We always say we are only as good as our clients. Delighted to see that GrowUp Farms have won the Champions of Champions Grocer New Product and Packaging award for their “Unbeleafable” products. 🥇 We created both the GrowUp brand identity and their consumer salad brand “Unbeleafable” a while ago now. Back then they took a brave punt with us on building a brand in an own label dominated category. Their view was that this was an own label manufacturing opportunity and that it was hard to build a brand in this category. In fact, it was so risky, we shared that risk and became shareholders in GrowUp! So, with that in mind we looked at a house of brands strategy and how a predominately own label supplier could brand their own salad. For them back then this was a nice to have if it worked scenario. We ran our process and came up with some hypotheses that led to the creation of a number of brands. One was the Unbeleafable range, another The Fresh Leaf Co. Since then, GrowUp have exclusively sold salad under their brands not under own label, which just goes to show that having a clear strategy does change the course of your business. We have always been proud to be associated with their incredible work in producing sustainable food that not only tastes incredible but reduces vast amounts of waste at so many levels, frees up land to be restored and ensures quality, healthy food can be made affordable without the need for pesticides and other grim stuff. Huge congratulations 🙌 and we can’t wait to see what’s next for this exciting game changer of a business!! And thank you Kate Hofman and Marcus Whately and Ben Amory for putting your faith in us back then. 🙏 #verticalfarming #innovation #growup #unbeleafable #grocerawards
🌟 On Friday, we attended what can only be described as the Oscars of the food and drink industry! We couldn’t be more excited to share that we won not one but TWO awards at The Grocer New Product & Packaging Awards 2024! Our Unbeleafable zesty mix won CHAMPION in the Deli Category, and, to our absolute delight (as you can see by the smiles!), was crowned CHAMPION OF CHAMPIONS! ✨🏆 Moments like these remind us just how far we’ve come. Our teams have poured everything into this mix—a special shoutout to our product team for dreaming up a salad packed with mouth-watering flavour. Who knew salad could taste this good?! (I mean we did but we’re glad people agree!) It’s safe to say, we haven’t stopped smiling since Friday! #NewProductandPackagingAwards #Unbeleafable #AwardWinners #VerticalFarming #SustainableFood #TheGrocerAwards2024