Bright Blue Day Ltd

What makes a festive campaign truly unforgettable? 🎄 A throwback to when The Little Black Book called our work "One of the best animated ads of the year and a charming spin on the ‘last-resort’ nature of chocolate giving." And despite the campaign running purely as brand awareness, the results were anything but ordinary: 🎯 1.65% CTR, 231,729 impressions, and a reach of 110,233. 📹 30,519 ThruPlays, with a third of viewers sticking around for 75% or more of the video. 🙌 Over 40 shares and more than 200 reactions and comments. It might not feature a man on the moon or a crafty carrot, but it’s still one of our festive favourites! Check out the video below and see for yourself. 👇 #FestiveCampaigns #BrandAwareness #CreativeAdvertising

The Impact of Organic Social Done Right 🌟 Lucy Menaldino from Waterside Holiday Group shared her experience working with us, and we couldn’t be prouder of the results we’ve achieved together: 📈 12% growth in followers (up from 9% last year!) 👀 543% increase in reach during peak seasons ✨ 169% more profile visits when it matters most These numbers prove that organic social is far from "just posting." It’s about strategy, creativity, and building meaningful connections with your audience. Looking to drive measurable impact with your social channels in 2025? Let’s talk about what we can do for your brand. 💡 #OrganicSocial #SocialMediaStrategy #MarketingResults

What does it feel like for an introvert navigating the workplace ? 🌟 For many women, the journey is already filled with complex challenges—unconscious bias, the balancing act, the lack of access to high visibility and limited workplace role models. Add introversion into the mix, and it can feel like a rather daunting uphill climb, to be seen and heard. 🗣 But we believe introversion isn’t a limitation — it’s a unique strength that adds depth and balance to leadership teams. At bbd, we’re all about celebrating diverse perspectives and building a space where everyone feels empowered to bring and share their voice at the table. How do you create spaces where every personality thrives? 💬 #EmpoweredVoices #InclusiveWorkplaces #WomenInBusiness

Are your performance reports driving results or just showing numbers? 📊 At bbd, we believe in smarter performance reporting that goes beyond the numbers. It’s about providing clear insights into why things are working and how to make them even better, with actionable recommendations to keep your campaigns on track. Whether it's tailored insights through live dashboards, social-first video reports, or regular check-ins, we ensure your campaign’s success is always clear and accessible. Ready to take your reporting—and your campaigns—to the next level? Get in touch today. 👇 https://lnkd.in/dYffgxwe #PerformanceMarketing #DataDriven #SmarterReporting #CampaignSuccess

Breaking the Silence on Men’s Mental Health 🧠 We’re shining a light on an important conversation—one that doesn’t get enough attention: men’s mental health. Our brave bbd men share their personal stories and experiences, tackling the stereotypes and stigma that often surround men opening up about their struggles. 💬 Why does this matter? 💡 75% of all suicides are men. 💡 Many feel pressure to “man up” instead of speaking out. 💡 Vulnerability isn’t weakness—it’s strength. At bbd, we believe in creating a workplace where honesty and openness are celebrated, and mental health isn’t just a topic for one day. It’s something we prioritise every day, for everyone. To the men who stepped forward to share their stories with us: thank you for your courage. You’re not only inspiring our team but helping to break down walls for others. 🙌 It starts with awareness. It grows with compassion. It changes with action. 💙 #MensMentalHealth #EndTheStigma #InternationalMensDay

What does a year at bbd look like? Our very own Spotify wrapped is here 👇 Just like your favourite end-of-year playlists, our team’s journey this year has been full of hits, remixes, and some unexpected chart-toppers. From standout projects to the innovative ideas that kept us dancing through every challenge, we’re taking a moment to celebrate the work that made 2024 one to remember: 🎥 21,654 Minutes spent on content shoots bringing ideas to life. ✈️ 8 client visits, and we loved every second of it. 🎙️ 5 Smart Craft podcasts filmed. 🎬 289 pieces of bbd content created. 🎉 17 unforgettable bbd events hosted. And that’s just scratching the surface! Check out the full video below to relive some of the highlights that made this year unforgettable. ✨ #bbdWrapped #YearInReview #AgencyLife

🚨 TikTok Search Ads: A Game-Changer for Marketers 🚨 Move over, Google. TikTok is staking its claim as not just a social platform, but a search engine—and Search Ads are the next big step. Here’s what you need to know: 🔍 TikTok users aren’t just scrolling—they’re searching. In fact, 57% use TikTok’s search bar (TikTok Data). 📈 Now, with Search Ads, brands can target users based on specific keywords—similar to Google but within TikTok's dynamic, visual-first format. Why does this matter for your marketing strategy? 1️⃣ Search intent meets creative storytelling: TikTok Search Ads let you tap into high-intent moments with the kind of immersive content that makes TikTok so engaging. 2️⃣ More conversions, fewer distractions: By capturing users already looking for solutions, you get the precision of search with the attention-grabbing power of video. 3️⃣ Future-proof your strategy: TikTok isn’t just a social platform anymore. As Gen Z and Millennials redefine how they search, your campaigns need to meet them where they’re looking. 💡 Pro tip: If you're running Google Search campaigns, consider adapting your keyword strategy for TikTok’s unique audience and trends. TikTok Search Ads are currently US-only but rolling out globally in 2025. The question is: Will your brand be ready? Let’s chat about how to get ahead. #TikTokSearchAds #DigitalMarketing #FutureOfSearch

What’s the best piece of advice you’d give your younger self? 🌟 Our incredible colleague, Magdalena Bailey, recently attended Airwallex's event, From Opportunity to Influence: Empowering Women in Sales to Lead and Succeed, and shared some truly inspiring takeaways. ✨ Embracing your uniqueness as a superpower. ✨ Advocating for yourself and your goals. ✨ Moving on quickly from those “imposter moments.” These gems of wisdom are empowering reminders for anyone navigating the worlds of sales, marketing, or leadership. Catch the full insights in the video and let us know—what advice would you share with your younger self? 👇 #WomenInLeadership #Empowerment #ProfessionalGrowth

There’s no denying it: ’Tis the season! 🎄 And there’s very little our studio team both fears and hopes for as much as a Christmas brief. While most don’t involve a giant red truck, a comical carrot, or a man on the moon... we do see a little bit of magic in our past festive feats. This festive flashback was as much a feat of web engineering as it was a creative motion challenge. Designed for a global fintech client, the brief called for a brand platform that enabled employees to send partners festive well-wishes while showcasing the prevalence of Contactless. The result? A 3D motion-built snow globe that allowed you to "shake" it up. In the time it took for the snow to settle, it calculated the number of Contactless purchases made and revealed a personalised message. A little engineering, a little creativity, and a sprinkle of holiday magic. ✨ #FestiveMarketing #CreativeInnovation #DigitalEngineering

Is AI rewriting the rules of search as we know it? 🤖 We unpack one of the most disruptive shifts in digital right now: AI’s transformative role in search. From Google’s rapid pivot into AI-driven search to a future where users might never need to visit a website again, the implications for marketers, creators, and businesses are huge. Could we be heading toward a world where websites evolve into content tailored for AI consumption? Catch the insights in the clip below, and let us know your thoughts on the future of search. 👇 #AIinSearch #DigitalInnovation #MarketingTrends