Days

Today marks a massive milestone for the business as we launch nationwide in the UK’s biggest pub group. You can now grab a cold Days in 1,500 + Stonegate Group sites across the UK and to celebrate we’re giving away FREE BEER in all participating sites via the MiXR app through the rest of October. Simply find your nearest Stonegate pub, download the MiXR app, head to your MiXR missions, and the beers are on us. We couldn’t be more excited to be bringing delicious 0.0% beers to even more pub goers all over the UK. Here’s to good times, good Days and good tomorrows. 🍻 Find your nearest stockist here, https://lnkd.in/e_9VnPvf 🍻

We always say Days is a beer for all occasions, and one of those just happens to be the lunchtime rush at Sainsbury's HQ. Mike, Duncan, & Charles handed out hundreds of cold Pale Ales & 3 boxes of Days caps, so we’re pretty sure that we’ve made a few more super fans (here’s hoping the caps will become an office staple). A big thankyou to Sainsbury's & to everybody who came down to try a lunchtime 0.0% beer.

🍻 The latest Nielsen data is out. No/Low Beer continues its momentum, growing +20% vs last year's massive summer, meaning it's well on course to become a £200m+ category in UK Grocery very soon 🚀 And I'm pleased to share that Days maintains our position as the fastest growing brand, at +283%. Not only is this 14x the rate of the category but also 3x the rate of any other No/Low beer  👊 Despite modern consumers continuing to move away from alcohol there's still plenty of demand for a quality 0.0% beer

How many people would turn down the chance to win £1000 on their weekly shop? Turns out not many… Since launching our in-store competition, we’ve had our biggest ever week in supermarkets across the UK And this time, it’s not just Waitrose where people can win big. 5 winning tickets are hidden in Days multipacks across Tesco, Sainsbury's, Waitrose & Partners & Ocado Retail. Find one and £1000 is yours. The ONLY question is what will you do with yours?

How to run a successful event: Make sure the beers are cold & the welcome is warm — and that's what we do best at Days. A massive thank you to everyone who made our 'Talk For Days' event with So Lets Talk such a success. We came together with some cold beers, a room full of people & a brilliant session on mental health & hospitality — lending credibility to that line about beer being the world's oldest social network. Thanks so much to Patrick Howley for sending attendees home with great advice on managing their mental, physical & financial health. And a massive thank you to the team at The Culpeper for hosting us (we hear they have some great alcohol free beer options down there, if you're looking for a new spot).

How to run a successful event: Make sure the beers are cold & the welcome is warm — and that's what we do best at Days. A massive thank you to everyone who made our 'Talk For Days' event with So Lets Talk such a success. We came together with some cold beers, a room full of people & a brilliant session on mental health & hospitality — lending credibility to that line about beer being the world's oldest social network. Thanks so much to Patrick Howley for sending attendees home with great advice on managing their mental, physical & financial health. And a massive thank you to the team at The Culpeper for hosting us (we hear they have some great alcohol free beer options down there, if you're looking for a new spot).

At Days we're committed to initiating more positive conversations around Mental Health. Since launch, through our Days Duty initiative, our business has donated 2% of all sales to Mental Health charities and organisations. As part of our partnership this year with So Lets Talk we're inviting all hospitality professionals to join us at the Culpepper in London on May 14th for a few 0.0's and a session with Patrick Howley on managing your mental wellbeing whilst working in the trade. Tickets are free and the event is open to all hospitality professionals. Find out more via the link below and reserve your spot soon before it's booked out. Any questions just reach out to me or anyone else in the Days team and please do share with any folk in your network who you think would be interested in joining us on the day.

Meet Duncan Keith, half of the entrepreneurial spirit behind Days Brewing Co – on a mission to revolutionise the beer industry with a non-alcoholic twist

A logo on an F1 car is one thing but Daniel Ricciardo doing a Shoey full of Days is the partnership we all want to see... Days was included in the latest The Grocer Low & No report, reminding me that we still don’t have the coveted F1 sponsorship deal that seems to be the “must have” thing for any multinational beer brand. What we do have, though, is the most liked TikTok channel of any beer brand globally, even more likes than The Coca-Cola Company and an award winning 0.0% beer that helps you do more. Thanks to Rob Brown for chatting to me and for highlighting how we’re using different channels to speak to new consumers and drive new occasions for the 0.0 category. 50m people have watched one of our videos… Amazing work Luc and special shout out to the Waitrose & Partners team for the collab, looking forward to the next one…! Kathryn Sarah Holland There’s a lifetime supply of Days for anyone who can make this happen, champagne in a shoe is so last year anyway 🍻

When we said to our Scottish Sales team: ‘We need images for Days' launch at Signature Group’, they heard: ‘We need you to do a pub crawl’. They delivered. 📍 Cold Town House 📍 Copper Blossom 📍 The Black Bull 📍 Badger & Co You can now grab a Days at all Signature Group venues across Scotland