Connective3

Connective3 x Powerhouse 👊📸🤝 We’re so excited to share Connective3’s acquisition of creative content agency Powerhouse! Founded in 1999 Powerhouse operate out of their 14,000 sq ft studio in Leeds, and deliver standout photography and film at any scale for leading brands such as Iceland, Yorkshire Tea and SharkNinja. Connective3's CEO, Tim Grice says: “The acquisition is an amazing way for us to mark five years of trading, and we’re beyond excited to welcome the Powerhouse team to the group. The relationship will allow us to elevate our creativity and produce outstanding content at scale, offering clients from both sides the skills and experience to deliver world-class campaigns.” Watch this space for more news on this in the coming weeks!

In just 24 hours, our latest reactive piece with Swoop Funding landed on 61 US TV stations and 36 publications with an average DA of 70 👏 𝐁𝐮𝐭 𝐡𝐨𝐰 𝐝𝐢𝐝 𝐰𝐞 𝐝𝐨 𝐢𝐭? We spotted a major opportunity in the Trump Tariffs story and acted fast, securing high-authority media placements and positioning Swoop Funding's CEO at the forefront of the conversation. Want to see the full breakdown? Swipe through to see how we made it happen ⬇️

Why video needs to be part of your content strategy 🎥 Search is evolving fast - AI Overviews, video previews, and TikTok results are reshaping SERPs, meaning if you’re not incorporating video, you’re missing out. Did you know? ✅ 40% of UK consumers use TikTok as a search engine ✅ 64% of Gen Z rely on social media for informational queries ✅ 92% of TikTok viewers take action after watching a video So, how do you adapt? Our latest report from Head of Content Strategy, Elle Pollicott, breaks down: 📌 How to discover trending video topics 📌 The best formats for search visibility 📌 SEO tactics to rank on Google, YouTube & TikTok 📌 How to integrate video into your on-site content strategy 🔗 Read the full report here - https://lnkd.in/eHWZmWmk

🚀 The countdown is on - just 1 month until our next Digital Bites marketing event! 💥 Hear from a few of our previous speakers, Tom Higgins, Chris Nightingale, Charlotte Louise Sharpe, Lizzie Lewington and Ronja Ostner, as they share what they love most about Digital Bites 👇 📆 Thursday 20th March ⏰ 1-5pm, followed by drinks 📍 Everyman cinema, Manchester 🎫 Missed out on a free ticket? Join our waitlist to be notified if any spots open up - https://lnkd.in/emEegQGQ

Up North 2025 - sponsorship & partnership opportunities 🚀 Since its launch in 2023, Up North has become a must-attend event for marketers, bringing together 800+ industry professionals across two sold-out conferences. And we’re back on 19th June 2025 at Victoria Warehouse, Manchester! 𝐁𝐲 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐢𝐧𝐠 𝐔𝐩 𝐍𝐨𝐫𝐭𝐡 𝐲𝐨𝐮 𝐠𝐞𝐭: ✅ Brand visibility at a high-profile marketing event ✅ Direct connections with decision-makers from top brands & agencies ✅ Thought leadership opportunities to showcase your expertise With a range of sponsorship options, you can create a presence that drives real impact ⚡️ 📥 To get access to the media pack, fill in our form and our team will be in touch - https://lnkd.in/eBN8Mq6N

Kicking off 2025 with our first Supper Club! 🥂   Last night, we brought together 12 senior marketers from top brands across various industries for an evening of great food, drinks, and conversation at the stunning Fenix, Manchester. From Greek Mediterranean dishes to networking and branded goodie bags, it was the perfect way to start the year - a huge thank you to everyone who joined us! 😊   We’re excited to host more Supper Clubs throughout the year. If you’re a brand-side marketer and want to join us next time, fill in the form on-site to register your interest - https://lnkd.in/eKTz5R36

Up North 2025 pitch to speak is now open! 🎤🤩   Our one-day, 400-person marketing festival is back this June, and we’re building a standout lineup of industry leaders, bold thinkers, and game-changers.   We’ve previously welcomed speakers from The Diary Of A CEO, Luxe Collective Fashion, Adanola, REFY, TikTok Shop, Meta, Google, Channel 4 and more.   Have you got insights, bold ideas, or lessons worth sharing? We want to hear from you.   📆 19th June 2025 📍 Victoria Warehouse, Manchester 🔗 Pitch here - https://lnkd.in/eSf5Qtyh

How to grow your brand in 2025 🚀 If you want your brand to stand out this year, these four things should be your foundation: 1️⃣ 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗿𝗶𝗴𝗵𝘁 and be clear with what success looks like to you 2️⃣ 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 – The brands that win will be the ones that stop people in their tracks 3️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 – Don't just compete on price, build a brand people want 4️⃣ 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 – PR, influencers, paid, SEO But how do you measure the impact of branding when it's not as straightforward as ROAS? Claire Stanley-Manock, our Chief Strategy Officer, breaks it down in our latest video 👇

We are so excited to introduce Print.com as our Up North sponsors! 🎉 Print.com is an online print platform designed for creatives, agencies, and graphic professionals. With over 1,000 premium products, expert support, and a commitment to co-creation, Print.com simplifies print procurement and brings ideas to life. Not only is Print.com sponsoring the after-party drinks 🍻, but they’ll also have a stand on the day so you can meet the team, and check out what they have to offer. Don't forget to save the date for our one-day marketing festival, Up North: 📆 19th June 2025 ⏰ Full day event 📍 Victoria Warehouse, Manchester Stay tuned - pitch to speak details are coming soon! 🎤

Why YouTube is the most undervalued influencer marketing channel 👇 When brands think about influencer marketing, they often default to Instagram or TikTok. But what about YouTube? 🤷♀️ It’s still one of the most undervalued opportunities in all of media 👀 At Connective3, we see YouTube creators as the best at building trust. Their audiences have followed them for years and they've created deep connections that drive both brand impact and conversion. Yet, many brands don’t know where YouTube sits in their strategy. In this video, our Head of Social, William Brittain, breaks down why YouTube influencer marketing deserves more attention and how brands can leverage it effectively ⚡️