Explori

🚀 Introducing Maxbi, the Revolutionary Platform Transforming Exhibit Performance Measurement! The Explori team are excited to share some incredible news that will revolutionize the way corporate event professionals and marketers measure exhibit performance. We're proud to announce the official launch of our game-changing platform, Maxbi! 🔗 https://hubs.la/Q01X6qxZ0 Maxbi is designed specifically to tackle the challenges faced by exhibitors in measuring their trade show success. Be one of the first to see behind-the-scenes of our new intelligence platform by booking a tour with a team member today. #Maxbi #ExhibitPerformance #DataDrivenDecisions #TransformingExperiences #marketing #exhibitmarketing #eventprofs

Budgets are tighter than ever, and proving ROI is no longer just important - it’s essential. That’s exactly why we’re hosting an exclusive roundtable for 10 senior event leaders to explore the toughest questions in event ROI together. Through peer-to-peer knowledge sharing and an open group discussion, we'll look to answer: - What’s holding your measurement strategy back? - Which metrics actually resonate with leadership? - How can technology and innovation help you stay ahead? This isn’t a webinar; it’s a candid, action-oriented discussion with your peers. If you’re a regional or global event leader based in North America and want to join this 90-minute conversation on the 5th March, get in touch with Jan at 📧 j.barthelemy@explori.com Europe and the rest of the world, don’t worry – we’re coming soon!

🌱 Balancing Sustainability and Business Impact 🌱 When it comes to sustainability, we know that events will never be as eco-friendly as simply not having one at all. But here’s the important part: Events deliver value and impact that go far beyond their environmental footprint. By demonstrating the strategic value of events - how they drive business growth, foster connections, and deliver measurable outcomes - event professionals can confidently showcase their role in driving success while minimizing vulnerability to scrutiny. Sustainability matters, but so does demonstrating value. #EventProfs #Sustainability

When it comes to collecting valuable feedback after an event, timing is everything. One of the simplest yet most effective ways to increase your post-event survey response rates is to send it when the experience is fresh in attendees’ minds. A well-timed survey ensures that: 1️⃣ Attendees remember key details clearly, leading to more accurate feedback. 2️⃣ You capture the emotional impact of the event, whether it’s excitement, satisfaction, or areas for improvement. 3️⃣ It doesn’t get lost in their inbox when your event is no longer a priority. So what best practice steps should you follow? Send it within 24-48 hours post-event: This window strikes the perfect balance between giving attendees a breather and ensuring details are fresh. Include a reminder: If the survey isn’t completed within a few days, send a polite follow-up to nudge attendees without being intrusive. Consider session-level surveys: For conferences or multi-day events, session-level feedback collected immediately after key moments often yields higher response rates and more actionable insights. Shhh... Pro Tip! Integrating QR codes or live survey links during the event can make it even easier for attendees to respond immediately while the experience is top of mind. By focusing on timing, you not only increase your response rates but also gather richer, more meaningful data to shape your future events. Ready to refine your survey strategy? Let’s talk. #EventProfs #EventMeasurement

Measuring Exhibit Success: Are You Tracking These 7 Key Data Points? Exhibit performance is about more than just booth traffic or leads generated. To truly understand the success of your exhibit, it’s crucial to prepare and measure these seven essential data points, from strategic objectives and booth characteristics, to lead quality and event value. Ready to optimize your exhibit strategy with actionable insights? Explore the full guide to learn how these data points can elevate your event planning. 👉 Read more here: https://hubs.la/Q033JtsN0 #EventProfs #eventmeasurement #exhibitmeasurement

🔄 Refresh Your Event Metrics for 2025 🔄 It’s time to evaluate your current event metrics and make necessary adjustments. 🔍 What’s working? ✅ Are you measuring the right KPIs? 🔄 What needs refining? 🔑 Are you capturing enough attendee sentiment to drive your strategy this year? Don’t let outdated metrics hold you back. Use this time to refresh your approach and make data work harder for you in 2025. #EventMeasurement #EventProfs

Meet Maria, our Research Consultant. Maris is such an asset to our team. Learn why she loves working with us at Explori. #TeamExplori #EventMeasurement #EventProfs

Many event teams ask us what insights are most important when it comes to event measurement, and how do you gather them? At Explori, we use a range of methodologies to measure event performance and determine success. One of those is qualitative research – "a type of market research that aims to find out people's opinions and feelings rather than information that can easily be shown in numbers: If you want to understand the perspective of somebody else, you will first need to employ qualitative research methods." What do Explori recommend using qual research for? • understanding attendee motivations • getting feedback on event experiences • developing creative concepts, identifying pain points Where many would typically use quantitative research, there is always an argument to be made where qualitative techniques are incredibly powerful in understanding the why and how behind attendee or exhibitor behaviours. #eventprofs #research #insights

Defining success goes far beyond just a single metric. Event organizers often rely on tools like Net Promoter Score (NPS) to measure attendee satisfaction, but is that really enough to gauge the true success of an event? Success should be approached through a combination of metrics, benchmarking and long-term data analysis; all of which offer deeper insights into event performance. Success isn’t static—it’s a continuous journey of learning and improvement. Start using data to fuel smarter decisions and deliver impactful events. 🔗 Learn more: https://hubs.la/Q032r7Y40 #EventProfs #EventMeasurement

In 2025 measurement will take center stage for event professionals. These five trends highlight where the industry is headed and how event teams can prepare: 1️⃣ Renewed Focus on Internal Events High-cost internal events like sales kickoffs (SKOs) and incentive trips will face increased scrutiny. With budgets tightening, senior leadership will demand clear evidence of their impact. Metrics like employee engagement, knowledge retention, and performance improvement will become critical to proving the value of these events and securing their place in annual programming. 2️⃣ ROO at the Heart of Event Strategies Return on Objectives (ROO) will move to the forefront, replacing traditional metrics like attendance as the primary measure of success. By aligning events with specific, measurable business objectives, event professionals can demonstrate how their efforts directly support organizational goals. Expect ROO to be the foundation of every major measurement strategy moving forward. 3️⃣ Smaller, Smarter Programs Data will enable teams to prioritize quality over quantity. Events that fail to meet ROO benchmarks will be phased out, freeing up resources for higher-performing programs. This shift will lead to leaner, more strategic event portfolios that deliver better results while optimizing budget and resources. Not only will this improve overall event performance, but it will also alleviate planner workloads, allowing for more focus on strategic initiatives. 4️⃣ A Seat at the Leadership Table As event measurement becomes more sophisticated, Global Heads of Events will gain greater visibility and influence within their organizations. Armed with robust data and strategic insights, event leaders will be positioned as key contributors to business success, earning them a permanent seat at the decision-making table alongside C-suite executives. 5️⃣ AI-Powered Insights AI will revolutionize event measurement by streamlining data collection, analysis, and reporting. Event teams will save valuable time by automating repetitive tasks like survey analysis, allowing them to focus on higher-value activities. AI will also accelerate the delivery of in-depth insights, enabling faster decision-making and more agile event strategies. These trends point to a more data-driven, strategic future for events. As technology evolves and measurement becomes more precise, event teams must adapt by embracing tools and strategies that align with these emerging priorities. 2025 is poised to be a transformative year for event measurement… so how are you preparing to stay ahead? #EventProfs #EventMeasurement