Born Social

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

An accessory that’s good enough to eat 🤤 Fashion Week’s most talked about accessory trend (bag charms) got the Bueno treatment and nearly 200k people want their fix irl 👜 Hats off to the tasty bit of 3D work our designers made to make it look as good as the real thing 🍫

What happens when you mix a choir, a Capri and Eric Cantona? 🎶 Ooh Ahh Electric Car 🎶 - of course. Check out our latest piece of work for the new All-Electric Ford Capri, available to order now⚡

january (Born Social's version) 1 - Seedlip lo-fi shoot: matcha martinis anyone? 🍸 2 - Is that the iconic Asda pocket tap? Yes, yes it is. 3 - LDN 🤝 NYC - big strides, even bigger ideas 💡 4 - Kickoff for the Guinness Six Nations in the Colluseum, nbd 🏉 5 - Ruined our digital footprint for the JCPenney awkward family photo trend 6 - Podcasting with Guinness, Gary Lineker & Alan Shearer @ The Rest Is Football 👀 7 - Supporting emerging talent at the D&AD Shift Showcase with our Strategist, Russie—five years after graduating from it themselves! 8 - BTS magic at our fave bagel shop 9 - This is our clubbing: a Welcome Back to the Office Brew & Brekkie with the team 10 - Manifested the next 12 months with vision boards to keep Blue Monday at bay 🎨

WE DID IT JOE! 💥 Not one but TWO shortlists for Campaign UK’s Agency of the Year Awards - both in the social media agency category, and for the strategy 🧠 that is  Callum McCahon as Strategy Leader of the Year. And a huge well done to Croud as they collect nominations for Performance and Independent Media Agency of the Year - applauses all round 👏 Check out the shortlists in full here 👉 https://lnkd.in/dmk3q26n

D&AD has asked me to Yap and Judge, and yapping and judging I shall. 💁🏾 I'm ecstatic to announce that I will have the pleasure of flexing my expertise from Born Social on the Digital Marketing Jury for the D&AD Awards 2025! ** Now, let's pretend the below is all in my TOV ** D&AD is drawn to celebrate creative excellence, so to be part of it, take part and have your chance to win a pencil. (It's very iconic). There's still time to save on your entry with the Early Bird Discount, which gets you 20% off when you pay for your entry by 5 February, 23:59 GMT. Head over to D&AD now to get started: dandad.org/awards

As low and no alcohol drinks have evolved from niche options to essential choices, experts from the likes of The HEINEKEN Company, Lucky Saint | B Corp™, Diageo and more share how they’ve reshaped perceptions and marketing strategies to create year-round staples, writes LBB's Alex Reeves. This piece features insights and analysis from Lucky Saint's Emily Laws; Collaborate's Richard Hartle; Purple Creative's Jamie Fleming; Heineken's Stephanie Dexter; Born Social's Maihri Gill; Iris' Samaneh Zamani; Seed, part of Amplify’s Joanna Allcock; Diageo's Paul Dickson; Tracksuit's Dan Fleming; Drummond Central; Brooklyn Brewery's Irina Darling Fonjga and Imagination's Harry Wright. Read here: https://hubs.la/Q033GNL70

Congratulations to Creative Salon Worldwide’s Most Creative Marketer - Smirnoff’s Stephanie Jacoby SVP of Vodkas at Diageo, In her feature, Stephanie shares how Smirnoff, a 159-year-old icon, has consistently championed diverse voices, culminating in its bold new brand platform, We Do We that puts social-first culture at the core of everything. Her words say it best: "Social drives culture today…Born Social helps us stay quick and responsive, ensuring we’re not just part of the cultural conversation, but leading it." Huge shoutout to our incredible partners, McCann New York, Dazed Studio and Smarts, for helping bring this vision to life. Dive in here to read the rest of Stephanie’s vision for Smirnoff’s transformation: https://lnkd.in/etH-7cJe

The Hackathon: 60 creatives. 10 teams. 8 hours. 1 brief. 💥 To start 2025 right, our Design & Studio and Creative team dusted away the Christmas cobwebs for a day of doodling, brainstorming and collaboration. One brief, one day, and a whole lot of mild chaos later, their output has ignited team inspiration and creativity for months to come.

2024 🔜 2025