Fearless Marketing

Let’s Talk About the Elephant in the Room: Boring Marketing. Yep, I said it. A lot of marketing out there is dull, uninspired, and, honestly, forgettable. How many campaigns from the past week can you actually recall? 🤔 I work with clients who are desperate to generate more inquiries for their business, but here’s the catch—they’re afraid to stand out. They fear being labelled as "unprofessional," so they play it safe. The result? The incredible work they do and the value they offer stays hidden. That’s why I’m on a mission to eliminate the yawn factor! Now, don’t get me wrong—this isn’t about being offensive or outrageous. It’s about: Deeply understanding your customers, their pain points, and challenges Clearly articulating how you can solve these problems Showing up fearlessly, regularly, and in a way that sticks! Who's ready to make some noise and leave a lasting impression? Let’s do this! I'm Sally Rasmussen, Co-Founder of Fearless Marketing, a care sector specialist marketing agency. We help care companies to develop and implement marketing strategy and tactical plans across all disciplines so that you can get more private fee-paying clients, faster. DM me to set up a no obligation call to see if we can help you. #StandOut #NoMoreBoringMarketing #FearlessMarketing

🏡 Attention all care providers, big and small... In today’s world, we all have to “do” marketing in some form or another. And let's be honest, it can feel like everyone else has it easier! If you're a large provider, people assume you’ve got deep pockets, big teams, and fancy agencies at your disposal. The reality? It’s an uphill battle. Any spark of creativity has to navigate miles of red tape, and you’ve got to bring a whole crew on the journey—40% of whom are new faces since last year. It’s a slog, but you keep going. If you’re a smaller provider, finding the time and money for marketing is a challenge in itself. And when you do manage to find both, the big question is: where do you start? Not too long ago, I had a chat with a provider who recently started her domiciliary care business. She reached out through LinkedIn, and I was more than happy to offer a little guidance. To share the advice I gave her, I’ve put together a carousel—yes, a carousel!—that might be useful to others in the same boat. If you’re a care provider looking to elevate your marketing game and unlock your business’s potential, give me a shout. I’m confident I can help. 🏡 I'm Sally Rasmussen a specialist care marketer with extensive in-house and marketing consulting experience. I help care businesses to shift the revenue needle with sensible strategies, tactics and implementation and / or coaching so you and your team can deliver great marketing that makes a difference. #fearlessmarketing

I work with ambitious care providers ... does any of this sound like you? My clients: 1. Run successful services which are rated good or outstanding 2. Are seeking growth in occupancy or hours which means they want marketing operations that deliver enquiries consistently 3. Know (deep down) that their marketing doesn't reflect their service offering either in its positioning in the market / against competitors or in the quality of its execution. Lots of new followers in recent weeks so a quick reminder of how I can help. ~ Marketing Review & Strategy Projects ~ Tactics & Implementation Done For You (monthly retainer) ~ Teaching, Mentoring & Coaching (you or a member of your team) All of the above to help you make the shift from ad hoc marketing that possibly lacks strategy and isn't giving you consistent results to a marketing plan that delivers the revenue growth your business deserves and/or frees you up to focus on other business priorities.

PRIORITIES!!!! 🗒 I once had a wonderful boss who I shall not name as he is still a very great friend! We met every Monday morning and each week I would walk away with a new set of priorities to add to those collected in previous weeks. 💼 As a one person marketing team it was exhausting having lists and lists of things that we thought we should be doing as a business. I naively agreed that they were all brilliant tactics that might bring in business if they were seen by the right people. 🐝 The truth was I didn't know if I was coming or going. I was just getting as many things over the line as I possibly could. And by the way the perfectionist in me made sure that everything looked and sounded really "professional". So when I say I was exhausted I really, really was! 📈 The reality was that we didn't know some of the things that we should have been saying "no" to. In the beginning we didn't have a strategy. So we jumped on "opportunities" that frankly helped other people reach their sales targets. It took a while, a new boss within the same organisation and ultimately a marketing mentor - to be able to stand back and truly appreciate the importance of marketing strategy. To be able to put one together. Create a strong (and affordable!) plan and to measure its effectiveness. My experience is the reason that I am now a very proud marketing mentor and coach for others. I support stand alone marketing managers and business owners without marketing backgrounds to deliver their strategy. I gently challenge, nudge and remind. I listen and encourage. So that they can be brilliant at marketing and achieve transformative results for their business. Some of my clients have one session and it reignites their passion for their own marketing, others are supported longer term. If this sounds like something that might be right for you or for one of your team then drop me a DM and let's chat. There's no obligation, I'm happy to give you half an hour of my time for free and I guarantee that you'll take away something useful that you can implement in your business straight away. ------------------------------------------------------------- 🏡 I'm Sally Rasmussen a specialist care marketer with extensive in-house marketing experience. I help care businesses to shift the revenue needle with sensible strategies, tactics and implementation and / or coaching so you and your team can deliver great marketing that makes a difference.

