Brake, the road safety charity

Have you ever considered how road design can keep road users safe? Safe roads are designed to put the needs of people before traffic. In cities, towns and villages, people can walk and cycle safely, away from traffic, on well-lit, obstacle-free, segregated footpaths and cycle paths. Roads between places should be designed with safe speed limits, clear road markings and consistent signage. Find out more about safe road design with our Knowledge centre article: https://ow.ly/9cXW50UCrTu

Tag a friend, family or work colleague you'd love to try this with! Take on the Inflatable 5K this year, at one of 21 locations across the UK. This challenge will see you tackle a 5km run, navigating more than 32 inflatable obstacles, all while raising money to support our vital work caring for road victims. Learn more: https://lnkd.in/epqu9PfE

We're celebrating our 30th year as a charity in 2025, and we want you to join us! In 2025, we're looking for 30 brave fundraisers to take on a skydive, raising funds to support our vital work helping families and individuals that have been bereaved or seriously injured by road crashes. If this sounds like the challenge for you, we'd love to hear from you. Find out more and sign up at https://ow.ly/eCCb50UGME2

We are delighted to announce a new Strategic Partnership with Seeing Machines! As a Strategic Partner, Seeing Machines provides vital funding for our campaign work, calling for evidence-based solutions to address key areas of road risk so we can all use roads safely, whoever we are and however we travel. Ross Moorlock, CEO at Brake, said: “We’re delighted to welcome Seeing Machines as a new Strategic Partner. Their interest and expertise in using technology for road safety aligns closely with our work campaigning for the solutions that we know can stop road crashes and reduce harm." Thank you for your support, Seeing Machines. Read the full story: https://lnkd.in/eiU_x86D

Beep Beep! Day is back on 19 March 2025! This popular event is available to nurseries, schools, childminders and youth groups to take part in learning about important road safety skills with children aged 2-7. It's also a great opportunity to engage with parents, carers and the wider community about how to keep young children safe on our roads. Sign up now for our free action pack of resources featuring Aardman's Timmy Time! www.brake.org.uk/beep Read the full news story: https://lnkd.in/eaVd2xrt #beepbeepday #roadsafety #EarlyYears

Drivers who talk on phones, both hands-free and hand-held, are four times more likely to be in a crash resulting in injuries. Driving demands a person's full attention – any distraction that take's a driver's eyes away from the road could potentially be lethal. Using a hand-held phone while driving is illegal, and doing so can result in 6 penalty points on your licence and a £200 fine. To find out more about mobile phone use while driving, visit our Knowledge centre: https://ow.ly/gbS350UCCBR

Are you looking to put the fun into fundraising? Take part in The Inflatable 5K and raise funds to support our vital work caring for road victims. The family-friendly challenge will see you tackle a 5km run while navigating more than 32 inflatable obstacles. For more information and to book your place, contact our fundraising team by email: fundraise@brake.org.uk.

With snow, ice and rain making an appearance in the UK, it's important to prepare for any journey you might be taking. In this blog, John Price from the Automotive technical support team at Green Flag recommends a winter emergency kit that can be kept in the boot of your car, and can help you out if you get stuck. It includes: - An ice scraper and gloves - A high-vis vest and waterproof coat - A phone charger - A blanket - Sturdy shoes - Jump leads Find out more about preparing for winter driving: https://lnkd.in/ecpMfkG3

Are you chasing a half marathon PB in 2025, or looking to take on a new challenge? Do you just want to get fitter or be more active? Take part in the Great North Run with a charity place for Brake and take on a challenge that makes a difference! The funds you raise as you take part in this iconic race will go towards our vital work supporting families and individuals bereaved by road crashes. Find out more and sign up at https://lnkd.in/efYDJwRC

One year ago we published our report on driver safety features with AXA UK. Our research found that 41% of drivers switch off vital safety features in their car because they find them annoying. Read the full story here: https://lnkd.in/eGQKU2CX