CopyHouse

It’s a B2B marketer’s bread and butter to untangle industry jargon on a daily basis. On the one hand, industry-specific terminology serves as your audiences’ shorthand, helping your marketing messages reach those in the know quickly. On the other hand, too much jargon can muddy the waters, making your complex topic even more difficult to understand. How do you strike the right balance? Our latest article explores the art of simplifying complex topics in content marketing. Share with us your best tips below. https://lnkd.in/eypEaUG8

“The medium is the message.” This adage holds true for content marketers who must simplify complex topics into accessible, engaging marketing messages. Our latest article explores the ins and outs of tailoring content to different audiences and how you can experiment with different storytelling techniques to captivate readers. Over to you, how do you break down complex topics into riveting copy? Let us know in the comments. https://lnkd.in/eypEaUG8

Well - what a year this has turned out to be! The roller coaster of agency life took Copyhouse on some interesting twists and turns during 2024, while thanks to Cohaesus, this Autumn saw us become passengers on a bigger and even more exciting ride towards the end of the year. During these last few months, it has been a pleasure to both reconnect with established clients and forge relationships with new ones as we navigate this new era in our content marketing. As we approach 2025 with exciting new plans and renewed passion for what we do, we’d like to wish all our clients, friends and partners a very Merry Christmas and a prosperous New Year ahead. What are your New Year’s Resolutions? Let us know 🙌

Few creative content assignments are as challenging as those produced on behalf of highly-regulated industries. Whether they are financial services, legal or government organisations, reputation and de-risking is hugely important. The rules on compliance and regulatory approval don't just disappear because you're sitting on the killer idea or turn of phrase that you know will hit home better than anything. That's why we appreciate it when clients engage their compliance colleagues in the early stages of ideation, as one New York-based client proposed to us today. For sure, no creative likes to have their wings clipped. But honest collaboration from the get-go helps both client and agency to design an approach that works for everyone. Do you work in a highly-regulated sector? How have you found ways to keep creative, and avoid the over-sanitisation of marketing content?

Our latest article explores how your LinkedIn profile can drive more organic traffic to your brand pages. What are your tried-and-tested methods for boosting discoverability on LinkedIn and Google SERPs? Let us know in the comments. https://lnkd.in/eGA62xx9

Have you noticed more and more LinkedIn articles popping up on your Google search results? LinkedIn SEO is changing the game for B2B marketers, making it easier for their valuable social media content to be discovered and driving more traffic to their brand sites. Adding keywords to your LinkedIn title and meta description tags is just one way to expand your reach. In our latest article, we explore this and other methods, so make sure you take a look and let us know your proven LinkedIn SEO tactics in the comments section. https://lnkd.in/eGA62xx9

It’s official: LinkedIn posts are 277% more effective for driving qualified leads than X.com and Facebook. Still, 97% of B2B buyers don’t click ‘See more’ on your LinkedIn profile to learn more about your brand. So, what can businesses do to capitalise on their LinkedIn following and encourage more website clicks? The answer is to prioritise LinkedIn SEO. From optimising your post titles and meta descriptions to driving meaningful conversations with influencers, our latest blog gives you the inside scoop on boosting your reach using proven SEO tactics. Now, over to you. How are you leveraging LinkedIn’s powerful SEO features as a B2B marketer? Let us know in the comments. https://lnkd.in/eGA62xx9

The LinkedIn algorithm favours B2B brands playing the long game; that is prioritising organic reach and engagement over all other metrics. But how can marketers realistically drive LinkedIn traffic with average post engagement rates stuck at just 1.1%? Our insights page this month explores the ins and outs of LinkedIn’s 2024 algorithm and how to reimagine your content strategy to deliver value-driven content and encourage wider conversations. Now over to you: What LinkedIn marketing mistakes have you noticed in the B2B space, and how are you sparking meaningful interactions with your network? Share your thoughts below. https://lnkd.in/eW5wQPUQ https://lnkd.in/ecpwPziz

Letting your LinkedIn posts and ads do the hard work for you won’t help your brand grow. 75% of B2B buyers rely on social media content to inform their buying decisions. However, many brands neglect their organic LinkedIn strategy, posting sporadically without a clear plan or consideration for sparking and joining industry conversations. Our top LinkedIn marketing mistake: Treating your LinkedIn profile like a billboard rather than a discussion hub. You must actively participate and provide value. So, how have you adapted your LinkedIn strategy to build trust and engagement with your brand messages? Let us know in the comments. https://lnkd.in/eW5wQPUQ

Is your LinkedIn strategy stuck in a rut? Are you tired of sharing company updates, blog links, and even paid ad campaigns and seeing no results? You could be making some common LinkedIn marketing mistakes like: - Not having an outbound engagement schedule  - Ignoring LinkedIn Creator Mode’s features and analytics  - Not exploring video content to maximise ‘dwell time’ B2B marketers, how are you keeping your LinkedIn strategy fresh and focused on delivering genuine value? Read our latest blog and give us your best tips in the comments. https://lnkd.in/eW5wQPUQ