Clean Digital

FRIDAY POLL📊🤔

I think this is the beginning of a beautiful friendship...

We may not have taken home the trophies this time...but I did make a friend! 😂 #UKSearchAwards Well done to all the winners!🥳 Don't Panic Events #awardsseason #awards #ppc #digitalmarketing

We were thrilled to have been shortlisted for two UK Search Awards this year! Although we didn't bring home a trophy this time, the event at the Bloomsbury Big Top in London was an absolute blast!💃 A huge thank you to the judges for considering our work, and congratulations to all the winners!🥳 Don't Panic Events #UKSearchAwards #awards #ppc #digitalmarketing

📣Clean Digital Weekly Insights📣 We’re back with the latest updates in PPC and digital marketing! Here’s what’s new this week: 🚀Google Analytics Introduces Customer Match Feature for Improved Targeting  - Google Analytics has expanded with Customer Match, enhancing targeting by letting advertisers use their own data to engage known customer segments with tailored ads, improving conversion rates and loyalty. Integrated with Google's ad products, it offers insights on performance. 🚀Google Ads Optimisation Score Now Considers Competitor Impacts  - The Optimisation Score in Google Ads now includes competitor impacts, offering a more comprehensive view of campaign performance. It helps advertisers understand their market position and provides recommendations to boost ad competitiveness in a challenging landscape. 🚀Google Ads Integrated with Organic Search Results for Enhanced Visibility  - Google integrates Ads with organic search results, offering a unified experience that could increase ad visibility. This calls for advertisers to craft informative, relevant ads that seamlessly blend with organic content, enhancing user engagement. 🚀OpenAI Introduces ChatGPT Pro with Enhanced Features  - OpenAI's new ChatGPT Pro version offers advanced features for improved user interaction. It includes superior reasoning and memory capabilities, allowing deeper engagement and continuity over longer sessions. Customisation options add flexibility for professional use. 🔗Find out more in the link in comments below👇 💡Join us next week for more insights, and share your thoughts in the comments! #ppc #digitalmarketing #ppcinsights #marketinginsights #industryinsights #marketing #googleanalytics #optimizationscore #googleads #chatgptpro #ai

FRIDAY POLL📊🤔 As we're smack bang in the middle of Christmas party season...lets settle the age-long debate:

Let’s go team!!👏

Say hello to our brand new PPC Executive, Christina!👋 Welcome to the team! Only 2 days in, and already smashing it!🔥🔥🔥 #newhire #welcome #ppc #digitalmarketing #agencylife

📣Clean Digital Weekly Insights📣 We’re back with the latest updates in PPC and digital marketing! Here’s what’s new this week: 🚀Understanding Google's New WhatsApp Conversion Action - Google Ads introduces a conversion action for WhatsApp engagements, allowing advertisers to track message-centric interactions. This new feature offers insights into customer engagement, although it's currently in beta and not available to everyone. 🚀Google Adjusts Hotel Search for EU Digital Markets Act Compliance - To comply with the EU Digital Markets Act, Google is testing changes in hotel search results. This involves removing certain features, impacting user experience but promoting fair competition within the travel industry. 🚀TikTok Shares Holiday Marketing Tips - TikTok is a key platform for holiday marketing, offering brands a way to connect with younger audiences. Their tips focus on creating compelling shoppable content while balancing AI-enhanced tools with human creativity. 🚀Understanding the Challenges and Opportunities with PMax Campaigns - Insights from Optmyzr show both opportunities and challenges with Google's PMax campaigns. While ROAS has risen slightly, costs like CPC and CPA are increasing, making strategic adjustments essential for maximising benefits. 🔗Find out more in the link in comments below👇 💡Join us next week for more insights, and share your thoughts in the comments! #ppc #digitalmarketing #ppcinsights #marketinginsights #industryinsights #marketing #whatsapp #hotelmarketing #hotels #tiktokadvertising #performancemax #pmax

FRIDAY POLL📊🤔