Three weeks on from our annual Bloom Scotland panel and in the first month of her presidency, Claire Mathieson takes some time to reflect on why Bloom Scotland is a vital support network for women in the communications sector over on our blog: https://lnkd.in/ehUGzPh5
Bloom Scotland
Advertising Services
Edinburgh, Leith 1,193 followers
We ❤️ women supporting women. We're supportive, not salesy. Collaborative, not competitive. A network, not networking.
About us
Bloom Scotland is a network of women in comms and marketing that support each other. We're a network that helps each other to reach their potential, whatever that means to them. We champion, challenge and cheer for each other. And we do all this whilst putting Scotland on the map as a place where game-changing marketing is happening, right now.
- Website
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bloomscotland.co.uk
External link for Bloom Scotland
- Industry
- Advertising Services
- Company size
- 1 employee
- Headquarters
- Edinburgh, Leith
- Type
- Nonprofit
- Founded
- 2019
- Specialties
- marketing, PR, advertising, digital marketing, social media, women in marketing, women in comms, comms and marketing, networking, community, and scotland
Locations
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Primary
Get directions
Edinburgh, Leith EH6 6QR, GB
Employees at Bloom Scotland
Updates
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🧑🏼🎄 Kick off the holiday season with the Bloom Scotland and The Women in Programmatic Network Christmas Mixer, supported by St James Quarter, at 5pm til Late on Tuesday 3 December! ❄️ Celebrate the season with your marketing and communications industry peers and take part in our festive quiz, raffle and enjoy tasty refreshments at Bonnie & Wild, St James Quarter, Edinburgh. 🫶🏽 This FREE event proudly supports local charities, Health in Mind Scotland and Edinburgh Women's Aid. Click the link to grab your ticket! https://lnkd.in/ew5CA4pJ
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🌸 Bloom Scotland News 🌸 We’re delighted to announce the new President of Bloom Scotland, Claire Mathieson. Claire, Comms Planning Business Director at Republic of Media, has been a driving force at Bloom as a volunteer over the past few years, working closely under outgoing President Sallie Bale's guidance. Claire’s passion for staying ahead of industry trends, championing collaboration and embracing new challenges will surely guide Bloom to even greater heights. We couldn’t be more excited to have Claire as our leader. Here’s to the next Bloom chapter! 🌟
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Lovely words from our outgoing Bloom Scotland President, Sallie Bale:
Marketing Strategist & Consultant || Scottish Museums Federation || Founder Bloom Scotland
This is me, in May 2019, introducing Bloom Scotland to the world. Today, I proudly hand over this community of over 1,000 incredible women over to our new President, Claire Mathieson 👏👏 I could write a full on book on what I have learnt and gained, and how I've changed on this journey. And so many people I want to thank for their support. But, luckily for you, LinkedIn has a character limit. So, the lesson I wish to remember, and to share with you, is this: ✨ You have the tools, the knowledge, the resources, the strength to give yourself what you need. ✨ I felt alone, so I built a community. I felt powerless, so I created an space where my voice was heard, and others can feel seen and heard too. I felt behind in life. In fact, to be honest with you, I felt like a failure. I had a failed business, a failed marriage, a failed career behind me. So I healed myself by sharing my failures with a room full 30 incredible women. Bloom Scotland allowed me to become the person I am today. It is the tribe I didn't know I needed. My platform to care for my community, and leave this world just a little better than I found it. So my message to you today, on my last day as President? Give yourself what you need. Ask others for what you cannot give yourself. We are all standing beside you, willing you to succeed. You are more powerful than you realise. You are magic. You've got this 🫶🏻
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🎟️ There’s just a few more free spots left for Thursday’s Bloom Scotland x TaBOO Topics event, held on Thursday 31st October at 9am-12pm at YOTEL Edinburgh. 🗣️ Caris Brett from IPA (Institute of Practitioners in Advertising) will be sharing a keynote speech ahead of the panel event, where our panellists will be getting to the bottom of those tricky ‘taboo’ topics, and sharing tips on how best to navigate difficult conversations. 💜 Our panellists include: ▪️Francesca Coia - Digital Planning Director, Republic of Media ▪️Mercy Abel – Impact & Marketing Lead, John Doe ▪️Gaynor Marshall MCIM. MCIPR - Communications Director, Lothian Buses ▪️Olivia Waite – Sales Director, Channel Factory & Co-President Bloom North ✨ Grab your ticket here: https://lnkd.in/eXHZ2gFe
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There’s still time to grab your ticket for this year’s free panel event, Bloom Scotland x TaBOO Topics 👻 🎃 Sponsored by Republic of Media & JCDecaux UK, TaBOO Topics x Bloom Scotland will be held on Thursday 31st October at 9am-12pm at YOTEL Edinburgh. ⚡️ Caris Brett from IPA (Institute of Practitioners in Advertising) will be sharing a keynote speech ahead of our panel discussion. Our panel will discuss all those niggly, difficult ‘taboo’ subjects and how best to tackle the things that scare us that are often left in the shadows…. 👻 🎟️ Last year’s panel event was a sell out so don’t miss out on the chance to get your ticket: https://shorturl.at/F5RAU 📸 Pics of last year’s event captured by the talented Anna Moffat.
