Dragonfly AI

Next episode live in 8 days 🎉 Subscribe here ➡️ https://lnkd.in/eE4BXhE5 and don't miss Claudia Day asking experts Sylwia Borawska and Tatiana Khomenko about consumer insights in shopper marketing. #NewEpisode #ComingSoon #ConsumerInsights #ConsumerBehavior #ShopperMarketing #ConsumerTrends #Podcast

What are the 4 most common reasons prospects want to speak to Dragonfly? 1. To find out how creative testing can be integrated into their existing workflows 2. To enhance creative strategies and improve marketing performance 3. To boost sales on platforms like Amazon with data-backed insights that inform decision making 4. To test specific use cases such as pre-launch product testing Dragonfly AI helps you work smarter for better results. If you are looking for a solution for any or all of the above, drop us a DM or a comment below! #CreativeTesting #AI #InsightDriven #ProductTesting #MarketingPerformance

If you are currently using creative testing or thinking about adopting it this year, what was the main trigger point for this decision? Drop us a comment if it was something else that made it a priority. We'd love to hear about your experience. #CreativeTesting #UX #Ecommerce #Instore #Packaging #AI

Acquisition, sober curiosity, and some big personnel moves over the last week. Here is your weekly industry update: - Diageo's AI listening finds that the non-alcoholic trend is growing and The HEINEKEN Company's research in collaboration with University of Oxford professor Charles Spence identified that social pressure continues to inhibit growth of the category. - United Legwear & Apparel Co. is optimizing its supply chain network by implementing AI-powered traceability to support its sustainability goals and navigate the regulatory environment. - Brown-Forman is smashing its sustainability goals by embracing regenerative agriculture with the goal of improving soil health, biodiversity, and the economic conditions of farming communities. - Dole Packaged Foods names Mike Secor as VP of Marketing for the Americas. Secor is responsible for shaping and executing the company's US marketing strategy. - Flowers Foods & Subsidiaries will acquire Simple Mills for $795 million. - Former retail media lead at Albertsons Companies, Claire Wyatt, joins The Trade Desk as General Manager of Client Services. - NIVEA sets a Guinness World Record with largest online video chain of people passing and applying moisturizer. - Instacart's partnership extends its reach in foodservice by integrating with Cut+Dry. - Nature Nate's Honey Co. drives growth in Northeast US with a omnichannel push deployed by Blue Chip. - Whole Foods Market Canada partners with Too Good To Go in a further effort to minimize food waste. Follow us for more weekly news! #WeeklyNews #NewsUpdate #CPG #Retail #AI #Headlines

Need to get strategic about pricing? Here are some insights https://hubs.ly/Q0313wcW0 #PricingStrategy #CPG #Pricing #StrategicPricing #Resource

CPG brands are getting smarter this year, here's how: - Experience based shopping where AI is your personal shopper suggesting products you might enjoy and ensuring stock is filled. TikTok for example makes shopping really easy for consumers. - The competition for retail media network space. Retailers have invested so much into digital platforms and are seeing shoppers spend 30% more because of them. Josh Clarkson from Mars shares his insights on retail media here https://lnkd.in/eBHCD6BC - Sustainability is getting more conscious with AI-powered supply chains reducing waste by up to 40%. How are you optimizing your processes this year? #CPG #RetailMedia #DigitalShopping #eCommerce #Sustainability #AI

📣 First podcast episode of 2025 is LIVE! Sophie Pain hosts Leona Tooley and Phil Jackson in this insightful chat about how to effectively measure creative success. Find the summary here, links to the full episode are in the article or in the comments below. Expect to hear about; - Alternative indicators for creative success - Key metrics - Memorability and sentiment - Strategic use of attention metrics and more! #Podcast #NewEpisode #CreativeSuccess #CreativeMeasurement #Data #Emotion #Memorability #Attention

Head into 2025 equipped with everything you need for your creative to succeed. Download this playbook and: - Unlock a comprehensive framework for creating high impact assets - Learn how global brands capture engagement and boost sales - Leverage expertise from top CPG brands and their most effective campaigns - Optimize your production process Click here ➡️ https://hubs.ly/Q031ssJ00 #CreativeConfidence #CPG #CreativeSuccess #EffectiveCampaigns #ComprehensiveGuide

Available for 8 weeks only PepsiCo have launched Walkers Extra Flamin' Hot. As of the 6th of January, the new launch has sold over 13.9 million packs. And just look at the attention score on this fiery packaging 🔥 Have you tried them yet? #ProductLaunch #Packaging #NewRelease #CreativeConfidence #AttentionScore

New episode coming this Friday! Subscribe here https://hubs.ly/Q031pqzc0 to hear all the insights from experts Phil Jackson and Leona Tooley. #Podcast #GameofAttention #Attention #AI #CreativeSuccess