FleishmanHillard UK

We have released our Corporate Affairs Trends for 2025 report, authored by our Chair of Corporate Affairs Marshall Manson.  Using data and research, our team has forecast key trends for 2025 that corporate affairs leaders and anyone doing communications with an element of corporate, reputation, crisis, or risk mitigation ought to be preparing for.  ⬇️ Read it below. 

Earlier in the month, FH's travel and tourism team headed to Iceland for Mid-Atlantic 2025, the bi-annual tradeshow sponsored by Icelandair, that offers hundreds of attendees from the global travel industry to meet, work together and exchange ideas.   This year we were challenged to widen the appeal and reach. To do so, we worked closely with our in-market teams to target the most relevant media, developed an itinerary designed with those aims in mind, as well as identified key storytelling angles that would further elevate not just the event, but Icelandair’s key network destinations.   Despite challenges with the weather causing some last-minute adjustments, the trip went ahead and was a resounding success. Hosting global media at a round-table lunch with Icelandair’s CEO and COO, followed by one-on-one interviews with notable outlets like The Telegraph, Forbes US, National Geographic, and Les Echos, with talking points including the launch of an exciting new Miami route, strategic partnerships, future network expansions, and a first look at positive year-end results.   Phillippa S., Gaby Roberts, Amy McCarthy  Lewis Carney, Georgia Moore

How is AI shaping the future of corporate affairs and reputation management? In the latest PRovoke Media podcast, our Head of Digital Reputation for EMEA, Peter Wilson, sits down with Maja Pawinska Sims to explore the rise of AI agents in PR and public affairs. From automated insights with the human in the loop to balancing off-the-shelf AI vs. proprietary tools, Pete unpacks how AI is transforming policy monitoring, reputation intelligence, and strategic communications. He also delves into FleishmanHillard’s latest corporate affairs thought leadership, offering insights on how communicators can navigate the second Trump era and tackle the growing threat of strategic disinformation. ⬇️ Link to listen in below and in the first comment.

Wondering what to expect at #MWC25 this year? Brands should tap into top trends including #AI, #6G, #cybersecurity and #sustainability to ensure they are part of the rapidly evolving conversation as #technology, #business and #policy leaders converge to drive global #change across industries. Read more here: https://fh.pr/bNftn. The FleishmanHillard team will be advising clients on their #communications strategies as developments unfold on the ground in Barcelona (and beyond!). If you’re keen to hear more from our Tech sector experts, please do reach out!

We’re thrilled to share our latest work with Pluto TV and the Modus Super Series, now streaming exclusively on the platform.   To mark the occasion, we went all out — securing over 180 pieces of media coverage through a major press push in early January and hosting an epic darts night with over 80 media, influencers, and stakeholders. In attendance we had six of the most influential names in darts, including Phil “The Power” Taylor, Adrian Lewis, Vincent Van Der Voort, Simon Whitlock, Fallon Sherrock, and Laura Turner, and eight content creators from a mix of sports and lifestyle backgrounds.   With top-tier media outlets including The Sun, Daily Star, TechRadar, Rolling Stone, LADbible, Evening Standard, Reach PLC, The Guardian, and many more in attendance, the momentum hasn’t stopped, as our event sparked 18+ additional media hits, including a Guardian double-page spread!   To be able to build on this buzz—bringing the sport to new audiences, driving deeper engagement, and celebrating its legendary players—has been an incredible journey.   Huge thanks to Pluto TV & Modus Super Series for trusting us to make this moment happen 🚀🎯 #ModusSuperSeries #PlutoTV #Darts   Olivier Jollet, Jesper Dahl, Claudia Loda, Hamza Sabuncu, Francesca Soffientini, Chris Scholz, Alison Hope, Marie Morgan, Georgie Starr, Conor R. Dolan, Roann Gutierrez, Chris Murphy

In a complex world, country reputation matters more than ever. With low confidence in the largest, most powerful countries’ ability to solve global challenges, the opportunity for other countries to have greater influence is clear. Our International Affairs team’s new study “Achieving Outsized Impact: Country Reputation in a Disrupted World” examines the drivers of positive country reputation – from attributes to character traits, and leadership qualities to communications. We’ve explored to put it in action in areas like diplomacy, economic development and trade, cultural economics and sustainability.    Particularly for mid-sized and small countries, the moment for action is now.     Click the link below for the full report and to get in touch with our International Affairs team.    #internationalaffairs #nationbranding #countryreputation #softpower #FDI #geopolitics 

📢 Freelance Opportunity – Join Us! 📢 We’re looking for a talented corporate affairs consultant (associate director or junior director level) to support our team on a freelance basis! If you have experience on pharma clients, we’d love to hear from you! #hiring #corporatecomms

"Integrated creative across brand and corporate’s that impact society begins with conscious inclusion from the get go, and that all starts with the right team” - Lauren Winter, Global Managing Director, Consumer Culture With new hires Adam Wyatt, Head of Brand Strategy, and Creative Director Andrew Szwajkowski, FleishmanHillard UK unveils a new line-up of talent and specialisms that make up a reimagined creative offering: Creative United, that partners creatives with DEI specialists, and cultural and brand strategists. Read more here 👇 https://lnkd.in/eYHwnTei #inclusivecreative #DEI

Do you worry about the future of social media and how it is eroding individuality? Join us at Anthropy where Lauren Winter, Head of Consumer and Brand Marketing EMEA at FleishmanHillard will be leading this contentious debate! #Anthropy #AnthropyUK #SocialMedia #Individuality

In 2025, success in DEI initiatives will hinge on businesses' ability to focus on meaningful action rather than getting distracted by surrounding 'noise'. At a jointly hosted panel for Race Equality Week FleishmanHillard UK, Green Park and industry leaders explored how businesses build people strategies and protect their brand during times of change and transformation. Check out our panellists takeaways below. 👇 Trevor Phillips Raj Tulsiani Rashmi van de Loenhorst Hugh Taggart #REW #RaceEqualityWeek2025