Buyapowa

🎉 Celebrating Two Years of Partnership with CityFibre! 🎉 CityFibre, the UK’s largest independent full-fibre platform, is transforming connectivity across the country, providing ultrafast and reliable internet to homes, businesses, and communities. For the past two years, we've had the privilege of working closely with their incredible team to develop and grow their referral program, fostering connections and delivering value to their customers. A heartfelt thank you to the entire CityFibre team for your trust and collaboration. Here's to celebrating this milestone and continuing to achieve great things together! 🚀 #Anniversary #Teamwork #Partnership #CityFibre #ReferralMarketing #Buyapowa

This is a great read - a well argumented and well written explanation of why the marketing industry often turned its back on referral too quickly, mostly due to poor execution. And why with the right tactics and promotion, referral can be one of your most powerful tools in your marketing locker. #bigideas2025 #marketingstrategy #marketingstrategy #marketingideas

🎉 Exciting News from Atlas for Men! 🚀 atlasformen, renowned for its affordable and comfortable outdoor clothing and accessories, has just launched a fantastic new Refer-a-Friend program in France. 🏞️👕 Here’s how it works: 👉 Invite Your Friends: Share your unique referral link with friends who would love Atlas for Men's products. 👉 Earn Your Reward: As a thank you, you'll also receive a €10 discount on your next order. 👉 Friends Benefit Too: When your friend makes their first purchase of €39 or more, they receive a €10 discount. It's a win-win! Plus, you can accumulate up to €100 in referral rewards per year. We're thrilled to be working with another powerhouse clothing brand in France. 🔗 Explore Atlas for Men's Refer-a-Friend Program here: https://lnkd.in/eeFQg9Pv 🔗 #ReferralProgram #RewardsProgram #AtlasforMen #ReferralMarketing

🎥 Exciting news! We’re thrilled to share the latest episode of our MVP Referral Interview Series, this time featuring Natasha Saviuk, PhD, Growth Director at Wealthsimple. 🚀 As part of an entertaining and insightful interview, Natasha shares how she focuses on four fundamental pillars of Referral Marketing, and how getting these right can build and scale impactful referral programs without increasing CPAs.💡 Don’t miss this chance to gain expert insights from one of the top experts in referrals! 👉 Watch the full video now on our YouTube Channel and join the conversation in the comments below.

🚀 Saviez-vous que le marketing de recommandations peut être bien plus qu'une simple histoire de réductions ? Lors de notre récent événement, Le Mythe des Recommandations Démystifié, nous avons abordé une question essentielle pour les marketeurs : le marketing de recommandations génère-t-il réellement des ventes incrémentales ou se contente-t-il de cannibaliser des ventes qui auraient eu lieu de toute façon ? Les résultats sont clairs… et révolutionnaires ! 📊 Que contient le rapport ? 👉 Impact sur les décisions d'achat : Les recommandations influencent les décisions d'achat à travers toutes les générations, de la Génération Z aux Baby Boomers. Savoir que des amis ou des proches soutiennent une marque crée un puissant effet de "validation sociale". 👉 Démystification du mythe de la cannibalisation : Pour chaque client déjà intéressé par un produit, trois autres découvrent une meilleure option grâce à une recommandation. Les recommandations permettent d'attirer de nouveaux clients tout en élargissant la base d'acquisition. 👉  Engagement immédiat : Les messages de recommandation accélèrent la découverte de la marque par rapport aux canaux traditionnels, favorisant un engagement immédiat et une augmentation des ventes. 📈 Points clés du rapport : 👉 Les clients parrainés dépensent en moyenne deux fois plus. 👉Les clients acquis par le parrainage sont 2 à 3 fois plus fidèles, notamment dans les secteurs où l'abonnement est prédominant. 👉 Les recommandations doublent la fréquence des achats par rapport à d'autres canaux. 👉  Les taux de conversion via le canal du parrainage sont trois fois supérieurs à ceux des publicités en ligne, sociales ou médiatiques. 💡 Prêt à en savoir plus ? Consultez le rapport complet ainsi que la vidéo en français pour découvrir toutes les informations clés et optimiser votre stratégie de recommandations. Ensemble, transformons la manière dont les recommandations favorisent la croissance, la rétention et la fidélité. 🔗 https://lnkd.in/gjGGPEna