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👻 Bloom Scotland x TaBOO Topics 🎃 Get your ticket for this year’s panel discussion, where we are discussing ‘taboo’ subjects such as periods, menopause and how best to navigate tricky conversations at work. Held on Thurs 31st October at 9am-12pm at YOTEL, Edinburgh, Caris Brett from IPA (Institute of Practitioners in Advertising) will be sharing a keynote speech and findings from IPA’s latest Menopause Report, followed by a panel event with: ▪️Francesca Coia – Digital Planning Director, Republic of Media ▪️Mercy Abel – Impact & Marketing Lead, John Doe ▪️Gaynor Marshall – Communications Director, Lothian Buses ▪️Olivia Waite – Sales Director, Channel Factory & Co-President Bloom North Get your ticks here: https://lnkd.in/eXHZ2gFe
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Join us, Bloom Scotland on Wednesday 25 September for a one hour session designed to elevate your presentation skills. Clare Elder, Director of Strategy at Republic of Media will share her tips and tricks for creating and delivering engaging presentations. And, Emily Fraser, Design Director at Lane will take you through how best to visually enhance your decks. Get your free tix here: https://lnkd.in/ehDjfe24
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Bloom Scotland reposted this
Social Entrepreneur | Community Builder | Founder of Flexible Working Scotland | Co-Creator of award-winning Making Work Work - for Women Returners programme | Scotland’s Flex Influencer
Before everyone disappears for the summer break, I have an announcement about Making Work Work. We have a limited number of places on Making Work Work - for Edinburgh Women, starting in mid-August. The programme may be for you if: ▶ are a woman in Edinburgh ▶ you have had a career break of 6+ months ▶ you feel your career break is impeding your transition into meaningful work Your career break can be for any reason. Typically, women we have helped took career breaks for childcare, elderly care, maternity, relocation, recovery from illness, mental health issues or redundancy. We have supported 250 women on Making Work Work and spin-off programmes. Women report greater confidence in themselves and their ability to find or negotiate work that works for them, plus an increase in their professional knowledge and skills. We have excellent results and perhaps you, or a woman in your life, could be next! More information and a replay of our information session are available on our website. Link in comments. Let us help you rediscover your professional self!
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Some great insights from the Advertising Trends Festival from one of our Board Members, Kelly Ling:
⚡️Business and Marketing Strategist | Empowering women founders to become laser focused on the priorities that move their business forward. 🚀
Absolutely thrilled to have attended the Advertising Trends Festival today with team egg, organised by the brilliant minds at Bonded Agency 💡. The event featured a dynamic panel of speakers (Marija Cepulyte, Rob Smallwood, Naomi Chapman, Zoe Harkness and christopher treacy) from leading platforms such as Pinterest, Spotify, Meta, X and marketing body for commercial TV, Thinkbox. Sharing a few insights: ➡ Video is huge and growing across all platforms, including Spotify and X. ➡ 4 in 5 sessions include video on X. In response, a new video tab is set to be introduced and will enhance user experience by streamlining access to video content. ➡ Meta: Video remains a colossal force, with advanced technology ensuring the right content reaches the right person. Reels, in particular, are thriving and the sharing of Reels within WhatsApp is growing, blending social with messaging. ➡ Pinterest: The last two quarters have witnessed a significant growth of Gen Z. Their attention span is driving a change in content formats, demanding more engaging and bite-sized content. ⚡ Bonus insight: pinners scroll 3x slower! Inspiring content on Pinterest helps protect mental health. 10mins of active engagement with Pinterest a day aids against rising burnout, stress and social disconnect. ➡ Meta creative - AI achieving average 4.32% ROI. Look out for Meta Search Lift - intersection between search x social - help to understand what's driving your search traffic. Meta highlights the importance of testing - experiment at least 15 times a year to achieve 20% growth Finally, my favourite part: ❤️ Introduce movement breaks to your day. Led by Hannah Beecham MBE, demonstrated how small movement breaks across our day can reenergise and help us all feel better. Thank you Steven Underwood and Nikki Alcorn and rest of Bonded team.
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