Emma Blackmore LTD - Fractional Marketing

𝐒𝐞𝐜𝐫𝐞𝐭 𝐨𝐟 𝐚 𝐂𝐌𝐎 #𝟐𝟎: 𝐂𝐨𝐦𝐟𝐨𝐫𝐭 𝐙𝐨𝐧𝐞𝐬 𝐀𝐫𝐞 𝐖𝐡𝐞𝐫𝐞 𝐆𝐨𝐨𝐝 𝐈𝐝𝐞𝐚𝐬 𝐆𝐨 𝐭𝐨 𝐃𝐢𝐞 ⚰️🔥 The easiest trap in marketing? Getting cozy with “what’s working okay” and never pushing for extraordinary. The secret? Get uncomfortable. If your latest strategy doesn’t feel at least a bit risky, you’re playing it too safe. The campaigns that spark attention, and sales, are born when you leave your comfort zone behind. Don’t settle for “good enough”; dare to be unforgettable. Ready to shake things up? Hit follow for more hard-hitting CMO secrets! 🚀✨ #CMOSecrets #ThinkBold #PushBoundaries

𝐍𝐄𝐖 𝐘𝐄𝐀𝐑, 𝐍𝐄𝐖 𝐒𝐄𝐂𝐑𝐄𝐓𝐒 🤫 𝐒𝐞𝐜𝐫𝐞𝐭 #𝟏𝟗: 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫, 𝐍𝐞𝐰 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 - 𝐃𝐢𝐭𝐜𝐡 𝐋𝐚𝐬𝐭 𝐘𝐞𝐚𝐫’𝐬 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 🎉🔥 It’s tempting to drag your old strategies into the new year, or at least not review them, but here’s the hard truth: what worked in 2024 may not hit the mark in 2025. The secret? Reflect on what your goals are for 2025, and whether your marketing activities are tangibly contributing. Take stock of what truly moved the needle, then commit to shedding the dead weight. Don’t just set business resolutions - 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐨𝐥𝐥𝐨𝐰 𝐭𝐡𝐫𝐨𝐮𝐠𝐡. Experiment with new channels, test bolder messaging, and embrace innovations you once dismissed. This is your clean slate - use it wisely. Ready to make this year your brand’s biggest breakthrough? Hit follow for more CMO secrets in 2025! 🚀✨ #CMOSecrets #NewYearNewYou #2025MarketingGoals

𝐇𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐭𝐨 𝐚𝐥𝐥 𝐦𝐲 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬, 𝐟𝐫𝐢𝐞𝐧𝐝𝐬, 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐯𝐞𝐧𝐝𝐨𝐫𝐬! 🎄 As this year wraps up, I want to extend a 𝐇𝐔𝐆𝐄 thank you for the knowledge shared, the support given, and the collaborations that have made this year so special. 🙏 It’s been an amazing ride, and I’m beyond grateful for the trust and relationships we’ve built along the way. The power of genuine connections is truly something special. Wishing you all a holiday season full of joy, good vibes, and well-deserved relaxation. Here's to more success, growth, and meaningful connections in the coming year! Big cheers to every single one of you!✨🎉 P.S. A special mention to my cat, Bear (aka ‘Kram Björn’ in Swedish), who has been eagerly awaiting my return home…mostly for the leftovers! 😹 #MerryChristmas #Gratitude #HolidayCheers

𝐇𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐭𝐨 𝐚𝐥𝐥 𝐦𝐲 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬, 𝐟𝐫𝐢𝐞𝐧𝐝𝐬, 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐯𝐞𝐧𝐝𝐨𝐫𝐬! 🎄 As this year wraps up, I want to extend a HUGE thank you for the knowledge shared, the support given, and the collaborations that have made this year so special. 🙏 It’s been an amazing ride, and I’m beyond grateful for the trust and relationships we’ve built along the way. The power of genuine connections is truly something special. Wishing you all a holiday season full of joy, good vibes, and well-deserved relaxation. Here's to more success, growth, and meaningful connections in the coming year! Big cheers to every single one of you!✨🎉 P.S. A special mention to my cat, Bear (aka ‘Kram Björn’ in Swedish), who has been eagerly awaiting my return home…mostly for the leftovers! 😹 #MerryChristmas #Gratitude #HolidayCheers

