Cal Partners

NEW YEAR MARKETING PREDICTIONS 🦩🤖👩💻 It's that time of year again 🗓️ Take a look at our marketing predictions to stay ahead of the curve in 2025 📈 🔗 Read here: https://buff.ly/3DCapP4 #ProfessionalServicesMarketing #Trends #AI #MarketingStrategy

Content creation is not about your brand but all about your audience 📽️✍️🙋♀️ They must be front and centre of your content marketing strategy – looking at their pain points, questions, and what stirs them to act. If you can achieve this in your business' content, you will become a thought leader in your niche 🤔💭 #ContentMarketing #Services #Audience #ThoughtLeadership

Happy New Year to all our fantastic clients, suppliers, referrers, collaborators, and contacts 🥳🥂 We hope you have had a great and well-deserved break. This year is a particularly special one for us at Cal Partners as we celebrate our 10th anniversary 🔟🍾✨ In the coming months, we will be looking back on major milestones, sharing some top tips from the past decade, insights into life at our agency, as well as celebrating the amazing clients who’ve made it all possible 🛣️📸✍️💻 #HappyNewYear #Decade #Anniversary #MarketingAgency #Celebrations

The way we are using social media is changing 🤔 In their recent article, Social Media Today, LLC shared insights into changing user habits across all social media platforms. With only 20% of users making up the total content on X, most people consume content passively and aren't posting themselves these days 📲 You can read their article here: https://buff.ly/3ZpqZsB Key takeaways: Focus on shares ♻️ Instagram Chief Adam Mosseri says people share more in their DMs privately than on their feeds. So much so, in fact, that he shared a clip earlier this year reiterating that content creators should be making their posts more share-worthy 💻 Don’t rely on social media alone 🚫 Due to fewer people posting, social media algorithms and trends only reflect a small percentage of users at any time. This means that social media alone doesn't provide the full picture when it comes to shifting client and consumer needs and trends. If you would like support with your marketing efforts this year or would like to discuss your social media strategy, contact us today 📞 #SocialMedia #Strategy #SocialListening #Instagram

Wishing all our clients and contacts a Happy New Year ✨ #HappyNewYear #NewYear #Clients #Celebrate

Our Christmas break has officially begun! We're back to work on 2nd January 🎅🎄 In the meantime, if you need us, please email hello@calpartners.co.uk, and a team member will get back to you. We hope you all have a Merry Christmas, and we look forward to seeing you in the new year 🎇✨ #Christmas #Holidays #Festive #MarketingAgencyNE

Bringing Bluesky into the spotlight 💡🔦 Due to growing concerns over misinformation on X, more users are looking to alternative platforms. According to Social Media Today, LLC , Bluesky now has over 20 million users, almost triple the amount they had back in August 📆 🤔 What is Bluesky? Bluesky is a social media platform designed in the style of old-school Twitter 🐤 It allows users more control over what they see on their timeline, including the ability to select the algorithm driving a user's feed. 🤳 Should it be part of your social media mix? Whilst it's too early to tell whether Bluesky will become a significant part of the social media mix for individuals and businesses, the following statistics suggest it may be worth signing up and bagging a handle: 💡 Bluesky usage has surged an estimated 500% in the U.S., while it’s also seen a 350% jump in daily active users in the U.K 💡 In November, Bluesky held the top spot on the App Store downloads chart for almost a week 💡Bluesky now has over 20 million users Check out Social Media Today's article below ⬇️ 💻 If you'd like support with your social media marketing strategy or to discuss which platforms would work best for your business, contact us today to see how we can help! 📞 #Bluesky #SocialMediaMix #NewPlatform #Predictions

🤔 WHAT IS BRANDING? Branding helps to identify and distinguish a business from others 🦚🌈✨ There is a lot more to branding than just a name, logo or design 🖼️It’s how people feel and think about your business in every interaction they have with it, be it walking into your office, seeing your social media posts or attending one of your events. Branding involves both offline and digital marketing, hitting prospective clients at key touchpoints to reinforce your message that you are the best solution for their problems 💻 Building a strong brand takes time and effort – it is a business’s most valuable asset and yet is often the most overlooked and neglected 🔨🖌️📝 #Branding #Digital #Offline #Toolkit #StandOut

✖️ What can we learn from X’s latest EU Transparency Report? According to the latest EU Transparency Report, X continues to see fewer active users and moderators, losing 6% of EU users since August 2023 👋 Social Media Today, LLC speak more about this in their recent article. With the focus remaining firmly on multi-channel marketing strategies, it’s essential to consider what platforms align with your customer’s habits and values ✅X's dwindling numbers may see many businesses rethinking their social media strategy in the coming months. 🔗 Check out their article below. If you'd like support with your marketing efforts or to discuss your business’s social media strategy for the year ahead, contact us today to see how we can help! 📞 #SocialMediaStrategy #OmniChannelMarketing #DigitalMarketing #B2B #MarketingStrategy

Introducing our new Account Executive, Erin 👋 Erin has recently joined our growing team, bringing over 2 years experience in professional services marketing with her 🦩 Having settled in, she has written our December blog all about the common elements of stand out professional services marketing 💻✍️ 🔗 Read here: https://buff.ly/4fdET6O #ProfessionalServices #MarketingServices #NewBlog #MarketingNE