Our founder's take on Waitrose's S Club 7 collab made it to LinkedIn News! 🎉Check out his insightful analysis below and the news article here: bit.ly/FWLinkedinNews
Digital marketing geek 🤓 who eats, breathes and sleeps all things digital marketing and Founder of award winning digital marketing agency Famous Wolf. 🐺 🐾
I'm momentarily indulging in a bit of millennial nostalgia with S Club 7... Who would've thought we'd be talking about S Club 7 and Waitrose & Partners in the same sentence in 2024? Not me, that's for sure! 😂 But here we are, and it's nothing short of brilliant. Here's why: 🎯 Unexpected and Engaging: Waitrose teaming up with S Club 7? That's a plot twist no one saw coming. It's off-brand in the best way possible, making it a thumb-stopping moment on social media. Plus who doesn't love a good nostalgic throwback? 🎯 Setting their stalls out early: As the run up to festive season quickly approaches, Waitrose have cleverly remixed the nostalgic S Club 7 hit 'You're my number one' aligning with their premier range launch. 🎯 Social-First Strategy: In a world where ads are often skipped, who wouldn't stop to watch S Club 7 dancing down Waitrose aisles? It's a strategy tailor-made for social media engagement. What do you think of this genius campaign? Let's chat in the comments! 🎤 #Waitrose #MarketingStrategy #SocialFirst #SClub7 #Nostalgia