Comprend

As 2024 comes to a close, we want to thank all our clients, partners, friends and colleagues for an incredible year. From diving into AI-driven content to crafting campaigns that stand out, we’ve been inspired every step of the way. 💡 As part of Aura, we have once again made a collective donation to Save the Children, supporting their mission to secure every child's future, instead of giving Christmas gifts to employees and clients. Here’s to a new year filled with innovation, storytelling, and creativity. Let’s make 2025 even brighter together! 🌟 Happy Holidays from all of us at Comprend 🎁

What trends have shaped marketing and communications in 2024? From the widespread integration of AI to increasing regulatory pressures and the evolution of trust - in this year’s final edition of Thoughts on Tap, our monthly LinkedIn newsletter, deputy CEO Staffan Lindgren looks back on what has defined our industry over the past 12 months. Enjoy the read, and let us know what you think in the comments. #CommunicationsTrends #MarketingTrends

French Webranking results 2024-2025 📊 🇫🇷 This year’s Webranking survey reveals how the largest French companies are performing in digital corporate communications. While there are strengths in financial transparency and careers content, challenges remain in governance and investor relations transparency. Key insights 💡 - French companies scored an average of 43.2/100, below the Europe 500 average of 48.4. - Strengths: 67% present 2023 financial highlights (above the European average of 50%), and 79% showcase employee development opportunities. - Challenges: Governance transparency scores only 34% (vs 56% European average), and just 24% meet investor relations expectations. Read the full analysis: https://lnkd.in/dHimgeBB #Webranking #WebrankingbyComprend #corporatecommunications #digitalcommunication

Celebrating the French top performers in Webranking 2024-2025 🇫🇷 🏆 🥇 vinci Maintain first place for the ninth consecutive year. They excel in press, about us, and reporting-related content. It is worth noting that this score reflects their previous website, as a new one was launched after the evaluation. 🥈 Arkema For the third year in a row, Arkema secure second place, standing out in careers content, the about us section, and sustainability communications. 🥉 Airbus are a new entrant in the top three, they have risen from sixth place last year, with strong performances in careers, sustainability, and financial reporting. Groupe Crédit Agricole are this year's French climber, meaning that have made the greatest improvement since last year, increasing their score by 14.4 points. Well done! #Webranking #WebrankingbyComprend #corporatecommunications

Spanish companies excel in financial reporting, but strategy communication needs clarity 🇪🇸 📊 🌐 The latest Webranking by Comprend analysis is here. It illuminates how Spanish companies are addressing stakeholder expectations through their corporate websites. Here's what we found: • Strong overall performance: Spanish companies scored an average of 52.07, outperforming both last year's score (49.70) and the Europe 500 average (48.40). • Financial transparency: 54% fulfil financial reporting criteria, with 45% sharing five years of data on key figures. • Innovation leadership: 85% showcase R&D initiatives, excelling in AI and blockchain information, above Europe's 70% average. • Strategy gaps: Only 65% explain how they will achieve business goals, compared to 76% in Europe. • Accessibility progress: 75% offer accessibility statements, yet only 70% achieve an A or B rating. Read the full analysis: #Webranking #WebrankingbyComprend #corporatecommunications #digitalcommunications #innnovation #transparency

Celebrating the top performers of the Spanish Webranking 2024-2025 🏆 The latest Webranking by Comprend results are here, and we're proud to highlight the top-performing Spanish companies demonstrating excellence in corporate communication. 🥇 Iberdrola takes the top spot for the first time, with an impressive 8.5-point improvement. They excel in the Sustainability, Careers, and About Us sections. They are also this year's best Spanish climber, meaning the company that has improved its score the most since last year. 🥈 Repsol comes second after many years at the top, continuing to perform well in Press and Media, Careers, and Sustainability. 🥉 CaixaBank retains third place, showing strength in Governance, Shareholder information, and Sustainability. See the complete results: https://lnkd.in/d4UDxwPJ #Webranking #WebrankingbyComprend #corporatecommunications #digitalcommunications

Will AI make content better or just cheaper? 🤖 Is storytelling dead? Our experts will dive into everything from data-driven content strategies to why humour is a must in your content. Plus, we’ll discuss how Millennials and Gen Z behave differently on social media and what that means for your brand. 💬   Don’t miss out! Read more and sign up via this link: https://lnkd.in/eBpAX2_G   Come network, learn, and spark your creativity! 💫   #AI #CreativeContent #ContentStrategy #MalmöEvents #BreakfastTalk

Will AI make content better or just cheaper? 🤖 Is storytelling dead? Our experts will dive into everything from data-driven content strategies to why humour is a must in your content. Plus, we’ll discuss how Millennials and Gen Z behave differently on social media and what that means for your brand. 💬   Don’t miss out! Read more and sign up via this link: https://lnkd.in/eBpAX2_G   Come network, learn, and spark your creativity! 💫   #AI #CreativeContent #ContentStrategy #MalmöEvents #BreakfastTalk

Does the introduction of AI Overviews mean the end of SEO? In this edition of Thoughts on Tap, Comprend’s monthly LinkedIn newsletter, Digital Communications Consultant Matilda Ekström explores how AI Overviews are reshaping search and shares actionable insights to help businesses adapt to this evolving digital landscape. 

Does the introduction of AI Overviews mean the end of SEO? In this edition of Thoughts on Tap, Comprend’s monthly LinkedIn newsletter, Digital Communications Consultant Matilda Ekström explores how AI Overviews are reshaping search and shares actionable insights to help businesses adapt to this evolving digital landscape.