Cannes Lions International Festival of Creativity

See It Be It is our response to the industry’s gender imbalance. It’s where we rewrite the rules. Since the launch of See It Be It, we’ve fostered a close knit community of driven women and non-binary people – and 63% of alumni now operate at Creative Director level or above. Hear from some of our 2024 cohort on what they got out of their experiences – and how it impacted their lives. Want to apply? Applications close on 5 December, so be sure to get yours in soon via our website | https://lnkd.in/eZtkenkQ

Coding used to be a boring boys’ club. But thanks to Mojo Supermarket and Girls Who Code, with the help of international music star Doja Cat, the tech playing field is now a little more even. To get girls interested in the world of coding and demonstrate the opportunities available to them in STEM, ‘DojaCode’ made the music video for Doja Cat’s hit single ‘Woman’ fully codeable and customisable on desktop and mobile. Showing girls around the world that coding is fun, relevant to their interests, and more importantly, accessible. That accessibility paid off. Over 150,000 people coded the video in their own way within two weeks of launch, and after those two weeks, ‘DojaCode’ garnered $10m in earned coverage with zero spend. The work introduced countless girls to coding and changed perceptions around who can be a coder – winning a Silver Glass Lion in the process. DojaCode | Mojo Supermarket, New York | Girls Who Code | 2022 🥇2 Gold Lions 🥈4 Silver Lions 🥉1 Bronze Lion 🎗️4 Shortlists Explore every Cannes Lions winner, exclusively on The Work | lovethework.com

Cannes Lions International Festival of Creativity's See It Be It scheme has garnered a reputation for supporting women, trans-identifying and non-binary people by opening access to the festival that serves as a global lynchpin in the industry calendar. So, six months after See It Be It welcomed another inspirational cohort of female creatives to the Croisette, what impact has it had on participants’ careers and mindsets? We caught up with Kopal Naithani, Joy Richu, Jessica Stahl, Stephanie Rumierk Briceño and Pulp (Nonthaporn Ketmanee) to find out what the experience was really like and what happened next. And if you’re inspired to follow in their footsteps, you can find out more about applying for 2025 here. Read here: https://hubs.la/Q02YXZPt0

To drive progress for the planet, the creative industry needs to start acting now. The second edition of The Progress Check: Sustainability is your guide to creating work that delivers a real difference – for people, planet and society. The key message? Start the change with scalable and tangible solutions. Find actionable insights, inspiring work and themes from Cannes Lions 2024 to help you in your sustainability journey – no matter where you’re at. Available to everyone | https://lnkd.in/eDXtDZ4i

The State of Creativity study is your tool to reframe, embrace and prove the case for taking creative risks. We want to know the challenges, opportunities and attitudes around risk taking. Is your business fostering great creative work, or hindering it? Let us know in the State of Creativity 2025 survey – and be in with the chance of winning a Cannes Lions 2025 Classic Pass, Digital Pass or a 12-month subscription to The Work | https://lnkd.in/etbcKVDF

Every single day, 700,000 British people live a miserable, Marmite-less existence in the US. It’s impossible to find and criminally expensive. That’s why the nation’s favourite ‘love-or-hate’ product teamed up with adam&eveDDB US and brave Marmite lovers from the UK – to smuggle the spread across the Atlantic. Through a lo-fi combo of social, radio, flyposting and WhatsApp, Marmite convinced 26 Brits to ferry their prized cargo over the US border. The result? Huge reach and coverage in UK publications, and even a 26% increase in American customers searching for the brand. Smugglers | adam&eveDDB New York | Marmite | 2024 🥈1 Silver Lion 🥉1 Bronze Lion 🎗️2 Shortlists Explore every Cannes Lions winner, exclusively on The Work | lovethework.com

Respect tradition, embrace the present, make history. For Joy Richu, freelance illustrator and member of the 2024 See It Be It cohort, creativity is about bringing her lived experience to her practice in a way that feels authentic and exciting. Appearing on Careers In The Making at this year’s Festival, she describes what creativity means to her – and what it means to take her space as a woman of colour | https://lnkd.in/esxMEM9C

Design work is central to creativity in the branded communications industry. And after a range of updates, the Design Lions have evolved to celebrate innovative, forward-thinking work that shows how design can shape behaviour, advance social and environmental goals and set new standards for creativity and impact. Discover everything that’s new in the 2025 Cannes Lions Awards canneslions.com/awards

The State of Creativity Study survey is here. This is your moment to have your say on what the creative industry looks like for you, in your region, and in your sector – no matter your seniority. We’re asking everyone in the business of creativity to share how they feel about the industry. What are your business priorities and challenges for this 2025? Are there any trends impacting insight gathering? Let us know in the State of Creativity 2025 survey – now live | https://lnkd.in/etbcKVDF

The Cannes Lions Awards are back. And for 2025, there are new ways to make history. We’ve broken down some of the major changes to next year’s Awards here – from new sub-categories to reimagined structures for existing Lions – but there’s more where they came from. Explore every update here | https://lnkd.in/epKXQcZe