Born Ugly

Making a global icon of the future refreshingly optimistic, playfully unexpected, naturally vibrant and simply dynamic. Since the rapid growth of Carlsberg Group Somersby’s rebrand in 2016, it quickly became a big success as it expanded into new markets and its portfolio continued to grow on the global stage. Now, we have helped Carlsberg Group reinvent the Somersby brand to improve navigation of its portfolio, drive a more consistent and relevant brand story in the market, and become recognisable in the blink of an eye. With optimism always being at the heart of the brand, today Somersby represents an active form of escapism and refreshed optimism. Ready to see the journey we’ve been on? https://lnkd.in/e8_hKvZz #brandrefresh #design #newwork #brandstrategy #brandidentity #visualidentity #packagingdesign #branddesign

There’s a new look in town: Following the meteoric expansion of its portfolio and growth into new markets, we needed to refresh the visual, verbal, and experiential components of Carlsberg Group's Somersby brand, creating a suite of new distinctive brand assets that will drive recognition and consistent global storytelling. The brand’s key icon - the Somersby tree - has been reinterpreted and reimagined with dynamic lines and curves to improve its iconicity. Drawing from dappled sunlight through the tree tops, it cues freedom and a refreshed sense of optimism. Giving the wordmark an uplifting perspective, its upward curve grounds the Somersby tree to be full of new possibilities. Want to hear more about what we’ve done? https://lnkd.in/e8_hKvZz #brandrefresh #design #newwork #brandstrategy #brandidentity #visualidentity #packagingdesign #branddesign

🏎️ Much has been said about getting the #northernpowerhouse motoring. 🏎️ But has all the talk resulted in enough action? And with the metropolitan mayoral elections behind us and a new government in place, where should the focus be? As the leader of an international creative agency based in the north and member of LeedsBID, our CEO Sarah Dear, shares her thoughts in Insider Media on where the focus should be. Where do you think the main effort should be focused? https://lnkd.in/eu5XQib4

“We need more human, critical thinking.” - Yes, Adah Parris 💡   AI doesn’t share our life experience, our culture or traditions. It can’t ask those important questions to help uncover the 'Ugly Truth'. Yes we need to be technology-enabled, but we need to use the power of that tech to create real-life relationships that hold meaning and purpose. 👏 I'm all in!   A great dose of inspiration yesterday at A Female Founder Innovation Festival, organised and hosted by Jordan Dargue and Helen Oldham from Lifted Ventures at Nexus Leeds. So many talented women in the North coming together to collaborate and drive positive change. 📈 When's the next one? 👀

Great to Ugly Ducklings 2024 getting off to a flying start

On Monday night we attended the Curry Forever Gala Dinner, we celebrated the rich heritage of curry and launched a movement to protect its future! 🎉 It was wonderful to be surrounded by brilliant businesses and fantastic people. We are proud to have created the brand Identity behind this initiative. From preserving curry culture to supporting restaurants, we’re on a mission to ensure curry is here to stay for generations to come. 💫 Let's keep the spice alive! 🌶️ #CurryForever #SaveCurry #CurryCulture #BornUgly #WorldCurryFestival

We're excited to be featured in The Grocer latest Creative Challenge for next-gen dairy packaging! 🎉 At Born Ugly, we pride ourselves on crafting bold and innovative designs, and this feature highlights our commitment to disrupting the traditional with fresh, exciting concepts. From snackable cheese cubes, to No whey, cheese protein bars the article looks to the future of dairy branding and products. Check out the article to see how we're pushing the boundaries of packaging design.👇 #PackagingDesign #DairyIndustry #Sustainability #BornUgly #BrandInnovation"

Last week we were lucky enough to head to Copenhagen - the home of Carlsberg - to celebrate our refreshing partnership with Carlsberg global power brand Somersby and attend the launch of their first global collaboration with floral artist Joe Horner!💐 Credit for the collaboration to Brandheroes.com and our friends at Live & Breathe Thank you to our Somersby friends Sam Liggett, Steffen Kreß, Sofia Frandsen, Milan Shah, and Anna Katrine Drumm-Hakim! It was inspiring to see the brand starting to come to life in the real world!

 🚀 Exciting News! 🚀 We are thrilled to welcome Neil Lockwood to the Born Ugly team as our new Chief Growth Officer! 🎉 Neil brings a wealth of experience in digital transformation, brand strategy, and business growth. His passion for impactful, creative work aligns perfectly with our vision and mission. As we continue to innovate and expand, Neil's leadership will be invaluable. Read the full announcement to learn more about Neil's journey and how he plans to drive Born Ugly's growth and creativity. Join us in celebrating this new chapter! 🎨 💫 #Leadership #Growth #Innovation #BornUgly #NewBeginnings

Elon Musk's latest move against major advertisers like Unilever and Mars has sparked intense debate across the industry. As Wander Bruijel, our CSO at Born Ugly, points out in this article, Musk's belligerent approach reveals more about his business style than a coherent strategy. ⚖ Is this a case of 4D chess, or just another reactive legal spat? Dive into the full The Grocer article below.  #Advertising #BrandStrategy #ElonMusk #BornUgly