🥇 Huge congratulations to SMARTY Mobile for striking GOLD yet again. This time, at the DMA Awards 2024! 🥇 SMARTY’s "Less Malarkey, More SMARTY" campaign has claimed the top prize in the Utilities and Telecoms category, and we couldn’t be more thrilled to see their innovative work recognized by the DMA (Data & Marketing Association) UK. This campaign truly embodies the SMARTY ethos: bold, creative, and brilliantly aligned with what customers love. From connecting with audiences to delivering results, it’s no wonder this campaign resonated so powerfully. It’s our pleasure to support visionary partners like SMARTY who are redefining what great marketing looks like. #DMAAwards #LessMalarkeyMoreSMARTY #SMARTYMobile #ReferralMarketing #Buyapowa #ReferralMarketing #DigitalMarketing

🚀 The 10% Challenge: Is Your Marketing Machine Running on All Cylinders? Ask any referral marketing expert, and they’ll tell you: if less than 10% of your new customers come from the advocacy of existing customers, your marketing machine isn’t firing on all cylinders. Can You Take the Challenge? 👉 Calculate Your Advocacy Score: At your next marketing review, ask: out of every 100 new customers, how many were referred by existing ones? If you can’t measure it, that’s your first action: track it. 👉 If It’s Under 10%, Ask Why: Are you giving customers a compelling reason to refer you? Does your program feel like a no-brainer—or an afterthought? Is the process seamless—or are potential advocates hitting roadblocks? Your Advocacy Score: Your Advocacy Score is the percentage of new customers acquired through referrals. It’s the clearest measure of whether your customers love your brand enough to share it—and whether you’re making it easy for them to do so. Brands with high Advocacy Scores don’t rely on luck or goodwill—they engineer advocacy. They use smart incentives that drive action without overspending, tailored offers that resonate with different audiences, and seamless sharing experiences that remove friction at every step. Take the Challenge. Pass the Test. Reap the Rewards. Your Advocacy Score is the ultimate measure of how efficiently your marketing machine is working. If it’s below 10%, you’re leaving growth on the table. What’s your score? Can you pass the 10% challenge? If not, let’s fix that.

🎉 Célébrons un an de partenariat avec La Poste Mobile ! 🎉 La Poste Mobile, l'un des leaders des services mobiles et Internet en France, s'engage à fournir une connectivité fiable et abordable pour les particuliers, les familles et les entreprises partout en France. Cette année, nous avons eu le privilège de collaborer avec leur équipe talentueuse pour lancer et faire évoluer un programme de parrainage, illustrant ainsi leur engagement à connecter les individus et à renforcer leur communauté. Un grand merci à toute l’équipe de La Poste Mobile pour leur confiance et leur collaboration. Nous sommes impatients de poursuivre notre partenariat et d’apporter encore plus de valeur à vos clients ! 🚀 #Anniversaire #TravailEnÉquipe #Partenariat #LaPosteMobile #MarketingDeParrainage #Buyapowa

🚀 Referral Marketing: It’s So Much More Than “Refer a Friend” When you think of referral marketing, what comes to mind? Probably something like this: a customer tells a friend to shop with you, and they both get a reward. Sure, that’s one version—but it’s just scratching the surface. Referral marketing is the Swiss Army knife of growth. It’s versatile, powerful, and works across industries and goals. Here are just a few of the ways you can use referral marketing to drive results: 👉 Turn customers into advocates. Happy customers bring in their friends, giving you more high-quality leads who already trust you. 👉 Build bridges in B2B. Help your clients refer their partners or peers, turning relationships into revenue. 👉 Supercharge lead generation. Capture warm, qualified prospects by rewarding introductions—because cold leads are so last year. 👉 Grow memberships and subscriptions. Give members perks for inviting their friends and watch your subscriber base expand. 👉 Reignite dormant customers. Encourage lapsed customers to return by offering them a referral reward if they bring a friend. And that’s just the start. Referrals can boost loyalty programs, fill seats at events, even help you hire top talent. 💡 Ready to see the many faces of referral marketing? Check out our blog post for all 10 growth-boosting use cases: https://lnkd.in/d4XVv3Wy What’s your favorite way to use referrals? Drop your thoughts in the comments!

🎉 Congratulations to SMARTY Mobile on winning the Bronze Effie Award in the Internet, Telecom & Utilities category! 🏆 A well-deserved recognition for their creative "Less Malarkey, More SMARTY" platform, tackling challenges and delivering impressive results. Here's to more milestones ahead! 🚀