Carswell Gould

Crazy ideas often turn out to be the best ones, but only if you’re bold enough to see them through. In the early 2000s, the idea of selling bikes online was almost laughable. Who would buy a bike they couldn’t see, touch, or test? Paul Bolwell didn’t just believe it could work—he made it happen. With determination and a clear focus on exceptional service, Paul took Wiggle online and transformed it into a leader in e-commerce.🚴 It wasn’t easy. With no road map to follow, it took trial, error, and a relentless focus on treating customers the way he’d want to be treated. But that bold idea became a game-changing success, proving that daring to think differently can lead to incredible results. In the latest episode of The UnEDited Podcast, Paul shares how he brought his “crazy idea” to life and the lessons that still resonate for bold thinkers today. What bold idea are you ready to run with? 🎧 Spotify: https://ow.ly/n35I50UAYSX 🍎 Apple: https://ow.ly/um7E50UAYSY 📦 Amazon: https://ow.ly/Ohk050UAYSU ▶️ YouTube: https://ow.ly/4iFj50UAYSV #BoldIdeas #EcommerceInnovation #CustomerFirst #UnEDitedPodcast

Say hello to Jamie, our brand-new PR and Comms Director! Here is your chance to get to know him properly! Jamie joined us just this week, and he is already putting his PR prowess to good use. Don’t miss out on our game of “Two Truths and a Lie”! So, what’s the scoop: Did Jamie actually team up with Bear Grylls, or is that just a tall tale? 👀

Are you a business owner, entrepreneur, or business leader navigating the highs and lows of growing a business? In this week’s episode of The UnEDited Podcast, ED GOULD sits down with Paul Bolwell, the man who turned Wiggle from a small bike shop into a global e-commerce giant. 🌍 But behind the success story lies a refreshingly honest conversation about the personal cost of scaling a multi-million-pound business. Expect straight-talking experiences, powerful lessons, and an unfiltered look at what it really takes to build and sustain a successful business. Whether you’re scaling a business, leading a team, or simply curious about the personal cost of success, this episode is one you won’t want to miss. 🎧 Spotify: https://ow.ly/k3Lm50UAWh2 🍎 Apple: https://ow.ly/6Xiz50UAWh4 📦 Amazon: https://ow.ly/Q1rk50UAWh6 ▶️ YouTube: https://ow.ly/v2JG50UAWh3 #EcommerceSuccess #MentalHealthInBusiness #UnEDitedPodcast

💡 Want to get the best out of your agency? Be honest, be clear, and don’t hold back. Transparency is the foundation of any successful creative partnership. When you tell your agency exactly what you need from the start, you eliminate second-guessing, save time and create the trust needed to unlock their best work. No sugar-coating. No ambiguity. Just clarity. In the latest episode of UnEDited, Ed talks to Collette Lux about her experience working with agencies on campaigns for UCL, the BBC, and more. She shares how a brutally honest email—meant for her team, critiquing why working with a design agency for an advertising campaign might be a bad idea—accidentally landed in the agency’s inbox. What could have very easily sparked chaos instead sparked clarity, trust, and ultimately, an award-winning campaign. Get the full episode below. 🎧 Spotify: https://ow.ly/1kcU50UqOHM 🍎 Apple: https://ow.ly/lx9j50UqOHI... 📦 Amazon:https://ow.ly/pF8A50UqOHJ ▶️ YouTube: https://ow.ly/kPLz50UqOHF #CreativeCollaboration #TransparentLeadership #MarketingInsights #UnEDitedPodcast

What does it take to build a brand that stands out in decision-heavy, risk-averse organisations? It’s a question many marketing leaders face, and it’s one that Collette Lux, Chief Commercial Officer at VTCT Skills, has answered time and time again. With experience at Unilever, BBC, King’s College, and UCL, Collette has mastered the art of applying bold, commercial branding strategies to sectors like education and not-for-profits - industries where caution often overshadows creativity. Take her work on BBC’s Perfect Day campaign or reframing the identities of King’s and UCL for example, these were strategic moves to drive trust, engagement, and long-term impact. Her approach challenges marketers to think bigger, even in risk-averse spaces, proving that strong branding doesn’t just belong to consumer giants - it can thrive anywhere. Want to know more: 🎧 Spotify: https://ow.ly/porX50Uqx1g 🍎 Apple: https://ow.ly/BI3A50Uqx1e 📦 Amazon:https://ow.ly/GqCp50Uqx1a ▶️ YouTube: https://ow.ly/u3YG50Uqx19 #BrandStrategy #MarketingLeadership #ThoughtLeadership

