'Cause

We're working with the wonderful people at 999 Club to help raise awareness of their Big Give Appeal, which has launched today. Every donation they receive between now and midday on 10 December will be doubled. 999 Club work to provide critical services to people facing homelessness in South East London. Find out more: https://lnkd.in/ep8T8vg4

Great to be featured in this week's campaign round up in PRWeek for our launch of the Back in the Game campaign with Manchester United, phs Group and Prostate Cancer UK this week. This was something we poured our heart and soul into, from devising the strategy of reaching men through football (activating that love of the game to help spread our message on a sensitive subject), through to developing the creative approach of telling Mark's story, creating the film and then getting it in front of press through media relations. It's great to see so much love for the campaign in it's first week. And we're not even close to finished, with the team still in Manchester filming with media to get the story out even further! As always, a huge team effort from the Collective (Bethan Davies, Matthew Fletcher-Jones, Dave Jones, Anna-Marie Casas). Thank you also to our incredible clients at phs Group (Kelly Greenaway MCIM MCIPR, Sam Jones (ACIM), Ryan Dark and Kate Johnson B2B Marketing) and the team at Prostate Cancer UK for their support. https://lnkd.in/eCaUiEWR

Mark is a true Red, having shown so much bravery and courage to return to matchdays at Old Trafford 🏟️❤️ The BOG STANDARD Charter, a campaign established in partnership with Prostate Cancer UK and phs Group, is striving to change that by improving public access to incontinence support so that men can dispose of waste with dignity. Learn more here 👉 https://bit.ly/4f4g3Xj

And we are live! Kelly Greenaway MCIM MCIPR and I have been working on this incontinence sports strategy for more than a year, and so pleased to see it come to life as our campaign Back in the Game! Watch our emotive video of Manchester United fan Mark, talk about why he had to sit out games at his beloved club, and how now- he can go back thanks to the world’s biggest club signing up to The Bog Standard Charter. With huge thanks to the whole team at phs for their trust and support on this campaign, the creative brain of Collective member Matthew Fletcher-Jones who shaped this story with such care, as a cause close to his heart and Dave Jones for his beautiful filmmaking skills. A massive thanks also to the team at Manchester United for their support - watch the video live on their channels late morning! In particular Sam Leal Nicola Wellington and Michael Gibson and of course the team at Prostate Cancer UK particularly Luke Walton Claire Felstead and Will Bywater and the men who have shared their stories. Thanks also to the team at Cowshed for design support and the BOG Standard concept. This campaign means a lot to me, and us at 'Cause and I couldn’t be prouder of it, and how it’s flying today. Let’s get men back to match day, and Back in the Game 💙💙 #BOGSTANDARD #ManchesterUnited #BackintheGame

Something we're immensely proud of is launching today - take a moment to check it out. 👇 We've worked with phs Group on the Dispose with Dignity campaign since the start and delivering this video for the new Back in the Game campaign to promote the BOG STANDARD Charter has been a privilege. 74% of men say urinary incontinence stops them from attending football games due to anxiety and the lack of disposal facilities, and it’s time for that to change. phs Group have partnered with Manchester United, the first Premier League team to champion BOG STANDARD, and Prostate Cancer UK, to ensure men living with incontinence can get back to enjoying the game they love. Let’s make stadiums inclusive for everyone: https://lnkd.in/etMxZxKr

🌟 Addressing Period Poverty: A Step Towards Equality in Education 🌟 Did you know that 25% of girls in the UK face the challenge of period poverty impacting their education? For our first period equality campaign with phs Group, we launched a campaign to shine a light on how period poverty affects school attendance across England. Through in-depth interviews at various schools, we gathered insights and created impactful video case studies showcasing best practices in addressing this critical issue within schools. Our independent research, which included the voices of 2,000 learners, was used to create a white paper which we share with media, stakeholders, and government representatives, highlighting the urgent need for action. The results? Now, 96% of secondary schools provide free period products to students! 🎉 Want to read more? https://lnkd.in/ehh76jGF

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We hit a big 'Cause milestone on Friday - we won our first agency award! Thank you to CIPR Cymru for awarding us Best Small Agency.    'Cause was founded on principles that reject the typical agency structures that can often lead to over servicing, burnout and poor work/life balance. The modern workplace is changing and the way we work can change for the better too, for the benefit of us and our team, as well as our incredible clients.    This award is a welcome recognition of the incredible results we've seen in 18 months under this brand that prioritises sustainable working practices, and proof you can walk to the beat of your own drum and succeed.    Best Small Agency in Wales wasn’t our only win of the night either! The Blobcast: Free the Period! podcast - a project we worked tirelessly on with our amazing collective and supportive client phs Group - won its first ever silver award. Go Blobby!    We also took home two gold awards and another silver award for the Dispose with Dignity campaign with phs Group and Prostate Cancer UK, recognising the ongoing impact this work has had for men with urinary incontinence. So much more to come on this important work to support men after their life-saving treatment.    Thank you so much to the ‘Cause Collective team members who worked on these campaigns with us, and all our amazing clients that have supported ‘Cause so far. We can’t wait to see what’s next for us in 2025! Congratulations to our collective who worked on these campaigns: Bethan Davies, Heidi Easton, Kasey Robinson, Harriet Wells, Anna-Marie Casas, Beth Nicholson, Sian Pitman. And thank you to our phs Group clients for their ongoing support and collaboration: Kelly Greenaway MCIM MCIPR, Sam Jones (ACIM), Brett Fleming-Jones, Kate Johnson B2B Marketing, Laura Davies, Morgan Thomas, Bryony Gundy-Brake.

Wales is number two in the world for recycling, and last week we launched the latest #BeMightyRecycle campaign with our client WRAP Cymru to inspire people in Wales to get them to become the world's best recycling nation.   Our focus for this burst of activity was to get young people in Wales to realise the impact they could make by recycling their food waste. WRAP's data showed that young people's food waste recycling rates remain below the national adult average of 80%, but have risen significantly in the last year (from 59% in 2023 to 74% in 2024). This shows us that harnessing this momentum in recycling could be the key to getting Wales to the top spot in the world recycling table.    We partnered with Cardiff Metropolitan University to host a Supper Club with students, hosted by our campaign ambassador Matt Pritchard, to help show how easy it is to use up commonly wasted foods in simple recipes, as well as how to recycle the food that can't be eaten properly.    Cardiff University / Prifysgol Caerdydd TV were our key target for this work, so we could speak directly to students through their peers, and the team came to capture content at the Supper Club. We also secured nationwide coverage, with ITV Wales coming to dinner too, ensuring we ticked off broadcasting and narrowcasting to hit our audience and those they’re in contact with. S4C and Newyddion arlein covered the story for Welsh audiences, and our amazing client Angela Spiteri featured on BBC Radio Wales 'Advice Hour' show to talk all things recycling.    Check out the story here: ITV: https://lnkd.in/eHvTRs-w NationCymru Cyf: https://lnkd.in/eEP3grnf CUTV round-up: https://lnkd.in/eyaxygga.    Influencer content is set to follow this launch throughout the campaign this month, from new and old campaign faces, so watch this space!   Thanks as always to the incredible team at WRAP for working with us collaboratively to bring this idea to life: Angela Spiteri, Sian Morgan, Jess Kerridge, Craig Hayward.    Thanks also to the 'Cause Collective team who worked quickly and creatively to ensure the success of this hyper-targeted campaign: Bethan Davies, Imogen Holmes, Matthew Fletcher-Jones, Heidi Easton, Anna Hartt, Michael Hall 07791704650.