Emerging Comms

We know that trade shows are a big part of B2B marketing in China, but how do you stay top of mind in between events? Stan Chen talks us through the role of social media in Chinese B2B marketing

Xiaohongshu has launched it's own MiniProgram functionality, joining WeChat in the one-app funnel ecosystem. Read about the implications in our latest blog post: https://lnkd.in/eaTgaWue

Baidu - the Chinese Search Giant - is having many of the same battles with AI as Google. So how should Western businesses adapt to changes in search marketing as they grow in China? Read our analysis in our latest blog post: https://lnkd.in/esTmAq4Y

Thank you to The Wow Company for recognising outstanding leadership at Emerging Comms — Domenica Di Lieto FCIM is thrilled to be recognized as one of the most admired agencies for 2024. #Leadership #Innovation #EmergingComms

Do you put this much effort into localising your products & services? Accio is Alibaba's new AI platform to help overseas businesses to source products & suppliers. The name "Accio" is a Harry Potter spell that summons an object towards whoever casts it. A clever, and memorable name for the right audience. Could you come up with something this good for the Chinese market? https://lnkd.in/eAnimZXN

The dust has started to settle on the US elections, and Chinese economic commentators are starting to share their outlook, which isn't rosy for US-China trade relations. But the US closing its doors to China opens up opportunities elsewhere. Here are some likely predictions we've picked up from Chinese economic news outlets this week... Trade Tensions: The Strategic View Market watchers expect broader trade restrictions affecting multiple industries, not just sensitive sectors like we've seen in semiconductors. This shift could impact everything from supply chains to technology partnerships. For Western businesses, this means rethinking their China strategy beyond the traditional US-China trade corridor. China's Adaptation Strategy Chinese economic planners aren't standing still. They're rolling out a three-part response that creates new opportunities for non-US companies: 🇨🇳 Domestic Market Focus China is pushing hard to boost internal consumption, especially in services. For companies offering business services, consumer experiences, or lifestyle products, this means a growing market hungry for quality offerings. 🌏 Market Diversification Chinese businesses are actively seeking new international partners. Companies from regions outside the US-China tension zone can find eager customers and collaborators in the Chinese market. Outward Chinese investment in developing new markets is definitely going to increase. ✂️ Business Environment Updates China is streamlining its international business processes. This includes simpler regulations and better support for foreign companies - especially those bringing innovative solutions to the Chinese market. The recent trade talks with the UK have focused on global health and environmental sustainability as sectors where the two countries can cooperate, so restrictions are likely to fall first in these areas. (See our recent post about opening up investment in healthcare to overseas businesses) What This Means for Your Business If you're not US-based, China's economic shift could work in your favour. Consider: • Building partnerships with Chinese companies looking to diversify their international connections • Focusing on China's growing service sector • Taking advantage of new business-friendly policies • Exploring manufacturing partnerships with Chinese firms expanding globally Looking Ahead While US-China tensions create challenges, they also open doors for companies ready to step in. Smart marketers will watch these changes closely and position their businesses to benefit from China's economic redirection. The key is moving quickly. As China reshapes its economic relationships, early movers will have the advantage of building strong market positions.

ESG has become a vital metric in the City but is often neglected when marketing to China, opening many opportunities for Western businesses. Please find out how to adapt your marketing with an ESG focus by reading our latest blog ⬇️ https://lnkd.in/evjW2zDf #SustainableBusiness #MarketingStrategy #ChinaMarket #ESGTrends #B2BMarketing #WesternBusinesses #GreenInvestment #CorporateResponsibility

Tomorrow Domenica Di Lieto FCIM is joining @China-Britain Business Council and Sinorbis to share our experience in planning across the many search, social and messaging patterns in China. Uncover which platforms you should be using at each stage of the funnel, and some surprising channels that have made the cross-over from consumer into business marketing. https://lnkd.in/eaPw5p94

Getting the whole experience of your business across to prospects is a complex task, especially for a university. We're not just selling a product, but the entire experience that's wrapped around it. To do that, we need a whole collection of content formats and ideas up our sleeve. Our latest shoot at University of Stirling covered everything from scenic shots of the beautiful campus to studio shots with student ambassadors, supported by Stirling's marketing team and their in-house production facilities. If your content is getting repetitive and not getting the engagement it once did, you should probably give us a call.

ESG is rising up China's list of priorities, and it's an opportunity for many western businesses, but you may need to adapt your approach from other markets. Find out what's changing in our latest blog post https://lnkd.in/evjW2zDf