️⃣ Data-Driven Insights: Digital tools provide valuable analytics about audience engagement, helping brands refine their strategies and better understand their customers’ preferences. 📊 4️⃣ Sustainability Gains: Virtual showcases reduce the environmental impact of traditional runway shows by minimizing travel, material use, and waste. 🌱♻️ 5️⃣ Strengthened Brand Identity: Embracing technology reinforces a brand’s image as innovative, forward-thinking, and ready to adapt to the evolving fashion landscape. 🚀 Balenciaga’s bold move demonstrates that fashion and technology are no longer separate realms—they’re deeply intertwined. As the industry evolves, brands that embrace digital tools and immersive experiences will not only stay relevant but also lead the way. 💡 What are your thoughts on the merging of fashion and technology? Is this the future of the industry? Let’s discuss! 👇 #FashionTech #Balenciaga #Innovation #DigitalTransformation #Sustainability #CustomerExperience #ParisFashionWeek #AugmentedReality #AppleVisionPro

🌟 AI in Fashion: How Mango is Pioneering Creativity with Technology 🌟 Mango has set a new standard for innovation by launching its first-ever AI-generated campaign for the Mango Teen line. This groundbreaking initiative showcases not only the creative potential of AI but also how technology is reshaping the fashion industry. 💡 Revolutionising Inspiration with Generative AI Mango's design and product teams are now harnessing the power of an image-generative AI platform to: 🎨 Co-create prints, fabrics, and garments. 🏢 Seek inspiration for window displays, architecture, and interior design. This approach blends human creativity with AI's limitless possibilities, empowering designers to visualise concepts, experiment faster, and refine ideas more efficiently than ever. 📸 Training AI to Elevate Campaigns Using real product photos, Mango trained a generative AI model to position garments on models in a hyper-realistic manner. This technique: 👗 Reduces the time and cost associated with traditional photoshoots. 👁️🗨️ Ensures versatility in campaign imagery, offering fresh perspectives for their collections. 🌍 Opens doors to more sustainable and scalable marketing practices. At the intersection of art and technology, Mango is proving that AI isn't replacing creativity—it's amplifying it. This is a perfect example of how embracing innovation can lead to groundbreaking results. 💬 What do you think about AI's role in fashion? Share your thoughts below! 👇 👉 Read about Mango's campaign here: https://lnkd.in/duGCyYJ6 #FashionTech #ArtificialIntelligence #Innovation #GenerativeAI #MangoTeen #FutureOfFashion

🧸✨ AI Meets Fashion: The Rise of AI-Powered Bears in Customer Interaction ✨🧸 Big brands are pushing the boundaries of innovation, combining AI with creativity to connect with customers in unique ways. Take a look at this fascinating example: AI-powered Ralph Lauren’s iconic bears are being used to engage with audiences, turning interactions into memorable, personalised experiences. 🎯 What makes this exciting? 1️⃣ Enhanced Engagement: These AI-driven characters can interact with customers, react to sounds, emotions and movement, and entertain in real time. 2️⃣ Brand Differentiation: By incorporating AI, brands showcase their commitment to staying at the forefront of technology and creativity. 3️⃣ Unforgettable Customer Experience: Who wouldn’t remember interacting with a smart, cute, and conversational bear? 💡 This is just the beginning of how AI can reshape customer engagement across industries. From virtual assistants to augmented reality, brands are exploring new ways to build deeper connections and deliver unforgettable experiences. 🚀 AI-powered solutions like these can set you apart in a crowded market. What do you think about the concept of AI-powered characters like these? Could they elevate your brand’s customer experience? Share your thoughts below! ⬇️ #ArtificialIntelligence #CustomerExperience #BrandInnovation #DigitalTransformation #AIInMarketing #AIInFashion #RalphLauren #PoloBear #HolidayExperience

✨ Weekly News Recap: 3D / XR / Web3 / Digital Marketing Insights ✨ Unveiling Innovations in 3D, VR and Digital Fashion! 🚀 1️⃣ Motorola Solutions uses generative AI for a digital fashion runway in their new folding smartphones promotion. 📸 2️⃣ The Art Authority Museum offers a virtual exhibition experience on the Apple Vision Pro. 🖼️ 3️⃣ Oakley's website now features 3D products and 360-degree visualizations. 🕶️ 4️⃣ Nike and the Centre Pompidou transform the Paris landmark for the 2024 Olympics with immersive experiences. 🏅 Stay updated with the latest trends and innovations! 🔍💫 #Motorola #FashionTech #ParisOlympics #3DWebsite #AppleVisionPro #DigitalFashion #DigitalMarketing #AI #AR #VR #FashionTech #WeeklyRecap #BeyondVerseLab

