Effect Digital

Arts and cultural organisations continually face challenges when managing large quantities of content. The greater the history, the bigger the archive. Serpentine's heritage dates back to the 1970's, and such a wealth of events, exhibitions and pages needed a new way to be discovered. After analysing how visitors were interacting with content, we spotted huge potential in Search as a gateway. Utilising the power of Algolia, we worked closely with the gallery to create a fast, easy and accessible way to access the globally renowned-world of Serpentine. Read More 👉 https://lnkd.in/eBp3VGTk

Once a website has launched, our focus changes to optimisation. We spend time analysing conversion journeys. Here are three GREAT results that my team have shared with me this week, that show the impact of this work: 🙌🏻 41% increase in engagement on a key feature designed to drive brand loyalty. ⭐️ 130% increase in engagement on the opening pages of an Executive Summary, redesigned for improved readability. 💷 30% uplift in paid conversions on a business-critical form. Great work as always, Team Effect Digital 🙌🏻 If you’re reading this and your agency isn’t doing this for you, why not send me a DM? #CRO #conversionrateoptimisation #digitalagency

We headed down to Create Leicester last night to hear the wonderful Tania Gerard talk about Neurodiversity at work. It was a super evening, and always insightful to hear new ways to create an inclusive environment. 💜 Can't wait for the next one! 👏

This Thursday, 6th Feb, is #timetotalk day and Charlie Wright asked me to write a post about the initiative. I’ve tried a dozen different angles while reflecting on the importance of mental health and what our role is as an employer. Mental health is something I’ve understood the weight of from a young age. Growing up, I saw first hand how challenging it can be to manage depression. It taught me a key lesson: the necessity of taking ownership of our own well-being. I’ve seen how actions—like exercising, prioritising rest, finding hobbies, and maintaining social connections—can make a difference. These are not easy habits to build, especially when you’re an introvert and times are tough, but they do create resilience over time. Through my professional life, I’ve learned that our work environments play a massive role in shaping our mental health. Root causes that prevent people from looking after themselves can be: unrealistic workloads, toxic cultures, lack of flexibility, remote working, or poor management. We need a good balance of these two approaches: we can create workplaces that support mental health by cultivating an environment where openness is respected while empowering individuals to take steps toward their own well-being. ➡️ If you’re not sure where to start and want to kick off a conversation, the visual below has lots of ideas. Things I’ve done: 🗣️I’ve shared top tips for talking about mental health. ❤️ On the day, I’m going to take 10 minutes and message my oldest friend who I don’t see enough of! I’ve commented below with a link to get more resources from the Time to Talk website 🤝

If your eyes glaze over everytime someone tries to explain cookies…boy do we have the video for you! Let us present, Cookie Consent (Brain Rot Edition) 🍪 🧟 #DataPrivacyDay

Just back from 24 hours in London—a whirlwind of fascinating conversations. For those in travel, here are a few key takeaways to ponder: 🛎 London’s luxury hotels are booming! 2025 will see a 10-year high for openings. My favourite headline? “The capital’s hotels are in an opulence arms race to lure exacting guests.” 🌍 U.K. back in the global spotlight By 2025, the U.K. is expected to overtake France in online hotel bookings, returning to the top five markets post-pandemic. ✈️ Gen Z is leading the travel charge 54% of Gen Z travel monthly, far outpacing other generations. 📱 Attention is harder to capture Global attention to social media ads has dropped sharply (31% vs. 43% last year). Cutting through the noise has never been tougher. The market’s growing—but so are the challenges. At Effect Digital we specialise in targeting specific audiences and delivering high-performance campaigns that cut through!

To bring Japan House London's current exhibition 'Looks Delicious! Exploring Japan's Food Replica Culture' to life online, we worked closely to build a bespoke interactive map. This handy tool showcases all 47 prefectures, each represented with a specially commissioned food replica. Visitors can hover, then click on the selected prefecture to find out more about the regional dish! 🍨 🍔 There's still a 1 month left to take a mouth-watering journey through the uniquely Japanese phenomenon of shokuhin sanpuru. The Guardian praised the exhibition with ⭐⭐⭐⭐ - so if you can't make it, our map is a great way to experience online. 🔗 https://lnkd.in/ec-v2vnt

Of the many hallmarks of a British Christmas, few traditions rival the annual Christmas Advert showdown. Account Director Carys Jeffrey is here to share her take on the highs, the lows, and the 'mehs' of Ad-mas 2024. Read on to see who takes the gingerbread crown now! 👇

After launching PPC and paid social campaigns for the highly-anticipated opening of Gallery, the newest restaurant at The Savoy, our very own Director Natasha Riley and Account Director Carys Jeffrey had the pleasure of experiencing its exquisite ambiance and indulgent dishes firsthand earlier this month. The hotel was dressed up for the holiday season and radiating festive cheer as families and friends gathered to celebrate special moments, holiday shoppers recharged with a signature Scoff scone, and guests soaked in the timeless glamour of the iconic destination. To top off a memorable day, we had the perfect toast to a fantastic year alongside The Savoy team - savouring a few cocktails from the new Liquid Moments menu at the American Bar. Cheers to next year 🍸✨

🎉 Exciting news! Our next event is set for FEBRUARY 2025! 🎉 But first, we hope you have an amazing festive break. 🥂✨ Stay tuned—event details will be coming your way at the start of 2025. Make sure to keep following us for updates. We can’t wait to see you there! 🚀 #leicester #networking #digitaldesign #uxdesign #uidesign #WebDevelopment 1284 Communications 20i Anicca Digital Cite Effect Digital Herdl CGI Insight Consultancy Leicester Swipe & Tap - Mobile App Development Landmark Property Solutions De Montfort University Bulb Studios LCB Depot