What would your reaction be if we told you that there was a place where you could receive expert knowledge, hands-on coaching and peer support for digital fundraising? And then, if we said this place would result in your nonprofit generating more fundraisers, more income, more supporters and more long-term loyalty?
Excited? We thought so.
Facing Meta's new ad restrictions? You're not alone 🤛
Charities, especially in healthcare, are navigating changes that limit tracking donations and customizing audiences. But with change comes opportunity.
Our latest blog breaks down the updates, their impact, and how GivePanel tools like Meta Leads integration can help your nonprofit adapt and thrive. PLUS, find out about a new tool coming soon that will help you improve your Meta campaigns directly without depending on tools like CAPI or custom events🔥
Let's futureproof your digital fundraising strategy together 💪
https://buff.ly/40yX03c#DigitalFundraising#MetaAds#Nonprofits#TechForGood
⭐ 6-Week Meta Ads Mastery for Fundraisers ⭐ - It's Back!
🚀 Transform your Meta Ads with expert-led coaching and hands-on ad campaign experience. Learn to create, target, and optimise Meta ads that drive real results for your charity.
⚠️ Only 10 places available
📩 Secure your place quickly to avoid disappointment - email carla@digitalfundraising.comhttps://lnkd.in/e8DBq4PF
"We learnt so much more than expected"
Check out more feedback from previous participants 👇
Over the festive season, I noticed a lot of Facebook Challenges being advertised—I spotted over 20 in my news feed! 🎅🎄
It’s incredible to see charities embracing this strategy to engage supporters and drive fundraising. Facebook Challenges are a powerful tool for creating communities and raising vital funds online.
If you're planning to run a Facebook Challenge in 2025, here are my 5 top tips for success:
1️⃣ Choose the right challenge: Pick something simple, engaging, and easy for supporters to participate in. Think walk/run goals, fitness goals, or sporting activities.
2️⃣ Think beyond Facebook: They might still be known as Facebook challenges but you don't just need to use Facebook to acquire and engage supporters. Consider incorporating other social channels and 3rd party fundraising platforms.
3️⃣ Optimise your ads: Use attention-grabbing visuals, clear CTAs, showcase incentives and utilise strong hooks to attract participants.
4️⃣ Focus on the supporter journey: Engage participants from sign-up to completion, offering encouragement and celebrating their efforts.
5️⃣ Track performance and learn: Use data to refine and improve your approach for future challenges.
Check out this quick video showcasing some of the Facebook Challenge ads I spotted over Christmas—great inspiration for your campaigns!
✨ How many Facebook Challenges have you got planned in 2025? Let me know in the comments!
p.s. If you want to be a step above the rest and maximise the results from your 2025 Facebook Challenges, drop me a DM.
#FacebookChallenges#FundraisingTips#SocialMediaMarketing
Digital marketing for non-profits often feels like a process of trial and error - 'throw it out there, and see what happens.' It can be frustrating, especially when the results don't meet your expectations.
That's why I was so grateful for the opportunity to take the Meta Ads Mastery for Fundraisers course through the Digital Fundraising Academy led by the exceptionally skilled Carla McLuskie. Carla really knows her stuff, and I walked away with practical tips I'll be using again and again.
Whether you're already running ads or have never even seen Ads Manager, this is a great course and you'll learn far more than you expect.
(Oh, and if you're a company looking for funding opportunities that show practical impact, consider funding training like this. Many of us working in non-profits are self-taught, but courses like this are invaluable to us.)
A couple of months ago, I began a course with Digital Fundraising Academy on Meta Ads Mastery for Fundraisers. Through this course, I learned how to put ads together for Facebook and Instagram, the best content to put forward and the most eye catching style of copy to use.
Our Christmas Jumper Day ad campaign was very successful, despite the fact that I appeared as an elf in most ads! We gained huge engagement and had
lots of sign ups to our fundraiser.
Huge thanks to Carla McLuskie for every bit of help along the way, it was amazing to have the support and guidance through this process - I would highly recommend anyone in the charity sector to reach out to Carla for help on your ads! 🚀
What a week it’s been! 🎉
This week has been all about success with Digital Fundraising for the incredible organisations I work with. Here's the highlights 👀
✨ Delivered a Digital Fundraising workshop for Media Trust, helping their participants create effective Digital Fundraising campaigns and strategies.
✨ Delivered a session on Social Fundraising with Digital Fundraising Academy member Angela Massey at the South West Fundraisers Forum, Fundraising on the Margins Conference — such an important and inspiring event to be part of.
✨ Supported participants from our very own Meta Ads course as many of them launched their End-of-Year campaigns—it’s been amazing to see their hard work come to life! We are also super excited to see such promising early results.
✨ Finally we kicked off our Instagram Accelerator Program, a fantastic start to helping teams elevate their Instagram Challenge Fundraising game.
But the momentum doesn’t stop here. 🚀
Looking ahead to 2025, I’m excited to share that we’ve finalised four awesome courses for Q1! If you’re curious about what’s coming, I’d love to give you a sneak peek—just drop me an email 😉 - Carla@digitalfundraising.com
If you are interested in stepping into 2025 with purpose, energy and a plan to raise even more money through Digital, be sure to get in touch! 💪
#DigitalFundraising#SocialFundraising#Fundraising#Training
Helping charities raise more money online | Digital Fundraising Coach | Head of the Digital Fundraising Academy
🚨 Recent Meta update that might be affecting your Ad performance, Audiences and Tracking 🚨
I have written an article with more details and information on how to check if you are affected.
Have you been affected?
Instagram Challenges are opening new doors for nonprofits to fundraise. Curious how? 💡
Join us for our latest webinar, Instagram Fundraising Unlocked, and learn from:
✅ GivePanel’s insights into Instagram fundraising tools
✅ Digital Fundraising Academy top tips for launching a Challenge
✅ Pieta and their success story from their Jog in July Instagram Challenge
It’s all happening on 15 October, 2pm BST—save your spot now!
https://buff.ly/47OgWRs#InstagramFundraising#NonprofitSuccess#FundraisingWebinar
Turn Instagram into a fundraising powerhouse—without the guesswork 😵💫
We’ve partnered with GivePanel to bring nonprofits a 4-week Instagram Fundraising Accelerator Program. Learn proven strategies, get expert coaching, and access all the tools you need to launch a successful Instagram Challenge event.
What’s included:
✅ Free GivePanel license
✅ Weekly coaching with proven strategies
✅ Resource library full of templates and guides
✅ 1:1 consultancy sessions for personalized support
The program starts in November so you can get 2025 off to the best possible start 💪
🔗 Sign up: https://lnkd.in/ePUWYFQj#NonprofitFundraising#InstagramChallenges#FundraisingEvent
5 Top Tips for your next Facebook Challenge Event 👀👇
If you would like support preparing for your next challenge event, book a free coaching call with Carla McLuskie here... https://lnkd.in/eJBPb-9W
