Connective3

Connective3 x Powerhouse 👊📸🤝 We’re so excited to share Connective3’s acquisition of creative content agency Powerhouse! Founded in 1999 Powerhouse operate out of their 14,000 sq ft studio in Leeds, and deliver standout photography and film at any scale for leading brands such as Iceland, Yorkshire Tea and SharkNinja. Connective3's CEO, Tim Grice says: “The acquisition is an amazing way for us to mark five years of trading, and we’re beyond excited to welcome the Powerhouse team to the group. The relationship will allow us to elevate our creativity and produce outstanding content at scale, offering clients from both sides the skills and experience to deliver world-class campaigns.” Watch this space for more news on this in the coming weeks!

SEO forecasting - Why it matters and how to do it right 🚀 In our latest video, Ben Barker, our Director of Organic Performance breaks down the two key forecasting methods: 🌟 Bottom-up – Starts with sessions, then builds up to revenue. 🌟 Top-down – Starts with business revenue and breaks it down by channel. He also covers who to target with your SEO forecast, the most cost-effective approach, and how to secure SEO investment 👇

Brands we're loving in February! ⚡️ In our second episode of #C3hottake, Senior PR Strategist, Jayna Maya Mistry highlights her three favourite brands and campaigns this month: 🛏 IKEA x Breeze – This campaign pairs the science of sleep with matchmaking, giving nine lucky singles the chance to have a sleepover inside an IKEA store. 👗 Odd Muse – Aimee Smale’s luxury fashion brand is redefining how high-end fashion is marketed. From personally modeling the pieces to openly sharing the realities of being a young business owner, her authenticity has built a loyal community. 💖 Free Soul – Free Soul’s latest campaign gave 15 lucky customers an all-expenses-paid overnight retreat, making it the perfect way to give back to their community and reward customer loyalty. Let us know which other brands have recently caught your eye 👇

Digital Bites is SOLD OUT 🎉 In just two days, we’ve sold out our next Digital Bites event, happening on 20th March in Manchester! We’re beyond excited to bring you an afternoon packed with insights from 11 industry experts, powerful networking opportunities, and of course, free food and drinks. 🎫 Missed out on tickets? Join our waitlist to be notified if any spots open up - https://lnkd.in/et76ZDMx

How to transform customer loyalty through innovation 📈    Our friends at 383 | B Corp™ are hosting a masterclass next Wednesday where they will be discussing the future of loyalty programmes, focusing on the trends and techniques that will not only increase retention and lifetime value, but also utilising loyalty programmes to act as an acquisition tool.   From hyper-personalisation to social impact, join their webinar to learn how to model your own future of loyalty. 📆 19th February ⏰ 10am - 11am 📍 Online webinar via Zoom 🎫 Register for free, here - https://lnkd.in/eyez9JTn

How to leverage the new Bridget Jones film for digital PR links 🔗🍿 The much anticipated Bridget Jones: Mad About the Boy hits cinemas this Friday, bringing plenty of opportunities for brands to tap into the film’s buzz. In our latest video, Senior PR Executive, Tom Travers breaks down the range of opportunities for brands in the ✈️ travel, 👗 fashion and 💄 beauty space to use the film’s release as part of their digital PR strategy 👇

Digital Bites tickets are now LIVE! 🎉🌟 Join us in March for an afternoon of bite-sized marketing insights, networking, and free drinks & pizza at one of our favourite venues, The Everyman Cinema in Manchester! 🗓️ Thursday 20th March, 1-5pm 📍 Everyman Cinema, Manchester 🎫 Free tickets, drinks & pizza - register here - https://lnkd.in/emEegQGQ We’re thrilled to also announce our incredible lineup of 11 industry experts who will be sharing their insights on the day: 🎤 Helen Hope - Heritage Brand Manager, N Brown Group 🎤 Sanjay Purewal - Head of SEO, HUB 🎤 Tom Lanaway - Product Manager, Connective3 🎤 Emily Conyard - Lecturer in Digital Marketing, The Manchester Metropolitan University 🎤 Paddy Moogan - Founder, The New Leader 🎤 Timur Berent - Paid Media Manager, Connective3 🎤 Aidan O'Sullivan - Digital Marketing Manager, Pets at Home 🎤 Elle Pollicott - Head of Content Strategy, Connective3 🎤 Patrick Reardon-Morgan - Digital Marketing Data Manager, BT Group 🎤 Jess Farnham - Marketing Manager, Connective3 🎤 Allen W. - US PR Lead, Connective3 🎫 Tickets are limited, register now - https://lnkd.in/emEegQGQ

Join us for an afternoon of Digital PR training run by our PR experts in Manchester 👏 In two weeks we'll be holding an in-person training afternoon at our Manchester office, tailored for brands who want to learn how digital PR can support their business goals in the new year. Our experts will bring you up to speed on everything you need to know about PR including: • The importance of link building and how it ties into overall SEO strategy • How to generate ideas that get your audience and media talking • How to stay ahead of the competition 🗓️ Thursday 27th February 🕒 1-5 pm with lunch provided followed by drinks 📍 Our Manchester office, M2 6DS 📩 For more information or to secure your place please DM us or register your interest here - https://lnkd.in/geuyATwg

What we've been up to this week 🚀 Yesterday, our team played in the Business Fives Ltd charity football tournament, raising money for The For Baby's Sake Trust, and came away as conference league winners ⚽ A huge well done to the team! Meanwhile, our Manchester team had a fantastic night at the Made in Manchester Awards, celebrating two nominations. While we didn’t take home a win this time, we’re incredibly proud to be recognised for the team’s hard work 👏

TWO ways to cut through the noise in digital PR during peak seasons ⚡️ With Valentine’s Day approaching, landing digital PR coverage can be tough as everyone is pitching love and relationship stories to journalists. But standing out is possible 🎉 Digital PR Executive, Josephine Bennie shares how we landed coverage in Yahoo, Le Bonbon, and CW33 KDAF during January’s competitive health & wellness craze, all by leveraging data. Check out the video below for Jo's insight 👇