Clear Channel UK

Are you ready for the seasonal switch?🔁 When the festive season fades, we know that consumer mindsets shift from indulgence to reflection, focusing on health, finances, and planning for the year ahead. This reset presents a key opportunity for brands to use OOH to connect with these consumers.👀 ➜ Adapt to changing mindsets as December's indulgence gives way to January’s focus on health and wellbeing. ➜ Opportunity to tap into moments with creative flexibility to refresh messaging around growth, value, and change. ➜ Connect with consumers in real-world moments with fresh category entry points in Q1. ➜ Plan with a purpose using our smart planning tools to align OOH campaigns with changing behaviours and travel patterns. ➜ Lift spirits with light-hearted OOH campaigns to boost happiness, reduce the winter stress and loneliness. Get in contact with us today to discuss your seasonal switch OOH campaign.👇 https://okt.to/3XUqln #OOH #DOOH #PlatformForBrands

This week, our Women & Gender Equality crew hosted an self-defence session this week with our very own James Francis. The focus? Building self-awareness, confidence, and practical self-defence skills with winter upon us and darker evenings setting in.🌒 James' interactive session equipped our #PeopleBehindThePosters with tools to stay safe, recognise potential threats, and navigate challenging situations. A big thank you to the Women & Gender Equality crew and James and to the team for taking part! 💪✨ #Empowerment #SelfDefence

OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. To find out more about measuring and tracking mental availability, check out our new insight video series 'Wanna take this outside?' and pick a fight with a category entry point and win, using Out of Home!👇 https://okt.to/bAGXHv #IPAO #OOHTheDigitalPrimer

Clear Channel continues to lead the way in creating greener cities across the UK with our growing network of Living Roofs—affectionately known as Bee Bus Stops 🐝 From Glasgow to Plymouth, these innovative installations are transforming public spaces by creating vital habitats for pollinators and supporting local biodiversity. With over 220 Living Roofs now in place across numerous towns and cities, and with many more planned for 2025 this initiative continues to expand its positive impact of connecting communities with nature. Actively contributing to a net-positive biodiversity score, these Living Roofs are enriching the environment and making a truly meaningful impact—we think they're the bee's knees!😉 https://okt.to/HpK264 #LivingRoofs #Sustainability #Biodiversity #PlatformForGood

OOH (public media) builds trust (vs private media) through costly signalling.✨ The broadcast nature of OOH increases the desirability of products through cultural imprinting. Visit our ‘Why Out of Home?’ page and learn more!👇 https://okt.to/jXw6KP #IPAO #OOHTheDigitalPrimer

Yesterday, we hosted ‘Game ON’ at the Ham Yard Hotel — unveiling how brands can leapfrog their competition and win big in 2025 with Out of Home! 🏆 🎮 The event kicked off with our MD, Richard Bon, talking all things Platform for Brands and Platform for Good, setting the stage for an exciting discussion on the power of OOH. 💡 Our Research and Insight Director, Lindsay Rapacchi, with the help of some retro gaming analogy, broke down how two theories of brand growth can join forces to uncover how brands can: ➜ Target light category buyers. ➜ Maintain mental availability with a consistent level of reach across the year. ➜ Reinforce points of physical availability with proximity OOH. He also shared tactics on how OOH can be used to build and reinforce mental availability, as well as remind consumers close to the point of purchase to keep your brand front-of-mind. With Clear Channel UK’s national reach, we’re helping brands deliver impactful messaging where it matters most. ✨ Missed the action? Read our article below to find out how to win with Out of Home in 2025!👇 https://okt.to/fLdmX8 #GameOn #PlatformForBrands #PlatformForGood #OOH #HamYardHotel

FACT: #OOH drives online actions🔥 Not surprising when 60% of all online spend happens when people are outside the home. To discover more key insights, visit our ‘Why Out of Home?’ page: https://okt.to/TrVR60 #IPAO #OOHTheDigitalPrimer

A few weeks ago, we sponsored the Inclusive Design for Brands event with The Future is ND and Lucy Hobbs!🙌 The discussion was eye-opening and delved into questions like: ◾Did you know neurodivergent consumers could make up at least 20% of your audience? ◾Why is inclusive design so essential? ◾Can there really be universal design when every brain is unique? ◾Can creativity and accessibility genuinely work together? The panellists shared insights on designing with inclusivity in mind, offering fresh ideas on how brands can connect meaningfully with their audiences. Find the full event recap and key takeaways in our write-up here👇 https://lnkd.in/eBwacEmS #FutureisND #Inclusivity #PlatformForGood

This Sunday, we supported Harrow Council on Remembrance Sunday as they remembered the brave men and women of our armed forces.💙 A wonderful opportunity to use our Adshel Live network to support local events and bring the community together in remembrance. #PlatformForGood #RemembranceDay

OOH is the digital primer. 👀 Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. We've packed our new platform, The Insight Store, with our top-notch research & insights, all easily accessible in one spot. Get started by clicking the link below: 👇 https://okt.to/vuhVkc Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer