Effective Interim Ltd

Working on competitor analysis and channel management plans with a client only 4 miles from home today, hence the view from the office is quite good!

I'm a Governor at a school and this week we finalised the move to acadamise. It's been a real journey. I've learned a lot and worked with a selection of people that I'd normally never meet. At the end of the board meeting the chair stood up to make a few thank yous, personally thanked me and gave me this gorgeous bunch of flowers. We're all volunteers but in that moment I felt so valued and appreciated. I often talk about actions and words and how they have such a positive effect, not only in the moment but afterwards. Now, when I walk into my kitchen and see these beautiful flowers, I'm overwhelmed by that feeling of appreciation, being noticed. It's incredibly powerful and motivational.

We invited our clients to a party last weekend to thank them for supporting Effective Interim Ltd and to introduce them to each other. It was a superb evening of dancing, eating and drinking at Deer Park Country House. Back to the grindstone this week with sales due diligence, sales transformation and referrals the three key topics of my week so far. #duediligence #salestransformation #referrals

If you needed any persuasion that you should run your business using #referrals, I received this lovely testimonial from David Meyer today "Since receiving the training we have won £1,073,000 worth of new business from referrals, and with £nil incremental marketing cost." #referralstrategy #revenuegrowth

My fiancée and I went to the excellent Six by Nico on Charlotte Street on Saturday for a pre-theatre indulgence. The theme this six week period is 'The Funfair', and the first course was titled 'Hook a Duck'. What's that got to do with selling? I've met too many people recently who probably would describe themselves as finding lead generation a whole lot harder than hooking a duck at a funfair. If it's that hard, you're looking in the wrong pond. To make lead gen easier: 1. Have you clearly defined your ideal client profile? 2. Have you equally clearly defined your buyers' personas within each ICP? 3. Have you identified the most successful ways to have a meaningful engagement and conversation with each persona? Or are you fishing in the wrong pond?

It's interesting how a New Year makes you re-evaluate your priorities, really we should be doing this all year. I saw this and liked the sentiment. I'm definitely having a lazy Sunday morning today! Dizzy Friday nights? Now that's something to work on 🤣