𝐒𝐞𝐜𝐫𝐞𝐭 𝐨𝐟 𝐚 𝐂𝐌𝐎#𝟏𝟖: 𝐁𝐞 𝐁𝐫𝐮𝐭𝐚𝐥𝐥𝐲 𝐇𝐨𝐧𝐞𝐬𝐭 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 - 𝐨𝐫 𝐓𝐡𝐞𝐲’𝐥𝐥 𝐋𝐢𝐞 𝐭𝐨 𝐘𝐨𝐮 📉🔍 Vanity metrics feel good, but they don’t pay the bills. Likes, impressions, and clicks are meaningless if they don’t move the needle towards actual results. 𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭? Get brutally honest with your numbers. Track metrics that tie directly to revenue, retention, and real impact. If a metric doesn’t tell you something actionable, ditch it. Great CMOs don’t hide behind fluffy stats; they face the hard truths - and use them to get better, fast. Ready for more straight-talk marketing insights? Follow for the next CMO secret! 🚀🔥 #CMOSecrets #VanityMetrics #MarketingResults

🕵️♂️ 𝐒𝐞𝐜𝐫𝐞𝐭 𝐨𝐟 𝐚 𝐂𝐌𝐎 #𝟏𝟕: 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝’𝐬 𝐒𝐞𝐜𝐫𝐞𝐭 𝐖𝐞𝐚𝐩𝐨𝐧 💪 Here’s what most overlook: your employees are your first line of defense – and offense. If they don’t understand or believe in your brand’s mission, vision, and values, how can you expect your customers to? 𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭? Start within. Invest in internal communication, training, and empowerment. A team that’s aligned and inspired will consistently deliver better campaigns, stronger messaging, and more authentic customer experiences. Your employees should be your loudest brand ambassadors. Ready for more no-nonsense marketing truths? Hit follow for the next CMO secret! 🎯✨ #CMOSecrets #TeamAlignment #BrandAmbassadors

𝐓𝐡𝐞 𝐓𝐫𝐮𝐭𝐡 𝐀𝐛𝐨𝐮𝐭 𝐖𝐨𝐫𝐤-𝐋𝐢𝐟𝐞 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 𝐓𝐡𝐚𝐭 𝐍𝐨 𝐎𝐧𝐞 𝐓𝐚𝐥𝐤𝐬 𝐀𝐛𝐨𝐮𝐭 🚨 We’ve all heard it: "Work-life balance is the key to career success." But let’s be real—it’s often more myth than reality. In fast-paced industries (or pretty much any industry), balance can feel like an impossible goal. The reality is: 👉 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 𝐢𝐬𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐜𝐡𝐢𝐞𝐯𝐚𝐛𝐥𝐞. Deadlines, projects, and client demands don’t take a break just because you’ve logged off. So, what’s the solution? 𝐖𝐨𝐫𝐤-𝐥𝐢𝐟𝐞 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧. It’s not about separating work and life - it’s about merging them in a way that works for YOU. Flexibility beats rigidity. Adaptability is the key. The pressure to be “balanced” can actually lead to burnout, not success. So, let’s drop the myth of balance and focus on making space for both work and life, without the guilt. Here are a few things I’ve incorporated into my routine to help me stay grounded: 🔹 𝐒𝐭𝐫𝐞𝐭𝐜𝐡 𝐈𝐭 𝐎𝐮𝐭 𝐅𝐢𝐫𝐬𝐭: Take a few minutes to stretch - your body holds onto more tension than you might realise. A few deep stretches can relieve tight muscles and set you up for a smoother, more productive day. 🔹 𝐅𝐮𝐞𝐥 𝐘𝐨𝐮𝐫 𝐁𝐨𝐝𝐲 𝐑𝐢𝐠𝐡𝐭: Start with a nutrient-packed breakfast. And if you’re a coffee lover, wait at least an hour after waking up before having your first cup - it’s better for your energy levels and digestion. 🔹 𝐇𝐲𝐝𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐏𝐮𝐫𝐩𝐨𝐬𝐞: Don’t just drink water - fuel your body with electrolytes. It helps restore balance and keeps your energy high, especially after a night’s sleep. 🔹 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞 𝐘𝐨𝐮𝐫 𝐌𝐢𝐧𝐝: Take just 5 minutes to practice mindfulness. Whether it’s deep breathing or a short meditation session, these few moments help clear your head and reset for the day ahead. 🔹 𝐒𝐭𝐞𝐩 𝐀𝐰𝐚𝐲 𝐭𝐨 𝐑𝐞𝐜𝐡𝐚𝐫𝐠𝐞: Don’t let your desk be your prison. Taking regular breaks to walk, stretch, or get fresh air is vital for staying focused and avoiding that dreaded midday slump. 🔹 𝐒𝐞𝐭 𝐂𝐥𝐞𝐚𝐫 𝐁𝐨𝐮𝐧𝐝𝐚𝐫𝐢𝐞𝐬: Creating solid work and personal boundaries isn’t about being rigid - it’s about respecting both your professional and personal time. This balance allows you to stay present and avoid burnout. Put 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐟𝐢𝐫𝐬𝐭 - it’s the key to sustaining long-term success. #WorkLifeIntegration #Flexibility #AvoidBurnout #HealthyWorkLife