Sort out your brand before you splash cash on marketing! A few words from me, the fearless ice skating care home marketing lady ⛸ 🌟 Know (and I mean really know) who you are (as a person or a business), what problem you solve and for who as well as how you want to show up in the world. 🌟 Have this written down! 🌟 Refer to this all the time! A good brand allows you to charge more for what you sell. It helps you build customer and employee loyalty because, done right, it gives you the framework of how you're going to deliver your product or service. Marketing is what you do to get your message to your customers. Marketing increases sales. Without a brand, when you stop marketing then sales stop. I saw Joe Wicks speak at Atomicon last year. He completely wowed me. He was 100% clear on his mission and obsessive about achieving it in line with his personal values. "10 year overnight success story" What's your mission? Comment please as I'd love to hear them and support them if I can.

Attention Care Business Owners and Managing Directors! Whether you run care homes or provide at-home care services, many of you have transitioned into the care sector from different careers, often driven by one or more of these motivations: Fulfilling a purpose and making a difference Pursuing the dream of owning and running a business Achieving financial rewards and work-life balance Recently, I’ve connected with business owners who, in their previous careers, were: 📈 Accountants 💰 Financial Advisors 👩⚕️ Nurses 👨⚕️ Social Workers 🛒 Retailers Despite their diverse backgrounds, they all share one thing in common: they’re running profitable services rated as Good or Outstanding. However, they’ve reached a point where their growth is being hindered by a lack of marketing knowledge or a clear strategy. If this sounds like your situation, I’m here to help. Let’s work together to bridge that marketing gap and unlock your next stage of growth.

Had a Zoom call recently with an incredible in-house marketer—someone who is a team of one. She’s facing the huge challenge of building a brand and generating enquiries for a new division of a care company. The goal? Filling homes with privately funded residents. At the start of our call, she told me something that made my day: She reads all my LinkedIn posts, saves many of them, and finds useful tips in each one. I was blown away! Absolutely chuffed. 🌟 It’s moments like this that remind us why we do what we do. 🌟 With social media, it’s easy to wonder, Why bother? Is anyone even paying attention? Here’s your answer: They are. But you might not know it until much later. So, if you needed more proof—consistency works, no matter what you’re selling or marketing. Carry on, and keep showing up. #FearlessMarketing #CareMarketing #Consistency

Meeting my skating buddy of over a decade today! So here's a throwback pic to a few years ago ... catch me on the right!! What are you up to today?

MARKETING FOUNDATIONS Over the next few weeks, I’m diving into the essentials of marketing foundations, because without them, I often find my clients in one of these two situations: ⏲ “I know what needs to be done, but I just don’t have the time.” Whether it’s searching for the perfect photo or the right words, time constraints hold them back from executing their vision. “I’m not sure what to do, so I just wing it.” Many end up opting for quick fixes like an ad hoc local magazine ad, often inspired by competitors or past efforts that didn’t quite hit the mark. Here’s the truth: When you’ve established a solid strategy and know exactly how to present yourself to your target audience, everything falls into place. Marketing becomes less of a scramble and more of a structured, impactful effort. I work with care providers running profitable services rated as Good or Outstanding by the CQC, helping them lay the groundwork for strategic, effective marketing that drives sustainable, predictable growth. _______________________________________ 🏡 I’m Sally Rasmussen—a specialist care marketer with extensive in-house and consulting experience. I help care businesses shift the revenue needle through sensible strategies, tactics, and implementation. Whether it’s hands-on support or coaching, I empower you and your team to deliver impactful marketing.

The Marketing "Magic Bullet" Myth I often get asked by ambitious care providers (who happen to be my ideal clients) about the one thing that will “move the needle” or get them to their desired goals. The truth? There isn’t a single magic bullet. Instead, think of it as a series of dials that require constant attention and fine-tuning. Start by nailing the fundamentals: Mission, vision, and values Branding Tone of voice Website and other marketing materials Once these basics are in place, dive into testing, measuring, and learning within the channels where your ideal customers spend their time. Skipping the foundational work means risking misalignment down the line. You might end up with teams or agencies that aren’t fully equipped to serve your needs, leading to wasted resources and the frustrating belief that “marketing doesn’t work for us.” And that’s unfortunate because people deserve to know about the exceptional care available—and that care homes can be far more vibrant and happy places than they might imagine. If you want to find out more about my approach - done for you, done with you or training for you or your team. Drop me a DM. ________________________________________ 🏡 I’m Sally Rasmussen—a specialist care marketer with extensive in-house and consulting experience. I help care businesses shift the revenue needle through sensible strategies, tactics, and implementation. Whether it’s hands-on support or coaching, I empower you and your team to deliver impactful marketing.