Floral Street

Join us!

Last weekend, our founder, Michelle Feeney, had the privilege of attending the prestigious Vincent’s Dinner at the Van Gogh Museum Amsterdam.   The evening was a celebration of artistry and innovation, hosted in the iconic setting of the museum. It was particularly meaningful for Floral Street to be part of this event, as we celebrate our long-lasting partnership where fine fragrance meets fine art, bringing Vincent Van Gogh’s legacy to life in new and creative ways.   A huge thank you to the Van Gogh Museum for inviting us to be part of such a memorable evening. Here’s to continuing this incredible journey together!

𝗪𝗲’𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴- 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲! Floral Street is on the lookout for an ambitious and proactive National Account Executive to join our fast-growing team. Based in London’s Regent Street, this is an incredible opportunity to work closely with leading UK and international retailers. 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲: • Build and nurture relationships with retail partners. • Execute impactful marketing plans to drive growth. • Manage product launches and ensure smooth account operations. • Collaborate cross-functionally with product, marketing, operations, and finance teams. • Dive into data to uncover insights and support strategies. 𝗪𝗵𝗮𝘁 𝘄𝗲’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿: • At least 1 year of experience in a similar role. • Excellent attention to detail, strong initiative, and organisational skills. • Highly numerate with solid Excel skills. • A confident communicator and team player. • Beauty industry experience is a plus but not essential. 𝗣𝗲𝗿𝗸𝘀 𝗼𝗳 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝗙𝗹𝗼𝗿𝗮𝗹 𝗦𝘁𝗿𝗲𝗲𝘁: • Competitive salary and generous staff discount. • 25 days holiday + bank holidays. • Hybrid working (WELL-certified Platinum office). • Unmatched growth and development opportunities. If you’re ready to thrive in a dynamic start-up environment, we’d love to hear from you! 📧 Apply by emailing your CV to 𝗲𝗹𝗹𝗲𝗻@𝗳𝗹𝗼𝗿𝗮𝗹𝘀𝘁𝗿𝗲𝗲𝘁.𝗰𝗼𝗺.

Last week, our founder Michelle Feeney joined the panel for The Fragrance Foundation UK “Evening with…the boss!”, hosted by Jane Boardman OBE. Alongside the other brilliant panellists (Jacqueline Euwe, Chief Luxury Officer at Hearst UK, Emmanuelle Noyer, Vice President of Tom Ford Beauty & Artisanal Fragrances and Christopher Yu, CEO of Colour & Stripe), Michelle shared her journey as the founder of an independent, sustainability-focussed and vegan fragrance brand. It was such an engaging and inspiring evening, discussing the artistry and creativity of the fragrance industry, the critical steps for standing out, and balancing the pressures of being the boss. Thank you to The Fragrance Foundation UK for a wonderful evening!

This week, our founder Michelle Feeney, and our Head of Education, Lee Harding, visited the team at Marks and Spencer HQ to host a very special Scentschool session, where we also shared our limited-edition holiday collection of ready-wrapped gifts to inspire their festive shopping. With the holidays just under a month away, we thought it was the perfect time to share the insider knowledge and inspirations behind our top 5 bestselling scents: Wonderland Peony, Arizona Bloom, Wild Vanilla Orchid, Sunflower Pop and Sweet Almond Blossom! This was the biggest turnout M&S have ever had for a brand event in their head office, and we’re so grateful to everyone who joined us. Thank you so much M&S for such a fun session – we’ll see you soon!

This year, through our ongoing partnership with CleanHub (who are dedicated to freeing the planet from plastic pollution), we’ve helped to prevent 510 kg of ocean-bound plastic waste from entering our oceans. By March 2025, our goal is to have retrieved 1000 kg – and we’re officially halfway there!   As Black Friday approaches, we’re upping the ante and doing our bit for the planet – for every order made during this time period, we’ll be collecting an extra 1 kg of plastic.   “At Floral Street, sustainability is the beating heart of our brand. We believe in offering great value for our customers, but with considered consumption in mind. So, when you shop with us, you’re not just treating yourself—you’re also helping support a cleaner planet." – Floral Street founder, Michelle Feeney.   Learn more about our sustainability commitments here: https://lnkd.in/gQ6MjQnz

Our customers had been requesting (and patiently waiting!) Floral Street’s take on a festive scent – so we’re so happy we made it happen this year! Berry Bloom is a limited-edition, vegan and hand-poured candle, made exclusively for the holiday season. It’s an enveloping gourmand scent, with delicious ripe red apples, muddled berries and vanilla beans, perfect for the dining table or as a gift for someone special. As an independent brand, bringing Berry Bloom to life (and into our customers’ homes) feels extra special. We consider our customers’ thoughts, ideas, and reviews in everything we do, from scents to packaging and beyond. Shop our Berry Bloom candle (and our entire holiday range) now at floralstreet.com

With just over 10 weeks until the holidays, it’s all starting to feel a little bit festive here at Floral Street… This year, we’ve created a joyful, comforting and fine-fragranced wonderland, with luxurious limited-edition gifts, stocking fillers and home fragrances to choose from – and they’re available to shop right now at floralstreet.com! Our first ever festive candle (that our customers have been waiting for!), Berry Bloom, is a delicious blend of ripe red apples and muddled berries, while our exclusive gift sets (from hand cream duos to bestselling eau de parfum trios) can be hung straight on the tree, no wrapping required. “Our limited-edition holiday gifts are created to spread the joy of fine fragrance to new and familiar fans alike – with duo and trio sets of mood-boosting scents. Our first ever limited-edition festive scent Berry Bloom encapsulates the holidays for me. It’s warm, inviting and rich, with a cosiness that’s so comforting.”  – Michelle Feeney, founder & CEO of Floral Street As always, every gift (like all of our products) is cruelty free, vegan and created with the most responsible materials. Stay tuned for more joyful holiday treats! 👀🎄

Exciting Job Opportunity with Floral Street 💐   Floral Street, an independent British fragrance brand known for its clean, vegan, and eco-friendly products, is looking for two energetic and confident Floralistas to join our team. We have one position available in London and one in Manchester. This part-time, fully flexible role offers a fantastic opportunity to engage customers and share our sustainable vision. Key Responsibilities: - Drive sales through events and customer interaction - Host store events and consultations - Build loyal customer relationships with top-tier service - Maintain high visual merchandising standards - Organise in-store experiences to captivate customers - Provide regular reporting to head office What We’re Looking For: - Experience in beauty, fashion, or catering - Knowledge and passion for fragrance - Positive, can-do attitude - Strong leadership and organisational skills - Clean driving licence   This is a great opportunity to be part of a brand that’s transforming the fragrance industry. If you’re ready to grow with us, we’d love to hear from you!   Location: One role in London & one in Manchester (with travel to surrounding areas) Hours: 24 hours/week, 3-5 days For further information, please contact lee@floralstreet.com.

We’re so excited to share that our brand new counter is in John Lewis & Partners on Oxford Street, London, and it’s ready for you to discover, spritz, and shop to your heart’s content. Thanks to the team at John Lewis – we’re thrilled to be on your roster, flying the flag for vegan and cruelty-free scents. We hope to see you all there! 📍John Lewis, Oxford Street, Ground Floor.