Did you know 27% of fashion and beauty influencer followers buy luxury items directly through social platforms like TikTok and Instagram? 💡 WPP’s Beyond the Runway playbook—developed with Ogilvy and The Goat Agency dives into this $6.82B market, offering actionable insights for #brands across all sectors. 👉 Download it here: https://lnkd.in/e4Qz4TKH #LondonFashionWeek #SocialCommerce #FashionInfluencers #BreakthroughForBrands
As #LondonFashionWeek highlights the growing power of fashion influencers, our new WPP playbook, Beyond the Runway, developed with Ogilvy and The Goat Agency, explores how brands can leverage this $6.82 billion market. Download it here: wpp.com/BeyondtheRunway #FashionInfluencers #SocialCommerce