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► https://lnkd.in/eDggdFtm - The use of Artificial Intelligence (AI) is here to stay, but its potential and limitations must be understood to get the most out of it, and avoid making mistakes. If you're just looking at how to use AI in your business, this article introduces some essential basics worth considering. ► https://lnkd.in/eDggdFtm

Improve on your PDF marketing materials: ► https://lnkd.in/eB2ZzDTn While making PDFs for communicating with customers might have been a convenient solution in the past, by themselves they're no longer the best choice for online marketing materials. Here we explain how you can use your content in more accessible, mobile-friendly and shareable ways which can boost your website SEO. ► https://lnkd.in/eB2ZzDTn

Trade Shows, Expos, and Fairs are excellent places to showcase your brand, products, and services to a targeted audience. However, with so many companies competing for attention, spontaneous Social Media is essential to complement your physical booth experience. Here are some spontaneous social media posting ideas that members of our team have done before, that businesses can apply from their booth during a trade show. https://lnkd.in/ec2HB5Vm #tradeshow #tradeshowlife #tradeshowexhibit #expolife #expo #industryevent #businessnetworking #InnovationHub #ConferenceExperience #socialmediamarketing #socialmediatips #businessmarketing #businessmarketingtips

► https://lnkd.in/exWSJ4Rb Those of us who recall the heady days of the first dot-com bubble, will remember an internet before privacy was invented as experienced today. Spam was a huge problem back then, seen as a marketing opportunity and seized upon by many startups. In recent years, the EU's answer to protecting private citizens was to introduce the GDPR (adopted into UK law), with requirements for every business and website. One of those requirements is a privacy notice! Sometimes called 'privacy information', or a 'privacy policy', you'll need one if your company holds personal data, which pretty much all businesses do. Here we point you to some online helps to get your privacy notice sorted. ► https://lnkd.in/exWSJ4Rb

When customers create an account on a business's website, several GDPR obligations come into play to protect their personal data and privacy. Businesses must adhere to specific requirements to ensure transparency, security, and compliance with GDPR regulations throughout the account setup process, and in controlling and processing their data thereafter. ► https://lnkd.in/eXi8FMtR #webdevelopment #localbusiness #SMB #newbusiness #newbusinessowner #webdesign #marketingtips #GDPR #ecommercebusiness

The lead up to a general election and the wake of the event can witness a drop in sales due to factors such as uncertainty, delayed decision-making, and investment hesitation. Businesses must adapt their sales strategies to navigate these challenges effectively, focusing on customer engagement, communication, and flexibility during and after election cycles to mitigate the impact of sales declines. https://lnkd.in/e-JUrG6k #sales #election #downturn #seo #webdevelopment #socialmediamanagement #localbusiness #SMB #newbusiness #newbusinessowner #webdesign #socialmediastrategy #marketingstrategy #marketingtips

Having a solid online presence is crucial for new businesses looking to attract local customers. Local SEO is a powerful tool that can help businesses improve their visibility in local search results. Here are five essential steps to kickstart your local SEO strategy and boost your online presence. ► https://lnkd.in/ep7qPA82 #seo #webdevelopment #socialmediamanagement #localbusiness #SMB #newbusiness #newbusinessowner #webdesign #socialmediastrategy #marketingstrategy #marketingtips

One key strategy that has proven to be highly effective in achieving success is the concept of accumulating marginal gains. By focusing on making small, incremental improvements in various aspects of your online marketing efforts, you can create a significant impact on your overall success. Learn more about how we can help you improve your marketing - Online Success by Design | DigitalArena ► https://lnkd.in/e9E5ifdu

Cookie consent is a constant distraction from our browsing experience, many users seem to hate being asked before they can browse a website, but the law requires it! From online shopping to social media, proper cookie consent has become essential in order to comply with legal requirements and protect users' privacy. Like it or not, it's essential we know how to do it right... https://lnkd.in/ebuPRSsv

The purpose and benefits of a single page website are clear: simplicity, focus, seamless scrolling experience, mobile responsiveness, efficient call-to-action, and enhanced SEO performance. For businesses and individuals looking to create a visually appealing, user-friendly, and engaging online presence, a single page website offers a compelling solution. By harnessing the power of minimalist design and strategic content placement, businesses can effectively communicate their message, drive user engagement, and achieve their online goals with a single page website. ► https://lnkd.in/eJxtxtzs #webdesign #website #design #graphicdesign #webdevelopment #marketing #webdesigner #digitalmarketing #seo #branding #websitedesign #webdeveloper #web #ui #html #socialmedia #uidesign #ux #css #business #socialmediamarketing #wordpress #uxdesign #ecommerce #logo #designer #coding #javascript #uiux #programming