Custom Influence

🚀 In case you missed it, we had the honour of sponsoring the first-ever SocialDay ™ B2B Forum earlier this month! The day was filled with engaging Ted Talk-style presentations, including sessions from both Marketing Week and LinkedIn. Other speakers dove deep into pressing topics like AI, personal branding and employee advocacy. 🎤 ✨ A Huge thanks to the amazing women who shared their wisdom on the 'Evolution of B2B Influencers, Creators and Communities' panel: Rida Oyebade, Nishma Patel Robb, and Jane Frankland. 🙌✨ And massive appreciation to event hosts Andy Lambert & Luan Wise for organizing such a phenomenal day. And to everyone who attended - thank you, and we hope to see you again next year! 💫 If you missed the event IRL, you can visit the Social Day YouTube channel to catch up on all of the sessions: 👉🏼 https://lnkd.in/eZF8QxxB #B2BSocial #B2BMarketing

Embracing diversity and inclusion in B2B influencer partnerships is not just a trend or tick box exercise; it’s a necessity for reaching and connecting with new audiences. By collaborating with individuals from varied backgrounds, businesses can tap into unique perspectives that enhance creativity and share knowledge in ways that branded or corporate messaging simply can't do otherwise. This approach not only reflects the values of modern b2b buyers, but also builds trust and authenticity in your marketing. 🤝 #B2BInfluencers #AuthenticityMatters #InclusiveMarketing

📣 B2B Influence Webinar Announcement 📣 TODAY, 21st November at 3pm GMT: Harnessing the power of influencers is essential for elevating brand awareness and standing out from the competition. But how can you also incoroporate influencer partnerships in with your demand and lead generation efforts? Join Kristen Sesto on a webinar today brought to you by B2B Marketing and Inbox Insight 🌟 The session will cover: ✴ The advantages of B2B influencer marketing, including generating high-quality content, fostering organic engagement, and boosting demand generation. ✴ Strategies to convert brand recognition into tangible demand, driving growth, and maximizing ROI. ✴ Real-world case studies demonstrating how influencer marketing can achieve B2B business goals. REGISTER AND JOIN HERE: https://okt.to/ZVxAyc

Content Marketing has changed. The need to edit and repurpose branded content for social media is no longer optional; it's fundamental to staying relevant to current and potential customers. Partnering with creators and industry thought leaders to re-invent existing branded content can help b2b marketers boost content strategy -- particularly within social feeds that have no closing times, no holidays and no 'off' periods! As always, thanks to Stuart Toll from The Marketing Practice for sitting down with us! #ContentMarketing #ThoughtLeadership #B2BInfluencerMarketing

It's... Thought Leader Thursday 📣 Today we want to put the spotlight on Helen Yu. Helen is the lead host of the CXO Spice podcast that serves to highlight C-Suite execs and the companies they lead via an in-depth conversation that is distributed via the CXO Spice YT channel. Helen is a globally recognized thought leader with expertise and experience within multiple areas of tech and finance including Cloud Computing, Cyber Security and AI. CXO Spice reaches 50k + subscribers with a monthly episode featuring some of the biggest global brand’s execs on to discuss the space they operate in successfully. How can you learn from or collaborate with Helen? ✔ Join 44.8k other people and follow her on LinkedIn: https://lnkd.in/eNqkZSsA ✔Subscribe to her CXO Spice YT channel: https://lnkd.in/ec3dhWkk #ThoughtLeaderThursday

Explore Social First Thought Leadership & B2B Influencer Marketing 🤝✨ Our specialism means we’ve done the necessary groundwork to understand the b2b creator economy. We’ve established unique partnerships, built an industry-leading global network of talent and have worked to streamline processes that save clients the weeks it can take to find the right voices or budget required to invest in the best talent & technology. Learn more here: https://lnkd.in/eUjjRGEW #B2BMarketing #InfluencerStrategy #CustomInfluence

🚀 Engagement pods are alive and well on LinkedIn, but should B2B brands hop on this trend? While these groups can enhance visibility for quality content, they also come with risks of low-quality engagement and potential credibility loss. 🤔 More on our blog here: 📊 https://lnkd.in/d2hM_vW7 #B2BMarketing #B2BCreators #OrganicSocial #B2BSocial #LinkedInMarketing

It's... Thought Leader Thursday 📣 Today we want to put the spotlight on Abbie Morris. Abbie Morris is a Former policy consultant, sustainability advocate & tech Innovator. As a Forbes 30 Under 30 honoree, Abbie is dedicated to scaling AI technology that enhances environmental and human rights compliance through CompareEthics.com. Proudly recognised as a LinkedIn Top Voice (the blue badge kind!), she aims to drive impactful change while connecting with like-minded individuals. How can you learn from or collaborate with Abbie? ✔ Join 17k other people and follow her on LinkedIn: https://lnkd.in/eBRydM_N ✔Subscribe to her newsletter to get actionable environmental and social policy insights for business: https://lnkd.in/eZBAKFZ7 #ThoughtLeaderThursday #Sustainibility #CompareEthics

Kristen Sesto and Stuart Toll discuss how affiliates are establishing their place as a long-term strategy for brands. 🌟 What about influencers? 🤔 Stuart believes an always-on approach is probably the way forward. It’s important to maintain presence and momentum in industries and sectors with long purchase cycles. 🛒💪 And terms of ways of working, finding the right rhythm with creators can take months, not days - but it pays off! #B2BInfluence

It's.... Thought Leader Thursday 📣 Today we want to put the spotlight on Heather Murray, a prominent figure in the field of generative artificial intelligence, with a strong focus on developing tools and training that are interactive and jargon-free. She has extensive experience in creating AI-driven solutions that prioritise accessibility, and importantly, drive business outcomes. Heather is known for her commitment to advocating for diverse user needs and ensuring that technology serves all members of society effectively. She has partnered with the UK government, Toyota, Salesforce, and SEMrush. Want to see more from Heather? ✔Check out her community, AI For Non-Techies, here: https://nontechies.ai ✔ Follow her on LinkedIn: 58k followers (https://lnkd.in/e_33qkWN) ✔ Or follow her on Youtube: https://lnkd.in/esih-2Qz #thoughtleaderthursdsay #ArtificialIntelligence #AIforNonTechies