Creative Review

Welcome to a new era of brand authenticity, as more and more brands embrace dupes and recognise that instead of ripping them off, they reinforce their power, says WE ARE Pi’s rick chant https://lnkd.in/ewQuUReW

"Social is everything, and everything is social,” Amy Ferguson of Special U.S. commented at last year's Cannes Lions, as part of her role as jury president of the Social & Influencer category   While this may be true, social's real value still seems to be chronically misunderstood by much of the advertising industry. We speak to Myths & Legends founder Chris Wall and marketing and PR consultant Hester Bloch to discover why https://lnkd.in/ewE5iKUM

Music-related ephemera personally collected by The Clash’s Mick Jones is being presented in a London exhibition and accompanying magazine. Now the question remains, should you stay or should you go? The Rock & Roll Public Library exhibition runs at Farsight Gallery, London until March 16 https://ow.ly/sNfF50Va376

A new book from art collective MSCHF brings together its back catalogue of chaotic exploits for the first time. We speak to the team about what brands can learn from their subversive approach https://lnkd.in/eD5EmqQP Kevin Wiesner Lukas Bentel

Alpen's new campaign by Mother features a (mostly) grown-up character for a grown-up audience https://ow.ly/9Q7m50V9hxj Matt Sadler BrandOpus

In a world of Fussy and Wild, natural deodorant brand Rollr needed some edge to stand out in the toiletry aisle. Enter Mother Design who, having looked at the world of luxury perfumes for inspiration, devised the brand's name, visual identity, tone of voice and bottle design https://ow.ly/lzxz50V9eYQ

After a turbulent year in 2024, creative jobs feel vulnerable right now. We examine the state of play here: https://ow.ly/Hcox50V8c7e Stefanie Sword-Williams FRSA (she/her)

We chatted with charities Campaign Against Living Miserably and White Ribbon about how they're attempting to raise awareness and address pressures for young people through their campaign work. Read the full piece here: https://lnkd.in/eUMim9WR

Judges will whittle down the 10 up-and-coming designers and illustrators to three prize-winners, whose work will feature in the Annual Awards issue of Creative Review https://ow.ly/yYLv50V7tSQ #spon Penguin Random House

Real stories are vital in engaging audiences, whether in documentary or advertising, says Soursop’s Ravi Amaratunga Hitchcock. It’s all about the feelings they evoke https://ow.ly/xJny50V6K5k