🕵️♂️ 𝐒𝐞𝐜𝐫𝐞𝐭 #𝟏𝟔: 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐃𝐨𝐞𝐬𝐧’𝐭 𝐂𝐚𝐫𝐞 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮 (𝐀𝐭 𝐅𝐢𝐫𝐬𝐭) 😱✨ Here’s the hard truth: your audience doesn’t care about your brand, your product, or your story (well, not right away). They care about themselves and how you can solve their problems. 𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭? Lead with value. Make your audience the hero of the story. Show them how you’ll make their lives easier, better, or more exciting. Once they see that you get them, they’ll start caring about what you have to offer. Want more no-nonsense CMO insights? Hit follow for the next big reveal! 💡🚀 #CMOSecrets #CustomerFirst #ValueDrivenMarketing

𝐄𝐯𝐞𝐫 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐟𝐢𝐭 𝐢𝐧𝐭𝐨 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐛𝐨𝐱? That’s the reality for Third Culture Kids (TCKs)—and it’s shaped my career in ways I never imagined. As a TCK, we experience: 🌍 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐚𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧 – We adapt and blend in, no matter where we are. 🏠 𝐀 𝐬𝐞𝐧𝐬𝐞 𝐨𝐟 𝐛𝐞𝐥𝐨𝐧𝐠𝐢𝐧𝐠 𝐭𝐨 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐩𝐥𝐚𝐜𝐞𝐬, 𝐲𝐞𝐭 𝐧𝐨𝐧𝐞 𝐚𝐭 𝐚𝐥𝐥 – Home is everywhere and nowhere. 👀 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬 – We see the world through many lenses, making us adaptable and open-minded. 🤝 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 – We’re natural at relating to people from all walks of life. 💪 𝐔𝐧𝐢𝐪𝐮𝐞 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 – The challenges of TCK life make us resilient, flexible, and creative. These experiences have been invaluable in my role as a Fractional CMO. Navigating different markets and connecting with diverse audiences is essential in what I do, and it’s also made me realise how much I value collaboration—it drives growth and impact. It's something I genuinely love, as collaboration drives growth and impact. TCKs, we’ve got something special. 🌍💡 Watch the full episode from the Marketers in Demand podcast here: https://lnkd.in/dgAj4HZc #TCK #GlobalMindset #CareerJourney #Adaptability #FractionalCMO

🕵️♂️ 𝐒𝐞𝐜𝐫𝐞𝐭 #𝟏𝟓: 𝐒𝐭𝐨𝐩 𝐂𝐡𝐚𝐬𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬—𝐂𝐫𝐞𝐚𝐭𝐞 𝐓𝐡𝐞𝐦 🔥🚀 Here’s a game-changing truth: trends won’t take you far if you're always playing catch-up. The real secret? Don’t just chase the next big thing—be the one who sets the trend. 𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭? Innovate. Push boundaries. Create something fresh, unexpected, and authentic. The brands that lead are the ones willing to take risks and shape the conversation. Don’t settle for following the pack—create a path others want to follow. Want more bold marketing moves from the CMO’s playbook? Hit follow and stay ahead of the curve! ✨🔥 #CMOSecrets #SetTrends #LeadNotFollow