Content With Purpose

Climate change is reshaping the future of our oceans, and the maritime sector stands at a crossroads. With over 75,000 ships still in service and many operating until 2050, urgent action is needed to ensure the industry meets its sustainability targets. The key? Implementing solutions like alternative fuels and energy-efficient technologies early in a ship’s lifecycle to avoid costly retrofitting down the line. As Martin Shaw, Immediate Past President of IMarEST, warns: "The danger is that we are still going to be moving large chunks of oil about the world. Some of that could get spilt and affect the marine environment." Sustainability in shipping is about more than just technology — it requires skilled professionals, robust global supply chains, and industry-wide collaboration to overcome the challenges ahead. Proactive leadership will define whether we reach the ambitious 2050 targets and create a thriving, net-zero maritime industry. 🌊 Dive into these critical conversations with our series Oceans of Opportunity, produced with the Institute of Marine Engineering, Science & Technology (IMarEST). Explore expert insights, innovations, and the bold actions shaping the future of the blue economy. 🔗 Watch now: https://lnkd.in/ee7_xJCD 🎙: Martin Shaw MNM #OceansOfOpportunity #BlueEconomyHeroes #SustainableShipping #NetZeroOcean #ProtectOurOceans #MaritimeInnovation #BlueEconomyLeadership

As we welcome 2025, we are reflecting on the vital need for change in the built environment. The challenges we face in protecting biodiversity and building sustainably are more pressing than ever. Marco Lambertini, convener of the Nature Positive Initiative, reminds us that the decline in biodiversity is not just a concern — it’s a reality we must address now. The science is clear, and the stakes are high. Our economy depends on a healthy environment, and the cost of ignoring nature’s decline is already being felt. As regulations evolve, the need to assess the impact of development, minimise harm, and restore ecosystems is more urgent than ever. To ensure long-term survival, businesses must embrace the truth: destroying nature is not an option. Change isn’t just necessary, it’s inevitable. We’re starting the year with a commitment to this crucial transition. Learn more about how the built environment and society as a whole must shift toward a nature-positive future in The Nature of Building, our digital series created in collaboration with The Chartered Institute of Building (CIOB) 🔗 https://lnkd.in/e8XF-kTu 🎤: Marco Lambertini #TheNatureOfBuilding #SustainableConstruction #NaturePositive #BiodiversityNetGain #EcologicalInnovation #GreenBuilding #BuiltEnvironmentImpact #CIOB

"At Aston University, Professor Roslyn Bill and her team are creating groundbreaking dementia research, unlocking new pathways for sustainable healthcare solutions. By understanding the cause of dementia and the potential treatments, they’re not only improving lives but also creating a future where healthcare is more resilient and eco-friendly. They’re ensuring a healthier planet and a brighter future for everyone." - Isobel Owens, Series Researcher Learn more about the digital series created in collaboration with the Royal Society of Biology, 'Biology for a Better Tomorrow', at 🔗 https://lnkd.in/eQEZjrut 🎤: Professor Roslyn Bill #BiologyForABetterTomorrow #bioscience #BiologyForTomorrow #BiosciencesInAction #BioSustainability #InnovativeBiology #BioscientistsForChange #BiologyForGood

Highlighting transformative stories in the built environment: Building the Sustainable Cities of Tomorrow with Center for Worldwide Sustainable Construction. As the global population rises to 10 billion, the construction industry faces increasing pressure to address climate change and sustainability, especially in rapidly expanding regions like Africa. The Centre for Worldwide Sustainable Construction is leading the charge with innovative solutions like LC3 Project - Low Carbon Cement cement, which cuts emissions by 40% and utilises locally sourced materials. Cement production currently accounts for 8% of global CO2 emissions, but LC3 reduces its impact by replacing carbon-intensive clinker with widely available clay. This approach offers a sustainable alternative to timber, balancing mineral resources with recycling to meet the demands of a growing world. Learn more about these groundbreaking innovations in our digital series with The Chartered Institute of Building (CIOB), The Nature of Building: Biodiversity & the Built Environment: 🔗 https://lnkd.in/er39ygAD #TheNatureOfBuilding #SustainableConstruction #GreenBuilding #LowCarbonSolutions #BiodiversityNetGain #InnovationInConstruction

From all of us at Content With Purpose, we want to say a heartfelt thank you to our incredible followers, partners, and collaborators for making 2024 a truly remarkable year. Your support and collaboration have been at the core of our success, and we couldn’t have done it without you. As we celebrate the holiday season, we wish you joy, peace, and plenty of reasons to smile. Here’s to a prosperous and impactful 2025! Happy Holidays from CWP!

