findarace.com

US site news 🇺🇸 In November, a record-breaking level of interest in Turkey Trots drove traffic on findarace.com's US site to over half a million users. An all-time high. Here are three insights from last month that will be of interest to US Race Organisers... Top 3 on RSU According to RunSignup, in November findarace.com was one of the top 3 sources of referral traffic to its event websites. Confirmation that we are not just sending traffic to race websites, but traffic that converts into bookings. Regardless of which registration platform you use, with RSU having a ~50% market share, it's a very strong indicator of findarace's ability to capture online interest at the top of the sales funnel and convert it into bookings. 520,427 ...is the number of sessions on findarace.com in the month of November. 217% up on the same period in 2023. Traffic will undoubtedly continue to follow the annual trends, with its peaks in November and early January, but overall we expect to see year-on-year growth continue (currently tracking at 296% for 2024 ytd). 'Turkey Trots near me' findarace.com's organic search performance is second to none. Findarace is returned as the top search result for hundreds of generic search terms, including 'turkey trots near me', '5k near me', 'half marathon february', '10k miami', etc. https://lnkd.in/eVGNxZU6

Latest features and news from findarace.com: 📍 Strava Route Embeds - Our users keep telling us how important route info is to know before booking a race. Our new integration with Strava means event owners can now add course routes to your event page in just a few clicks. 👉 https://lnkd.in/ercg7Ppv 🤝 Exclusive partnership with Cancer Research UK (CRUK) - We are proud to announce that in 2025 we'll be the exclusive marketplace for Cancer Research UK's Race for Life series. 👉 https://lnkd.in/eVwzcDQh Subscribe to the findarace.com Race Organiser email: https://lnkd.in/ehu53APv

findarace.com is the fastest-growing running event listing site in the US! After launching the US site in the summer of 2023 as a closed platform, we've now opened it up to Race Directors to promote their events to our audience of millions of runners, riders and triathletes. We've been blown away with the traction the platform has gained in the US, with monthly users having grown from zero to 450k in just 18 months. As we're a relative newcomer to the market, many US Race Organisers may not have heard of findarace.com. So we wanted to introduce ourselves and tell you what we can offer Event Organisers: https://lnkd.in/dyS7ys_T

With our updated integration with the registration provider eventrac, we deliver hassle-free bookings to grow your events. Here we take a look at the benefits for Race Organisers and dive into the latest release.

⚡️ Race Organisers' update from findarace.com. October is likely to be the busiest month EVER seen for bookings on findarace.com. Are your events ready to make the most of it? Read more here: https://lnkd.in/eMbu3GDT

findarace.com are proud to announce the appointment of Dan Thompson to its board as a Non-Executive Director. Dan has extensive experience of developing and growing businesses having taken 365 Corporation to a peak stock market valuation of $1bn on the London Stock Exchange and has been an active investor in start-up and early stage businesses, including Graze and Gamesys Ltd. More recently Dan co-founded the Running Out of Time Climate Relay, combining his love of running with his drive to raise awareness of climate change. Founded in 2022 with a 7,200km non-stop relay to COP 27 it’s now an annual event. (The 2024 relay finishes in Westminster later today, 4 July). David Wearn, Co-Founder of findarace.com, said ‘I’m delighted to welcome Dan as a Non-Executive Director. In Dan we have someone exceptional who brings unrivalled experience, perspective and insight. He also shares our passion for inspiring physical activity. We’re looking forward to Dan’s support during a period of exciting growth.’ On the appointment, Dan Thompson said, “I’m very happy to be joining the Board of findarace.com. Our aim is to provide participants, event organisers and media and charity partners with the simplest and most cost-effective way to discover - and take part in - an ever-growing number of events around the world. The company is enjoying high rates of growth and, having served as a Board advisor over the last two years, I’m delighted to be part of its future as a Board Director.”

Congratulations to Sarah Dickson on 3 years at findarace.com! Sarah’s our help desk hero, our support supremo, the first point of contact for runners and race organisers with questions that need answering. There’s very little Sarah doesn’t know about UK events, with knowledge as deep as her leggings collection. Congrats Sarah! 🍹🍹🍹

Congrats to our Rosie Hislop on her 2 year workaversary! 🎉

We're pleased to have supported this new research into mass-participation sport in the UK. Some valuable insights here for Race Organisers. Not least, that 49% of participants first find out about an event through Google. And encouragingly, of those who took part in events last year, 88% expect to take part in the same amount or more events this year.

As the new year starts we've had a look back at what went on in the world of mass participation in 2023. Have a look at what we learned.