Creativebrief

Creativebrief's marketing intelligence platform helps brands stay connected to the agency landscape 🌆 Explore our agency network with a free or full membership today: https://lnkd.in/etKV8FaX

With 1 in 4 internet users feeling overwhelmed and dissatisfied with online life, the call for a more joyful digital space is clear. Think Forward 2025: The Liveable Web is here to help bring joy back to social 📱 Join We Are Social on Thursday, 5th December at 9am (GMT) for the launch webinar of Think Forward 2025 💥 The expert speakers—Paul Greenwood, Global Head of Research & Insights; Mobbie Nazir, Global Chief Strategy officer — will walk you through the five trends shaping social for the year ahead and what they mean for brands and users alike. Find out more via the Creativebrief platform: https://lnkd.in/etgVkqU7

Three Things on a Thursday 📢 your weekly wrap-up of three must-reads from the Creativebrief platform. A daunting political climate, the ever-increasing need for aid in communities affected by conflict, and threatened human rights across the globe all call for advertising’s committed support to representing a wider variety of voices. Time and time again, we have seen that authentic inclusion not only has positive social benefits, but also positive business benefits, with inclusive advertising increasing profit, sales, and brand value. With that in mind, here are three great articles outlining why and how advertising should and can platform different voices and narratives... ⚫ Amnesty International shines a light on human rights in new campaign ⚫ ‘Diversity drives creativity and business performance’ by Jennifer English, Global Brand Director, Johnnie Walker at Diageo ⚫ Jaguar Land Rover UK and The Independent scoop Global WOMEN IN MARKETING COMMUNITY INTEREST COMPANY Awards Read more: https://lnkd.in/exm9pBrN

"Creating something that is beautiful, ridiculous and also addresses a serious issue hits the beats to be able to land in culture outside of adland." In this interview, we sat down with Kirsty Hathaway, Executive Creative Director at JOAN Creative, to talk about the new era of entertainment, making work you want to make and authentic influence. Read more: https://lnkd.in/esW9YKbC

‘Being frazzled in the workplace has been dangerously normalised’ In this interview we sat down with comedian, actress, and founder of mental health charity Frazzled UK, Ruby Wax on taking stress seriously. Read more: https://lnkd.in/eJgcxYyG

"Virgin Atlantic is and always has been a brand that ‘Sees the world differently’. Perhaps that is why, rather than pulling back from DE&I, it consistently and actively leans in." It's been over 3 years since Creativebrief brought Lucky Generals and Virgin Atlantic together through our modern day pitch process. Since then, the two have successfully set out to shape the brand's product, people, and customer experience, all under one platform, 'See the World Differently. In this article, Alice McGinn, Strategy Partner at Lucky Generals outlines the evidence surrounding how this DE&I agenda has had a positive impact on the brand. This article is featured in our latest #DiversityDrivesCreativity report, which underlines the continued creative and commercial firepower of consistent investment in inclusion. The report showcases some of the most progressive agencies and brands successfully moving the dial by creating commercially successful and inclusive creative work. Read more: https://lnkd.in/eBq3fEJP

Last week, Outvertising, the not-for-profit LGBTQIA+ advertising and marketing, advocacy group held Outvertising Live 2024 at Meta. The event launched at a pivotal moment in time when brands are buckling under backlash, pulling pride campaigns and failing to properly represent their LGBTQIA+ consumers. The day was designed to inspire brands and marketers, to equip and empower them with the tools they need to make queer-friendly work that works. In this article, discover the three key learnings from Outvertising Live 2024: https://lnkd.in/eitvFXfx

Last night (26th November), part two of Waitrose & Partners’s Christmas whodunnit ‘Sweet Suspicion’ revealed all 🔎 Leaving audiences satisfied in the knowledge of who stole the No.1 Red Velvet Bauble Dessert. Check it out: https://lnkd.in/ehNWZciq #christmasadvertising

Have you checked out this week's Hot Pick? 🔥 ‘Culture Vanguards’, an installation at London’s much-visited Outernet, platforms the stories of Black British creatives to spotlight their achievements, struggles, and triumphs and increase representation in the creative industries. Epidemic Sound, a sound tracking platform for content creation, Take More Photos, a community-led platform, and agency, Mediahub Worldwide, teamed up to present the immersive exhibition. "Being included as part of the ‘Culture Vanguards’ and celebrated alongside other Black British talent is an incredible honour. Visibility is so important because it shows the next generation that they can achieve anything they set their minds to." - Bianca Saunders, British Fashion Designer Check it out: https://lnkd.in/evN_gpcu

What’s behind the recent silence around sustainability? In this article, Eric Shih, COO, Cedara, outlines why businesses must find the balance between action and transparency to work toward a more sustainable future. "Perhaps in response to the dangers of greenwashing claims, the pendulum has swung too far towards ‘green hushing’." Read more: https://lnkd.in/egRYZsbx