Cal Partners

Bringing Bluesky into the spotlight 💡🔦 Due to growing concerns over misinformation on X, more users are looking to alternative platforms. According to Social Media Today, LLC , Bluesky now has over 20 million users, almost triple the amount they had back in August 📆 🤔 What is Bluesky? Bluesky is a social media platform designed in the style of old-school Twitter 🐤 It allows users more control over what they see on their timeline, including the ability to select the algorithm driving a user's feed. 🤳 Should it be part of your social media mix? Whilst it's too early to tell whether Bluesky will become a significant part of the social media mix for individuals and businesses, the following statistics suggest it may be worth signing up and bagging a handle: 💡 Bluesky usage has surged an estimated 500% in the U.S., while it’s also seen a 350% jump in daily active users in the U.K 💡 In November, Bluesky held the top spot on the App Store downloads chart for almost a week 💡Bluesky now has over 20 million users Check out Social Media Today's article below ⬇️ 💻 If you'd like support with your social media marketing strategy or to discuss which platforms would work best for your business, contact us today to see how we can help! 📞 #Bluesky #SocialMediaMix #NewPlatform #Predictions

🤔 WHAT IS BRANDING? Branding helps to identify and distinguish a business from others 🦚🌈✨ There is a lot more to branding than just a name, logo or design 🖼️It’s how people feel and think about your business in every interaction they have with it, be it walking into your office, seeing your social media posts or attending one of your events. Branding involves both offline and digital marketing, hitting prospective clients at key touchpoints to reinforce your message that you are the best solution for their problems 💻 Building a strong brand takes time and effort – it is a business’s most valuable asset and yet is often the most overlooked and neglected 🔨🖌️📝 #Branding #Digital #Offline #Toolkit #StandOut

✖️ What can we learn from X’s latest EU Transparency Report? According to the latest EU Transparency Report, X continues to see fewer active users and moderators, losing 6% of EU users since August 2023 👋 Social Media Today, LLC speak more about this in their recent article. With the focus remaining firmly on multi-channel marketing strategies, it’s essential to consider what platforms align with your customer’s habits and values ✅X's dwindling numbers may see many businesses rethinking their social media strategy in the coming months. 🔗 Check out their article below. If you'd like support with your marketing efforts or to discuss your business’s social media strategy for the year ahead, contact us today to see how we can help! 📞 #SocialMediaStrategy #OmniChannelMarketing #DigitalMarketing #B2B #MarketingStrategy

Introducing our new Account Executive, Erin 👋 Erin has recently joined our growing team, bringing over 2 years experience in professional services marketing with her 🦩 Having settled in, she has written our December blog all about the common elements of stand out professional services marketing 💻✍️ 🔗 Read here: https://buff.ly/4fdET6O #ProfessionalServices #MarketingServices #NewBlog #MarketingNE

OUR VALUES 🌟 We created a business for us, and integral to that is we treat our clients and partners as we’d expect to be treated 🤝 We work with the following values as our north star: ✨ Client Success ✨ Accountability and Excellence ✨ Passion and Purpose ✨ Continuous Learning ✨ Work-Life Balance ✨ Collaborative Culture ✨ Autonomy and Empowerment ✨ Diversity, Equity, and Inclusion #Values #NorthStar #ClientSuccess #Passion #Equality

Christmas night out 🎄🎅🎁 Boss is at the bar! #Chrisless

📄✍️Looking for a marketing strategy tailor-made and delivered by industry expert CIM Chartered Marketers? Get in touch to explore growth, differentiation and innovation in your business 📈 #Marketing #Strategy #CIM #Chartered #Marketers

🤖 The rise of AI-powered search in 2025 - are we ready for it? We have seen significant advances in AI capability this year, with Chat GPT becoming more intelligent by the day. According to Semrush, they currently have over 180 million users! It’s no surprise that more businesses are turning to AI for research and data analysis, with instant results at their fingertips🫰As demand for instant information grows, social platforms like Meta are racing to develop AI search tools with less reliance on Microsoft’s Bing and Google search results. Marketing Dive has recently published an article detailing Meta’s plans to develop a search engine to power its AI chatbot. 🔗 Check it out below. 💻 If you'd like support with your marketing efforts or would like to discuss how generative AI could affect your business, contact us today to see how we can help! 📞 #AI #GenerativeAI #Search #SEO #DigitalMarketing #FutureOfSearch

🦩 Meet the team: Chris Lucarelli Chris has worked in the legal industry since 1995, initially as a lawyer and latterly in business development and marketing roles. He set up Cal Partners in 2015 to offer outsourced support to professional services firms, a sector often misunderstood by traditional marketing agencies. Find out more on our website: https://buff.ly/3YTozmT #MarketingDirector #ProfessionalServices

Did you know? 🤔 Animation takes complex concepts and translates them into captivating, engaging content. Both 3D and 2D animation are ideal for explainer videos, advertisements and tutorials. Animated videos help to demonstrate, explain and educate, making your content accessible to a wider audience. Our team will ensure that your animation projects are delivered on time, on budget, and to the highest quality standards. Get in touch to discuss your project ☎️ #Animation #Marketing #ProfessionalServices