“The approach to housing development highlighted in this case study is both innovative and critical in the context of climate change and resource scarcity. By integrating water-smart features into new homes in areas like Cambridge (one of the driest in the UK), the project exemplifies how urban planning can address the growing pressure on water resources. I think the Enabling Water Smart Communities Program is a forward-thinking initiative, providing valuable tools for developers to prioritise sustainability. This model should be widely adopted to meet housing targets without exacerbating environmental challenges.”  - Christine Beardsell, Head of Content Marketing at CWP. Learn more about the program on our digital series created in collaboration with CIWEM (The Chartered Institution of Water and Environmental Management), The Ripple Effect, at 🔗 https://lnkd.in/erhcECWq 🎤: Katie Lawrence APM Qualified | David Smith | Katie Thornburrow #ClimateAdaptation #NatureBasedSolutions #ClimateChangeAdaptationTechnologies #FloodAndCoastManagement #ClimateChangeResilient

We’re excited to highlight the inspiring stories featured in our digital series with The Chartered Institute of Building (CIOB), The Nature of Building: Biodiversity & the Built Environment. This series showcases how industry leaders are shaping a sustainable future by integrating biodiversity into the built environment. One standout example is NatureSpace Partnership, transforming how developers like Bloor Homes approach protected species such as great crested newts. By leveraging national risk maps and working with the Newt Conservation Partnership, they ensure projects save time and money while creating high-quality habitats that protect wildlife for the long term. This is just one of the many innovations redefining construction to prioritise nature and development together. Learn more about all the groundbreaking stories of The Nature of Building in our latest digital series: 🔗 https://lnkd.in/g9XxqBGQ #TheNatureOfBuilding #NaturePositive #BiodiversityInDesign #EcologicalConstruction #SustainableDevelopment #GreenConstruction #BiodiversityAwareness 🎥: Content With Purpose

"I recently had the privilege of filming with Dr James Williams, a leading expert on biodiversity, for a project with the Royal Society of Biology. His insights into the alarming rate of species extinction and the urgent need for action were both sobering and inspiring. What resonated most with me was his call for scientists to become better communicators, ensuring that their critical research reaches beyond the lab and empowers individuals and policymakers to make informed decisions. This project reinforced my belief in the power of film to educate, inspire, and drive positive change." - Jay Carter-Coles, Multimedia Producer & Technology Lead at Content With Purpose. Learn more about closing the gap between the exposure of science and its impact on our lives, in our new digital series with the Royal Society of Biology Biology for a Better Tomorrow, at 🔗 https://lnkd.in/g_R8--VU 🎤: Dr James Williams FRSB, Senior Biodiversity Adviser at the Joint Nature Conservation Committee #BiologyForABetterTomorrow #LifeSciences #LifeScienceInnovation #BioSustainability

Anusha Shah, President of the Institution of Civil Engineers (ICE), champions a "nature and people positive" approach to infrastructure. With 30% of biodiversity loss linked to construction, she calls for a shift in how, why, and where we build. By fostering cross-sector collaboration, engaging communities, and co-designing resilient solutions, the construction sector can address both the climate and biodiversity crises. This is one of many forward-thinking perspectives featured in the series, driving change toward a greener, more sustainable future. Explore the series and join the conversation about building for nature, guided by the leaders shaping a more sustainable and nature-focused construction industry, in The Nature of Building: Biodiversity & the Built Environment, our digital series with The Chartered Institute of Building (CIOB) 🔗 https://lnkd.in/g9XxqBGQ 🎤 Featuring: Prof. (Dr) Anusha Shah #TheNatureOfBuilding #NaturePositive #SustainableInfrastructure #GreenConstruction #EcologicalDesign #BuildingForResilience 🎥: Content With Purpose

“I hadn’t realised the UK was in the top six countries globally for water drinking quality, and it was interesting to learn more about the water safety plans that help make this a reality. This film really showcases some of the unseen efforts that ensure we have safe, clean water every day.” - Rachel Purser-Lowman, Senior Series Development Manager at CWP. Learn more about the critical role safety plans play in managing and maintaining exceptional water quality, on our new digital series created in collaboration with CIWEM (The Chartered Institution of Water and Environmental Management), 'The Ripple Effect', at 🔗 https://lnkd.in/eC73HPej 🎤:  Ceris van de Vyver CSci, CEnv MIWater Many thanks to WWT's London Wetland Centre for providing a stunning backdrop for the interviews. #ClimateAdaptation #NatureBasedSolutions #ClimateChangeAdaptationTechnologies #FloodAndCoastManagement #ClimateChangeResilient