Carswell Gould wishes you a very Happy New Year! 🎊 As we say goodbye to a year packed with creativity, exciting collaborations, and bold ideas, we're already looking forward to what’s next. Here’s to a fresh year full of opportunities, growth, and success. Check out our 2024 highlights in this video, and let’s make 2025 a year to celebrate together! Whether you're looking for bold marketing ideas or creative partnerships, we’re here to make it happen. Wishing you all the best from the CG team. 📩 Ready to start something amazing in 2025? Get in touch with us today! #NewYear #FreshStarts #CreativeThinking #CGHighlights

You might think you know your brand inside and out, but when was the last time you really listened? 👂 The truth is, brands are built on people. Your customers, your team, your community. And while you might think you’ve got the answers, taking the time to cast your ear every now and then is good practice to ensure you’re still on the money. When Collette Lux took on the challenge of rebranding UCL, she didn’t rely on assumptions or play it safe. Instead, she listened. Students, alumni, staff. Every voice mattered. Through those conversations, she uncovered UCL’s essence: a history of boldness, captured perfectly in the proposition: “Disruptive thinking since 1826.” So take this as your reminder to revisit the basics every now and again—listening might just uncover insights that transform your brand or strategy. Want to hear more about how Collette redefined UCL’s identity and made “listening” her superpower? 🎧 Spotify: https://ow.ly/tNSo50UqNFf 🍎 Apple: https://ow.ly/M5oG50UqNFh... 📦 Amazon:https://ow.ly/Q20J50UqNFj ▶️ YouTube: https://ow.ly/HPhP50UqNFi #UnEDitedPodcast #BrandLeadership #DisruptiveThinking #MarketingInsights

🎄 Merry Christmas from the Carswell Gould team! 🎄 Wishing you a holiday season full of joy, laughter, and all things festive. Here’s to a new year filled with happiness, prosperity, and new opportunities. 🎅 Enjoy the holidays and make the most of this special time! ✨

Earning respect starts with ideas that shift perspectives. When you bring something new to the table, whether it’s a fresh perspective, a thought-provoking article, or a smarter way to solve a problem, you begin to open minds, shift paradigms, and ultimately prove your value. In the latest episode of The UnEDited Podcast, Ed sits down with Collette Lux to explore how offering fresh ideas can transform scepticism into trust. Sharing insights, challenging assumptions, and guiding others to see the bigger picture builds credibility and earns respect in the process. Are you a business leader who wants to lift your conversations, earn respect, and prove your value through your expertise? Tune in now and discover how it’s done by a true pro! 🎧 Spotify: https://ow.ly/rOlW50Uqx9a 🍎 Apple: https://ow.ly/WF2b50Uqx9c 📦 Amazon:https://ow.ly/eJZ650Uqx99 ▶️ YouTube: https://ow.ly/tYZv50Uqx9b What’s one approach you’ve used to build credibility in your field? Share your experience below! #ThoughtLeadership #EarnRespect #MarketingInsights #ValueThroughIdeas

The countdown to 2025 is on. Are your goals in place? As the year wraps up, now’s the time to pause, reflect, and map out your next moves. Whether you’re aiming to grow your audience, streamline operations, or seize new opportunities, setting clear, actionable goals is the first step towards success. Our latest article is here to guide you with practical strategies to define, prioritise, and achieve your 2025 ambitions. Packed with insights and easy-to-follow frameworks, it’s your roadmap to starting the year on the right foot. 💡 Ready to make 2025 your breakthrough year? #GoalSetting #2025Planning #BusinessGrowth #MarketingStrategy