Fair By Design

Fair By Design

Public Policy Offices

London, England 2,656 followers

Eliminating the poverty premium - the extra costs people on low incomes pay for essential products & services.

About us

Fair By Design's vision is a UK where poor and low income people pay a fair price for essential services. People in poverty pay more for a range of products including energy, through expensive tariffs; loans and credit cards, via higher interest roans; and insurance, because of costlier premiums for living in certain postcodes. This is known as the poverty premium. We collaborate with industry, government, and regulators to design out the poverty premium. Our Venture Fund provides capital to help grow innovative and scalable ventures developing products that help make markets fairer. Ascension manages the Fair By Design Fund. Fair By Design's policy and advocacy work is run by the Barrow Cadbury Trust on behalf of a group of foundations.

Industry
Public Policy Offices
Company size
2-10 employees
Headquarters
London, England
Type
Nonprofit
Founded
2018
Specialties
Poverty, Energy, Digital Inclusion, Social Innovation, Research, Policy, Education and Advocacy, Social Entrepreneurship, Impact Investment, Seed Investment, Social Tech, Venture Capital, Financial Services, Inclusive Design, Credit, and Insurance

Locations

  • Primary

    Barrow Cadbury Trust

    6 Kean Street, 4th Floor

    London, England WC2B 4AS, GB

    Get directions
  • Ascension

    20 Air Street, 4th Floor

    London, England W1B 5DL, GB

    Get directions

Employees at Fair By Design

Updates

  • Give Me Some Credit: The reality of life without a safety net… coming soon Great to be in Dundee with Poverty Alliance today. We’ve been working with a group of lived experience researchers on a photo exhibition showing people’s experience of lack of access to affordable credit.

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  • This morning Ofgem have announced plans for energy tariffs with no standing charges. Lots to unpack and the devil will be in the detail later down the line. Our initial thoughts ⬇️ 1️⃣ We welcome the £10 reduction in standing charges announced today as a step in the right direction albeit a small one. We have always called for a reduction in standing charges, especially for people on low incomes, as they make up a greater proportion of their bill. 2️⃣ We are keen to hear more about the proposal to require suppliers to offer zero standing charge tariffs. For us, it'll be crucial to understand how consumers will be required to make an active choice between the tariffs. 3️⃣ As always, our position starts with asking Government and Ofgem to ensure that there will be no poverty premiums in energy. People on low incomes who cannot switch supplier or tariff, or who cannot flex their energy usage, should not be penalised.

    View organization page for Ofgem, graphic

    86,313 followers

    📢 We’ve listened to what you had to say about standing charges. In the New Year, we’ll set out more detail on proposals to make all suppliers offer a zero standing charge tariff alongside the existing the price cap. This is the next step in our work to reform standing charges. These changes could reshape how network costs are recovered and give consumers more control over their energy bills. Follow the link for more on how these measures could be introduced by next winter. ➡️https://ow.ly/aaWo50UpESa

    • We're launching a consultation on proposals to make all suppliers offer a zero standing charge tariff in the price cap.
  • Pleased to see Ofgem consult on a repayment matching and debt write-off scheme to help those struggling with energy debt—exactly what we’ve been calling for through the Help to Repay campaign. This could make a huge difference for those trapped in debt. Congrats to Money Advice Trust for leading the campaign.

    View organization page for Money Advice Trust, graphic

    6,630 followers

    🔷 Campaign progress! 🔷 For the past year, we’ve been leading the campaign for a Help to Repay scheme to support people with unaffordable energy arrears. We’re delighted that Ofgem has today announced a consultation on introducing such a scheme in 2025. This could make a huge difference to people trapped in energy debt. A huge thank you to all the organisations who have supported the campaign. We look forward to working with Ofgem, energy suppliers and others to develop and deliver an effective scheme. Read our full response: https://lnkd.in/ezgFJDR9

    • White text on a bright blue background reads "Help to Repay campaign progress!" The Money Advice Trust and National Debtline logos are shown. Underneath are the logos of the organisations who have also supported the campaign: National Energy Action, Scope, Fair By Design, Independent Age, End Fuel Poverty Coalition, StepChange Debt Charity, Mencap, Christians Against Poverty, Community Money Advice, Debt Justice, University of Bristol Personal Finance Research Centre, Energy Action Scotland, Groundwork.  
  • New research from Citizen Advice shows the damning state of the car insurance market.  🚗 2.6 million people can’t afford to drive. 📈 900,000 cancelled cover in the past year. It’s clear the car insurance market is not working well for those on the lowest incomes. It’s time for car insurance to be treated like an essential service—just like energy or food. https://buff.ly/4g8lgyk

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  • We are delighted to welcome Rebecca Deegan as the new Director of Fair By Design 🎉 🎉 🎉 Rebecca joins from the Association of British Insurers, and has previously worked at the Institute and Faculty of Actuaries.

    View profile for Rebecca Deegan, graphic

    Founder of I have a voice & Director at Fair By Design

    What a first week in my new role as Director at Fair By Design, a campaign within the Barrow Cadbury Trust. The team is working hard to eradicate the #povertypremium by 2028. The poverty premium is caused by the extra costs people on low incomes and in poverty pay for essential products and services such as energy, insurance and credit. 24% of households in the UK pay a poverty premium and in my home city of Bradford the average additional cost per year facing each household in poverty is an eye-watering £515. Thank you to the team for your warm welcome - Martin Coppack, Maria Booker, Camila Azevedo, Frankie Galvin and Emily Wojcik!

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