Dot Dash Digital

It's not just WHAT you say, it's HOW you say it. 💁🏼♀️ The type of social media post you use has a huge impact on how your audience reacts to it. 💡🧠⚡️ 🪝 Is it a hook, designed to draw new audience members in and inspire quick engagement? 💡 Are you offering help, showcasing your expertise and knowledge? 🤸🏼♀️ Does your post contain personality, inspiring your audience and making them resonate with you? Most social media posts fall into one of the above categories - depending on what you want to achieve. Crucially, the very best strategies contain a mix of all the above, so that you are consistently attracting new followers, educating loyal followers, and converting followers into customers. Want to know which content formats are best suited to each goal? You'll have to come back on Wednesday! 📆 #socialmediaagency #contentcreation #socialmediamanager

AI may be the new plaything in the tech world, but how accessible is it for small businesses? Here are three things we know about AI: 📊 AI is great for automating tasks 👀 AI helps to predict customer behaviour 📝 AI can pull together copy and information quickly The question is how do we leverage those benefits for business marketing and growth? According to the DMI (Digital Marketing Institute), the benefit of AI lies in its ability to connect all areas of the customer journey. ➡️ "[The way you use AI] needs to be informed by the needs of your business and be leveraged to make your company and workforce more efficient and productive. The ultimate goal of an AI strategy is to map out how the technology should inform and enhance your marketing activities across channels." That means looking at your current processes and finding AI tools that can help to make those processes more efficient and more effective. 📆 Look out for Wednesday's post, where we'll be sharing some of the best AI tools for small but important business tasks. #socialmediaagency #ai #socialmediamanager

We know that our audience values our advice, our practical tips and ideas, and our simple explanations. But the reality is that as a social media agency, it can be very easy to get lost in client work and neglect our own strategy for growth. 🤦🏻♀️ This is why we wanted to make this commitment here, where you can all hold us accountable over the coming months. As we move into 2025, we want to focus more attention on the Dot Dash Digital community and develop a truly valuable space of knowledge and expertise. We're going to connect with experts and share the advice that they have, including designers, 🖍️ copywriters, ✏️ and other professionals in their industry. 🧠💡 With that, what do you 𝘞𝘈𝘕𝘛 to see from us as we move towards the new year? 👀👇🏼 #socialmediaagency #contentmarketing #digitalmarketing

In Monday's post we mentioned social listening as a great tool when getting to know your audience and what they want. But what is social listening? ➡️ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 involves hanging out in the comments section, UGC shares, and reviews, in the hopes of finding out what audiences really think. 👂🏼 It could be mentions of your brand, your products, your competitors, or your industry. Whatever it is, social listening is designed to give you an unfiltered insight into what audiences are saying online - information that you can use to improve your campaigns. 📊🧠 #socialmediaagency #socialmediatips #digitalmarketing

It's time to give the people what they want! (But how?) 1️⃣ Test different content styles and see what they respond to. 🔍 2️⃣ Ask them! 💬 3️⃣ Check your competitor's profile. 👀 4️⃣ Exercise some social listening. 👂🏼 Combining these four techniques will give you a better idea of 𝘞𝘏𝘖 you are creating content for. And once you know who they are, you can start to build a picture of what they want, what they respond to, and how you can develop solutions that they will buy from you! #socialmediaagency #audienceinsights #digitalmarketing

Multi-Platform Social Media Strategy: 𝘛𝘪𝘱 𝟹 ✨ Know Your Audience 🧠💭 The best way to relate to audiences across different platforms is to speak their language. 💡 Use social listening tools, join conversations, ask questions, and engage. #socialmediaagency #socialmedia #digitalmarketing

Multi-Platform Social Media Strategy: 𝘛𝘪𝘱 𝟸 👀 Set Goals 🔍 Every profile that you create and nurture, and every post you share, should link back to your business goals. ➡️ In order to maximise your social presence, create goals for each platform and develop a content plan that feeds those goals. For example, if you use Instagram to boost your brand visibility, but use LinkedIn for B2B networking, ensure that the content you share on each of those platforms feeds those specific goals. #socialmediaagency #businessgoals #digitalmarketing

Multi-Platform Social Media Strategy: 𝘛𝘪𝘱 𝟷 👀 Choose the Right Platforms 💡 Just because Forbes tells you that social users are active on 6-7 platforms, doesn't mean that you have to be active on all of those. ➡️ As a business, it's important to work out where your target audience and ideal clients spend their time online, and focus your attention on those channels. #socialmedia #smallbusiness #digitalmarketing

Want to hear something SPOOKY? 👻 The number of social media users worldwide has swelled to a record 4.9 billion people globally. (🔗 Data from Forbes Advisor). What's more, "the average user now spreads their digital footprint across a staggering six to seven platforms every month — highlighting the need for a multi-platform approach to social media marketing." 💡 But what does a multi-platform strategy look like and how do you manage multiple platforms while still running a business? This week, we're sharing our top tips for effectively managing a multi-platform approach to social media. 💁🏻♀️ #socialmediaagency #socialmedia #digitalmarketing

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