✨ Weekly News Recap: 3D / XR / Web3 / Digital Marketing Insights ✨ Unveiling Innovations in AR, Gaming and Digital Fashion! 🚀 1️⃣ Foot Locker's 'The Heart Experience' brings AR activations and rewards to 12 locations in Paris. 👟 2️⃣ MCM WORLDWIDE launches Digital Product Passport for their Harper Collective luggage made from recycled sea plastic, providing authenticity and sustainability info via NFC chip. 🧳 3️⃣ BALENCIAGA’s SS25 show is now in virtual reality on Apple Vision Pro, allowing users to interact with the lookbook and experience the immersive runway. 👓 4️⃣ Coach's Spring 24 collection is now on Roblox and Zepeto through the ‘Find Your Courage’ campaign, offering users free and limited-edition avatar items. 👜 Stay updated with the latest trends and innovations! 🔍💫 #ParisOlympics #TheHeartExperience #DigitalProductPassport #Sustainability #AppleVisionPro #DigitalFashion #Roblox #Zepeto #DigitalMarketing #AI #AR #VR #FashionTech #WeeklyRecap #BeyondVerseLab

VFX in Marketing: The New Era of Engagement and Storytelling. In today’s digital landscape, Visual Effects and CGI are no longer reserved only for blockbuster movies. We have witnessed the recent integrated into the marketing world, creating experiences that captivate audiences and drive engagement. These reality bending videos allow brands to create visual narratives that were once unimaginable, transforming ordinary campaigns into extraordinary journeys. With attention spans low and platforms over saturated, capturing and maintaining audience interest is paramount. VFX adds an element of surprise and delight, keeping viewers engaged and more likely to remember the content. Whether it’s a product launch, a social media campaign, or a virtual event, VFX offers unparalleled versatility. It’s clear that VFX in marketing is not just a trend—it's a revolution that’s here to stay. 🌟 Advances in technology have made VFX more accessible and affordable. Below is one of our latest experiments featuring the trending Primark sensation - Maldives Sunset Body Mist. 🌅 Let us know if you’re interested in seeing some behind the scenes and finding out how we created our own VFX ad. 👇 #MarketingInnovation #VFX #CGI #3D #PR #DigitalMarketing #Storytelling #Blender #CustomerEngagement #FutureOfMarketing

We visited Selfridges to experience their innovative AR Locker Room, created in collaboration with Snap Inc.! 🌟 This cutting-edge setup features AR mirrors, digital garments, physical twin merch, and even a free arcade. Shoppers can virtually try on various sports kits and explore other fun filters by Snapchat. 👻 This interactive installation is a fantastic way to engage customers and showcase new collections. The AR wearables offered an enjoyable, hands-on experience, effectively promoting the merchandise and the brand partnership. Much like most wearable filters, there are slight inconsistencies with clipping and tracking multiple people. However, the body tracking and wearable templates on #LensStudio surpassed those on Effect House and Spark AR. By blending simple t-shirts with Snapchat’s iconic filters, this pop-up brilliantly introduces digital fashion marketing in a popular tourist spot. Running throughout July and August, be sure to visit the third floor and try it out! 🚀🪞 #ARMarketing #DigitalFashion #SnapchatFilters #3DMarketing #CustomerEngagement #Selfridges #Innovation #AR #FashionMarketing

✨ Weekly News Recap: 3D / XR / Web3 / Digital Marketing Insights ✨ Unveiling Innovations in AI, Gaming and Digital Fashion! 🚀 1️⃣ adidas and Manchester United release a digital home kit on Roblox. ⚽ 2️⃣ MANGO unveils an AI-generated campaign for its Teen ‘Sunset Dream’ collection, marking a major step in their digital transformation strategy. 🤖 3️⃣ Google is introducing ‘AI overviews’ to its search platform, summarizing web responses and improving user experience. 🧑💻 4️⃣ BALENCIAGA partners with Need for Speed Mobile, offering in-game content, merchandise, and a reproduction of their London Flagship. 🏎️ Stay updated with the latest trends and innovations! 🔍💫 #DigitalFashion #Football #AIFashion #AIOverviews #NeedForSpeed #GamingCollab #Roblox #DigitalMarketing #AI #AR #VR #FashionTech #WeeklyRecap #BeyondVerseLab

✨ Weekly News Recap: 3D / XR / Web3 / Digital Marketing Insights ✨ Unveiling Innovations in AI, AR and Digital Fashion! 🚀 1️⃣ Bershka's App launches AR filters for try-on within its “Digital Fitting Room" 📸 2️⃣ Toys"R"Us releases an AI-generated ad using OpenAI’s #Sora, marking a leap in AI-generated branded content. 🦒 3️⃣ E.L.F. BEAUTY introduces real-world commerce within Roblox, allowing players to buy physical products and digital “virtual twins.” 💄 4️⃣ Meta uncovers 3D-GEN, a tool for creating 3D models from text/image prompts. 🌐 Stay updated with the latest trends and innovations! 🔍💫 #ElfBeauty #Roblox #DigitalCommerce #Bershka #ARTryOn #ToysRUs #SoraAI #Meta #3DGEN #AI #AR #VR #FashionTech #WeeklyRecap #BeyondVerseLab