Digital Cinema Media

Yesterday at Adwanted Events The Future of Video, DCM's Head of Strategy & Insight, Michael Tull, spoke on a panel alongside Behave's Lea Karam, TikTok's Jenny Fernandez and Mindlab 's Juliane Beard, and hosted by The Media Leader UK's Jack Benjamin. The insight experts discussed some interesting points surrounding how video content can best engage with audiences, such as: 🎬 Utilising each video platform's differences to the fullest 🎬 The mindset of expectations - how and how quickly a connection can be made with the viewer differs across platforms 🎬 Tapping into consumer data to tailor video strategy to target audiences 🎬 The power of choice in a world where more video content exists than ever before Michael also shared examples of how brands are creatively using the power of #cinema to maximise the impact of their video ads, including: 🎞️ Using bespoke end frames 🎞️ Taking over Turn Your Phone Off #TYPO idents 🎞️ Utilising the latest cinema technology, such as #4DX and #ScreenX #FOV #FOVLondon #FutureOfVideo #CinemaAdvertising #MaximiseWithCinema

November 2024's #BoxOffice nearly doubled (+95%) year on year to £145.4bn in the UK and Ireland, driven by a film slate that included #PaddingtonInPeru, #Gladiator2, #Wicked and #Moana2 debuting on consecutive weekends. Content Business Director Tom Linay spoke to The Media Leader UK's Jack Benjamin about cinema's fantastic Q4 and continued post-covid growth. Read more: https://lnkd.in/gcm3y77T #CinemaAdvertising #Film #Advertising #Media #Cinema

It was another great weekend at the #UKBoxOffice, the fifth biggest in the last 12 months, with #Moana2 holding on to the top spot with £6.9m. That takes its total to £21.5m, and in just 10 days in cinemas it has already surpassed the final total of the first #Moana, which finished its run with £20.7m. 🌊🪝 #Wicked continued its terrific run, adding £5.3m which takes its total after just 17 days in cinemas to a huge £37.9m. Initial Film Monitor data suggests that Wicked has already delivered over 11 16-34 adult TVRs to date. 🧙♀️💚 #Gladiator2 added £1.6m in third, and after four weekends in cinemas it's up to £26.6m, making it the seventh biggest film of 2024 to date. Initial Film Monitor data suggests that #Gladiator II has delivered 8 16-34 adult TVRs. ⚔🏛 #CinemaAdvertising #BoxOffice #Film #Cinema #Advertising #Media

The DCM Advent Calendar is back to make the countdown to the holidays even more exciting🎄🗓️ We're giving away amazing prizes to two lucky winners every weekday until Christmas Eve, all whilst supporting the brilliant Change Please Foundation. Click through the gallery to see the prizes won in week one by: 🎁 Billy Samuels from EssenceMediacom and Ella Casey from Starcom 🎁 Lex Autumn from Goodstuff and Luke Mahoney from Zenith 🎁 Joseph Elding from OMD UK and Steve Empson from AMS Media Group 🎁 Ben MacLaren from Sky Media UK and Rhys Davies from EE 🎁 Nicole Sweeney from Spark Foundry and Dean Scriven from dentsu There are still plenty of chances to win, so don’t miss out! Click the link in the comments to sign up and take part. #DCMXmas

Thank you very much for having us Zenith UK! We had a great time showcasing the latest #CinemaAdvertising insights, opportunities, and of course, the fantastic films to come in 2025 🎬 #ThinkThursday #Media #Cinema #Advertising #MaximiseWithCinema

Next week, DCM’s Head of Strategy & Insight, Michael Tull, will be speaking at Adwanted Events The Future of Video. 🎥 Michael will be joined by Lea Karam, Consulting Director at Behave and Jenny Fernandez, Head of Research & Insights, EUI at TikTok, to discuss 'The hidden habits of viewers – what you need to know'. In this panel session, the experts will go beneath the surface, using insights to show what’s really going in the mind of the viewer, and the factors that can mean the difference between a fleeting view and a lasting impact. 👀 The session will take place on Wednesday 11 December from 2:45pm - we'll see you there! 📅⌚ #TheFutureOfVideo #FutureOfVideo #CinemaAdvertising #Media #Attention #Advertising #Insights Adwanted UK

On an incredible weekend at the #UKBoxOffice, the biggest of the year to date, #Moana2 opened in the top spot with a huge £12m! That's the third highest opening of the year so far, behind only #Wicked last weekend (£13.7m) and #DeadpoolAndWolverine in July (£12.6m). 🌊🪝 After posting the biggest opening weekend of the year last weekend, #Wicked added another £8.4m. That takes its total after just 10 days in cinemas to a huge £28.5m, making it the fifth biggest film of the year to date. 🧙♀️💚 #Gladiator2 added £2.5m in third, and is now up to £23.6m. Initial Film Monitor data suggests that #Gladiator II has delivered 7 16-34 adult TVRs. ⚔🏛 #CinemaAdvertising #BoxOffice #Film #Cinema #Media #Advertising

Throughout last month, a team of DCM Mo Bros (Callum Jones, Steve Davis, Gary Harding and James Richmond) grew moustaches to support Movember, a charity aiming to change the face of men’s health. 🥸 We also held a special #Movember raffle, where the DCM team had the chance to win some fantastic prizes, including comedy tickets, gift cards, and a spa day! 🎟️ So far the team have raised over £5,000 in total, all of which will help fund life-changing mental health programs, medical research and ground-breaking trials and cancer treatments. 👏👏 If you'd like to support our team's Movember efforts, you can do so here: https://lnkd.in/e5HUj-gn #Charity #MentalHealth #MensHealth

We're excited to share that KBH has added Picturehouse Cinemas to their growing Cinema Digital 6-sheet portfolio, installing #media screens in Picturehouse cinema foyers across the country. 🎬 Through DCM's partnership with KBH, the expansion brings new premium #advertising opportunities to several London venues, including the flagship Picturehouse Central, as well as to the historic Cameo cinema in Edinburgh, and locations in York, Cambridge, Chester, plus more throughout the UK. 📍 The network now reaches audiences at over 120 cinemas, making KBH’s #cinema network the most extensive in the OOH market! #CinemaAdvertising #OOH #Partnership

#Wicked opened with a huge £13.7m at the #UKBoxOffice, the biggest opening weekend of 2024 to date, surpassing #DeadpoolAndWolverine's £12.6m. It's also the biggest opening for a #musical, surpassing #MammaMia which opened with £6.6m. 🧙♀️💚 #Gladiator II added £4.7m on its second weekend. After two weekends in cinemas, the film is now up to £18.5m. ⚔🏛 On its third weekend, #PaddingtonInPeru added £4.2m, and after seventeen days in cinemas it has banked £24.5m. 🐻🛩 #BoxOffice #Cinema #Advertising #Gladiator2 #Paddington #Film #CinemaAdvertising