EPG Health, an IQVIA business

How can we maximize HCP access to important congress output? In this video, Ben Gallarda, PhD, EPG Health’s Director of Scientific Strategy, introduces our new research poster on the evolution of medical congress engagement and the implications for continuing medical education. You can find out what the analysis concluded and access the full poster here – https://lnkd.in/ezcGbqNK #CME #HCPEngagement #Congress #MedicalEducation

Congresses are a critical source of scientific information for HCPs. But with many unable to attend, and those who do facing information overload, two things are clear: • Demanded by 81% of HCPs, open and convenient access to post-event takeaways is critical to reach a global audience • Reinforcement of learning must come swiftly after the congress to help attendees apply new medical approaches effectively This article explores how HCPs engage with scientific meetings and their output in 2024 and opportunities for pharma to unlock greater value beyond the congress. https://lnkd.in/dMWxUsqV

To achieve more meaningful reach, engagement and global impact with medical education, we need to talk about accessibility. In this article, Jonathan Macdonald, EPG Health’s General Manager, discusses the many barriers healthcare professionals face in accessing relevant scientific content, and how EPG Health is making a difference through the independent HCP education platform, Medthority (www.medthority.com). From interventions to support under-served groups to leveraging data to curate increasingly personalized educational journeys, discover how Medthority is helping HCPs everywhere access the information they need to improve patient outcomes. https://lnkd.in/esPCyKS3 #HCPEngagement #Pharma #MedicalAffairs

What does ‘impact’ look like for digital HCP engagement and medical education? While many within the Industry continue to rely on basic ‘volume’ metrics, increasingly sophisticated data insights into HCP needs, behaviours and learning outcomes are unlocking opportunities to drive deeper engagement and demonstrate truly meaningful impact in this space. Read more about how EPG Health measures impact for Industry-funded educational programmes on our independent Medthority platform in this article, authored by our Head of Insight Matthew H. - https://lnkd.in/e8SiRsvc

🔍 New analysis of medical congress engagement EPG Health was honored to present a research poster at the recent European CME Forum in Madrid. Ben Gallarda, PhD, our Director of Scientific Strategy, shared insight into medical congress attendance and engagement trends, and the opportunities these reveal to increase the accessibility of key information for healthcare professionals and assess meaningful CME impact. Discover the findings and access the full poster here – https://lnkd.in/ezcGbqNK #CME #HCPEngagement #MedEd #MedicalAffairs

In our second oral poster presentation at #17ECF, Ben Gallarda, PhD (EPG Health) was invited to discuss his poster on 'Post-#COVID19 pandemic trends in medical congress engagement and digital #CME implications' #MedEd #CMECPD #CMEforum

To achieve more meaningful reach, engagement and global impact with medical education, we need to talk about accessibility. In this article, Jonathan Macdonald, EPG Health’s General Manager, discusses the many barriers healthcare professionals face in accessing relevant scientific content, and how EPG Health is making a difference through the independent HCP education platform, Medthority (www.medthority.com). From interventions to support under-served groups to leveraging data to curate increasingly personalized educational journeys, discover how Medthority is helping HCPs everywhere access the information they need to improve patient outcomes. https://lnkd.in/esPCyKS3 #HCPEngagement #Pharma #MedicalAffairs

We can all agree that better informed healthcare professionals = better care for patients, and the medical evidence our industry generates has a vital role to play. But how do we ensure all HCPs, regardless of their location or role in the multidisciplinary team, can access the medical education they need? EPG Health was recently joined by a panel of pharma leaders for a fascinating webinar discussion exploring the way forward. Catch up with the on-demand recording to hear expert perspectives on the accessibility challenges HCPs face, the industry barriers, and how a smarter digital approach can unlock better access for all. View the recording – https://lnkd.in/eknTfpAd #HCPEngagement #Pharma #MedicalAffairs

Last chance to register for today's webinar!   Join us for an insightful panel discussion as we consider how to improve the accessibility of medical education for healthcare professionals globally.   Don’t miss your opportunity to be part of the conversation.   Register now for free – https://lnkd.in/ehU-rKQj Mansee Jajoo, Dr Kishan Rees, Monica Mercer, Paul Simms, Jonathan Macdonald

How can we ensure that education on the latest medical updates makes it into the hands of healthcare professionals everywhere? With 57% of HCPs warning that they can’t find the information they need in clinical practice at least weekly, it is a question that speaks to one of pharma’s core missions: empowering better treatment decisions and patient outcomes. Explore how digital platforms and tools are unlocking opportunities to close the gaps in this free Impatient Health webinar, featuring insight from a panel of industry leaders including Jonathan Macdonald, General Manager, EPG Health. Date: 24 October 2024 Time: 3pm London / 4pm Paris / 10am New York Register for free – https://lnkd.in/ehU-rKQj Paul Simms, Monica Mercer, Dr Kishan Rees, Mansee Jajoo #MedicalAffairs #HCPEngagement #Digital #Pharma